10 On-line Survey Creator Choices for Suggestions

Every company wants to feel that its customers and employees are happy. It's human nature to want to be loved, isn't it?

However, "making people happy" is not just a beautiful thing. This has real business benefits.

Did you know, for example, that customers pay up to a 16 percent price premium and show greater loyalty when a company delivers a great experience? Or do 63 percent of companies say that it is more difficult to retain talent than it is to hire employees?

What is the common denominator of these statistics? Both show the value of feedback surveys.

By interviewing your workforce or customer base, you can identify the things that are making them unhappy and take action to correct them. This means you no longer have to lose customers or talent to your biggest competitors.

Why should you use an online survey creator?

I've already covered a few reasons why you should use online survey builders to rate customer and employee sentiment, but there are a lot more.

5 reasons to send customer surveys

1. Customers appreciate having a platform for their opinions. According to Microsoft, 77 percent of customers say they see brands that seek and accept feedback cheaper.
2. Online surveys help brands provide better customer service. This is important because 73 percent of Americans say that good customer service increases their chances of spending more money than planned. This is the result of studies by the International Council of Shopping Centers.
3. Solving customer problems improves your customer loyalty. By interviewing your customers, identifying the issues they are facing and overcoming them, you have a better chance of keeping them.
4. Improving customer loyalty is cheaper than chasing new customers. In fact, the acquisition is estimated to cost five to 25 times more customer loyalty. This is another compelling reason to survey your customer base.
5. The customer experience is currently the biggest focus for executives. That's right, nearly 46 percent of executives say CX is their number one priority, ahead of product (34 percent) and pricing (21 percent). How can you improve your customer experience if you don't understand how good (or bad) it is right now?

3 reasons for sending employee surveys

1. Most of your employees are not engaged. 59 percent of employees worldwide state that they are either decoupled or actively decoupled at work. Using an online poll maker can help you understand why this is happening (and hopefully reverse it).

2. Companies with committed employees do better. Highly engaged businesses see absenteeism reductions by 41 percent and productivity increases by 17 percent, according to Gallup. In addition, a separate Gallup survey shows that committed organizations generate up to 18 percent more sales per employee.
3. Employee retention surveys can help you improve processes like onboarding. How can you deliver an effective onboarding program without soliciting feedback from people who have recently experienced it? Getting the onboarding right is certainly in your best interests, as 69 percent of employees say they are more likely to stay with a company for three years if their onboarding experience has been excellent.

Top 10 online survey creators

Here are options for the online survey creation tool, including how it works and what its main functions.

# 1: Qualtrics

How it works

Increase your chances of asking the right question in the right way and at the right time by choosing up to eight question types and including 15 questions per survey. All surveys can be sent through multiple channels, including email.

Main features

Qualtrics' ExpertReview feature helps you find the right question types and survey formats by providing real-time recommendations and allowing you to choose from a wide variety of expert survey templates.

advantages

• Qualtrics Surveys accounts are free to set up without entering a credit card number.
• Access over 20 template types, from demographic surveys to employee suggestions.
• With built-in reporting, you can keep up with incoming responses.

disadvantage

• Free accounts are limited to 100 responses and one active survey.
• The level of detail and range of options can be overwhelming for newbies.
• Without the "Undo" function, editing surveys depends on finding the right backup version.

# 2: SoGoSurvey

How it works

SoGoSurvey offers different options depending on the goal of your survey. For example, customer experience surveys use APIs to automate the collection of feedback by embedding it in your CRM while analyzing responses using natural language processing.

Main features

Choose the plan that suits your needs. If all you have to do is send simple surveys, you don't have to pay for features like automatic translation and advanced skip logic.

advantages

• Customized options for customer and employee experience surveys.
• Add your own branding, a thank you page, and more to the survey.
• Access regular best practice webinars and free training to help you get the most out of the product.

disadvantage

• Comparatively expensive if you only need it for a month or two a year. Monthly pricing starts at $ 199.
• Some functions, such as B. word clouds are only available at the enterprise product level.
• Similarly, the free level is very limited.

# 3: SurveyMonkey

How it works

SurveyMonkey is arguably the most popular online survey creator, and it is certainly one of the easiest to use. When you set up a free account, you can start creating your first survey right away.

Main features

SurveyMonkey offers 15 question types including multiple choice, text box, and net promoter score. Alternatively, you can choose from a catalog of more than 1,600 questions written by survey experts.

advantages

• The free account option is extremely generous in functionality.
• The simple online interface is easy to learn for everyone.
• Buy responses from specific audiences based on attributes like location, gender, age, income, and employment status.

disadvantage

• The simple layout isn't necessarily the most professional on the market.
• Free plans are limited to showing the first 40 responses received.
• More difficult to customize and personalize than some other options.

# 4: Google Forms

How it works

Do you know how to use Google Drive? Then you'll know how to use Google Forms. Just log into Drive, click to create a new form, then choose a pre-made template or start from scratch.

