10 intelligent gross sales promotions for paid campaigns
We all love a great promotion.
Whether you're saving 20 percent, buying one, getting one for free, or a limited-time deal, we're all sucks for a deal. So why not use promotions in your paid campaigns?
By promoting sales, your ads can jump off the page, increase engagement, and increase your sales. Let's take a look at ten of the best promotions for your paid campaigns.
What are attractive promotions for paid ads?
Sales promotion is a marketing tool designed to increase sales and convert potential customers into actual buyers. We see them everywhere, whether on TV, on the internet or even when we drive past an advertising board:
- "buy one, get one for free"
- "Free entry for veterans"
- "25 percent discount if you buy in the next 24 hours"
These are all sales promotions that we can use to part with our money and buy products!
How does that fit with paid advertising?
It's in the name! Sales promotions only make sense if you promote them. One of the most effective ways to do this is through paid advertising. Regardless of whether you are advertising on Google, Facebook, Amazon, LinkedIn or any other platform, you need to get people's attention. Sales promotion can be the perfect way to do this.
Sales promotions and paid campaigns go hand in hand, which is why you will likely always see them on paid ads.
10 promotional ideas for paid marketing campaigns
There is no limit to what you can do with promotions. One of the few things that could hold you back is your creativity.
However, when doing a promotion, the thing to remember is that selling is not the only measure of success.
Think about your margins and understand exactly how your advertising fits into your business plan. A "90 percent off all products" deal is perhaps the most talked about sales promotion you've ever done. However, if you want to make a profit it will not be of much use to you.
With that in mind, here are 10 of the best paid marketing campaign sales promotion ideas. As always, however, the most important thing is how you use them for your business.
1. Offer seasonal sales promotions for your products
An average of 19 percent of all retail sales are made in the November and December holidays.
Before you even think about Valentine's Day, Easter, Independence Day, and any other holiday, seasonal sales make up almost a fifth of all revenue. That's an incredible amount and shows the power of seasonal promotions.
You may be thinking if it's so busy then why should I be using promotions on my products? However, this is also one of the most competitive times of the year. Hence, it is important that your paid advertising gets noticed.
You can do this with great seasonal promotions.
For example, which ad copy is more engaging in February? "Beautiful diamond chains at low prices" or "The perfect diamond chain for Valentine's Day, now with a free cupid bracelet?"
As in this example, seasonal promotions make your ad copy relevant so you can take advantage of the excitement for seasonal changes.
The other big bonus for sellers is that this is a great way to control inventory. If your products are very seasonal, you want to maximize their presence in the right seasons. Using seasonal promotions with paid campaigns can help you with this.
2. Feature Flash Sales
Time-limiting offers creates urgency, which can be a powerful marketing tool.
As consumers, we are very used to seeing this. Countless websites have offers that expire after a certain period of time, and for one reason: it works.
Flash sales are a great way to sell a ton of stocks quickly. Hence, it is very effective when you have a product that is not selling very well or when you want to remove it to make way for a new line. However, flash sales are only applicable if you get the message in front of enough people.
This is where your paid advertising comes in as it is one of the easiest ways to ensure that your target audience sees your message.
The type of advertising you develop is up to you, but the ability to create urgency with your ad copy creates the enthusiasm you need to make your promotion a success.
3. Offer temporary sales promotions with a countdown timer
Of course, you can create urgency with your PPC ads by making a good copy, but there is also a way to customize your ads to display a countdown timer.
A study by Experian found that emails that evoke a sense of urgency had a 59 percent higher transaction-to-click rate. A countdown timer is a great way to do this in a very visual way.
Including a timer in your PPC will not only likely increase your click-through rate, but it will also improve conversions, which can make a huge difference to your ROI.
Setting up a countdown timer for your Google PPC ads couldn't be easier. Set up your advertising campaign as usual. When you get to the point where you're typing your copy, write your heading, then put in a curly bracket: {.
A drop-down menu will appear with several options for you to select the countdown timer. Enter the date you want your promotional sales to end and you're good to go.
Not many advertisers use this option. So adding a timer to your PPC ads can be a great way to increase your performance.
4. Provide free samples
Forget the fact that people like free things, and the word free tends to jump off one side.
Free samples play with something that our culture programs for us: consideration. When someone does something nice for you, you want to return the favor, and in this case, it leads to sales.
It's probably not a conscious thought, but deep down there is a feeling that people want to return your kindness to a free sample by making a purchase.
However, free samples go further than using societal norms to encourage people to buy your product.
They're also a great way to avoid the noise. When someone looks at a product, they go through a complex calculation of whether they want to buy it: the buyer decision-making process.
Giving someone a free trial or trial period can help them make a logical, informed decision that can lead to more people buying your product.
You can easily incorporate free samples into your PPC campaigns. Experiment with your offer and find the one that works best for your business.
5. Buy One Get One Free (BOGO) sales promotion
I already mentioned the power of the word "fire" and BOGO sales are a great way to capitalize on it.
As consumers, we value the idea of getting something for free, even at the expense of the best deal.
For example, if you only need one of something, getting that 25 percent off item is likely to be more beneficial than getting two for the price of one. You end up paying 25 percent more and having one extra item that you may not even use.
For retailers, BOGO promotions are a great way to capitalize on people's natural love for something free. As you sell more products, you can increase sales, especially on products that you have an inventory of.
BOGO sales promotions can easily take into account your paid advertising for products and services. So make sure to get your message across with your copy. T.
This can be especially beneficial for companies selling time-based services in the off-season. When people are paying you for your time and you have had enough of it, BOGOs can increase sales because your costs are your time.
6. Offer incentives for your sales promotion
There are two main goals in PPC advertising: first, you need to get the clicks, and second, you need to make sure that enough of those clicks lead to you achieving your goals.
Adding incentives to your promotions is a great way to achieve both of these goals.
Offering small incentives like "free video consultation," "free shipping," and "Amazon Coupons" won't cost your business much, but they'll add excitement about your advertisement and give people the encouragement they need to get started and get started eventually do become a customer.
7. Discounts for customer groups
You will often hear of promotions such as "Veterans Go Free", "50 Percent Off Back School Teachers" and "Free First Course For Rescue Workers".
Rewarding these hardworking employees may be part of your company culture, but it is also a form of promotion. They show that your company values its community and wants to give something back, which is great PR.
When veterans come to your theme park, they bring their families, and the same goes for rescue workers who eat at your restaurant. This means that you are still generating important income, but also reaching new audiences and strengthening your public image.
Don't forget that certain groups have their days on the calendar (Veteran's Day, Mother's Day, etc.). So think about how you can celebrate them with a great action.
8. Social media competitions as a sales promotion
A big part of marketing is reaching people wherever they are, and more than half of the people in the world do so on social media. If your promotions don't take this into account, they're not having the maximum impact.
Social media is about creating engagement and getting people to share and interact with your content. A smart way to do this is to run a social media contest as a promotion.
For example, a website about running could partner with Usain Bolt and host a contest where everyone who shares a certain post wears a hat to win a run with Usain.
Any business, big or small, can come up with prizes that people want to win. This is another way to get your promotions going.
Another benefit is that it greatly increases your reach on social media, introduces new people to your brand, and helps create your customers of the future.
9. Loyalty Actions
There are over 3.3 billion loyalty memberships in the US alone!
Customer loyalty is incredibly important for companies. While a lot of loyalty is about being real, loyalty programs are also a great way to get customers to come back to you.
While you can incorporate this idea into your PPC copy, this is an area where you can take advantage of all aspects of your digital marketing. One method that is particularly useful in promoting your loyalty program and rewarding your customers is through email marketing.
Getting high engagement with your email campaigns is a great way to reach out to people with your loyalty actions and ensure that they lead to real results.
10. Offer coupons for sales promotions
Coupons are another way to make your paid campaigns pop and increase conversions. For example, if you want to generate leads, a paid campaign with a discount coupon that gives you contact details can be very effective.
Coupons or discount codes can be easily created through your ecommerce website or plugin and allow you to reach a very targeted audience. Simply generate your voucher in Shopify, Woo Commerce or whatever platform you use and send it to your customers.
When they check out on your website, they can enter their discount code which will be deducted from the total price.
Again, the only limit with coupons is your imagination. So, think about how you can use promotional coupons to stand out from the crowd and engage with your audience.
Conclusion
Sales promotions are popular because they work.
Your paid campaigns are a perfect opportunity to incorporate promotions into your marketing strategy. You can significantly improve your click-through rate, your target audience's engagement with your landing page, and your conversion rate.
Remember not to get too carried away and think about how your offering fits your overall business goals. Earning with no profit generally doesn't make sense, so you need to find the right balance.
These 10 best paid campaign promotions can help you stand out from the crowd and get your brand going in some serious way.
Which of these promotions are you trying to bring into your strategy?
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