Main features

In keeping with Google's mobile-first ethos, Google Forms is responsive and makes it easy to create surveys that look good and work smoothly on mobile.

advantages

• Completely free for personal use.
• If you're already using Google Drive, you'll be instantly familiar with using Google Forms.
• Add collaborators to create forms with you just like in other Google Drive tools.

disadvantage

• The simple user interface can appear unprofessional and is therefore more suitable for internal use.
• Limited ability to change layout or add graphics and other media.
• There are fewer question types available than on some other platforms.

# 5: Smartsheet

How it works

Smartsheet is much more than a surveying tool. Rather, it's a collaboration and work management platform that lets you assign tasks, manage calendars, track progress, share documents, and more. Surveys are only part of the functionality.

Main features

Forms can be created to collect survey responses, then shared via email or hyperlink, or embedded in dashboards or web pages.

advantages

• Follow the Microsoft Excel basic settings to make it easier to use.
• Offers extensive automation and collaboration options.

disadvantage

• Surveys are only a small part of Smartsheet's functionality. Hence, you may be paying for many features that you don't need.
• Users report some problems importing and exporting from Excel.

# 6: Client Heartbeat

How it works

As the name suggests, Client Heartbeat is 100 percent geared towards measuring customer satisfaction and improving customer loyalty. It's a simple feedback tool that uses satisfaction ratings to identify unhappy customers.

Main features

Choose from a list of pre-made questions already used by brands in your industry and compare your results with those of your biggest competitors.

advantages

• The live customer service dashboard is accessible for free.
• The user interface is easy to use without any training.
• Industry benchmarking adds context to your results.

disadvantage

• Features are more limited than some of the other platforms in this list.
• Specifically designed for customer satisfaction, not employee engagement.
• The limited functionality makes the pricing a bit expensive.

# 7: Zoho poll

How it works

Zoho Survey is a highly customizable online survey maker with extensive options for customizing surveys to suit your brand and house style, as well as the ability to choose from more than 25 question types.

Main features

Zoho offers several ways to send surveys, from the basics (like web links and email campaigns) to more advanced options like QR codes and private group access.

advantages

• The free account level allows unlimited surveys with up to 10 questions and 100 answers per survey.
• Surveys can be embedded in emails so that they are easily accessible.
• The drag-and-drop interface makes designing complex surveys relatively easy.

disadvantage

• The user interface may be more difficult to understand than more user-friendly tools like Google Forms.
• Limited customization options unless you upgrade to one of the paid product levels.

# 8: Qualaroo

How it works

Qualaroo uses "nudges" (a type of popup) to create online survey customers when they are on your website, rather than contacting them later via email or some other channel.

Main features

Thanks to sentiment analysis from IBM Watson, clear calls to action can be created based on the language used by the surveyed customers. For example, angry responses can automatically generate a task for the customer success team to contact.

advantages

• Qualaroo claims its native surveys are ten times more valuable than email surveys.
• Questions are asked when customers are on your website to make their feedback more timely.
• No impact on page speed, so user experience will not be affected.

disadvantage

• Pricing is based on tracked page views per month, which is more complex than other options.
• No employee survey templates at the time of writing.
• Best for micro-polls with a question or two.

# 9: SurveyPlanet

How it works

SurveyPlanet is a simple, affordable online survey maker with an extremely robust free tier that has all of the features you need to create unlimited basic surveys.

Main features

Unless you need advanced features like branching questions (asking users different questions based on their previous answers), the free version of SurveyPlanet is fine.

advantages

• Offers a huge amount of free features including unlimited survey responses.
• Simple pricing; If you want more features, there's only one paid tier for $ 20 per month (or $ 180 per year).
• Access dozen of pre-written surveys and a range of basic templates for free.

disadvantage

• The branching (or skip logic) is only available to paid users.
• Likewise, the customization options are limited at the free account level.
• The paid tier is less advanced than more expensive alternatives like SurveyMonkey.

# 10: type shape

How it works

Type forms are customizable forms for creating online surveys that can be embedded in your website, started in an email, or shared via a hyperlink. Responses can be synced to Google Sheets and notifications can be sent to other tools like Slack so you can easily see when a response has been received.

Main features

Unlike many of the other tools on this list, Typeform is all about creating stylish polls. You can even add visuals such as pictures, videos, and GIFs to your forms.

advantages

• Website forms are stylish, engaging, and fun to fill out.
• Access extensive templates on employee engagement, branding, customer satisfaction and more.
• Choose from 18 different question types.

disadvantage

• The editor takes getting used to.
• Even the mid-tier package only offers 500 responses per month by default, which makes collecting a lot of data comparatively expensive.
• The Typeform branding can only be removed from the middle product level.

Conclusion

It is clear that there are many options in the online survey maker market. Employee and customer satisfaction surveys are valuable. If you don't do them now, choose a tool with a robust free tier and get started.

When you find a working approach, things can be changed by testing advanced features, formats, and layouts.

What's your favorite online survey creator? Do you think I missed something? Let me know in the comments.

See How my agency can drive Firmly Amounts of traffic on your website

• SEO – Unlock tons of SEO traffic. See real results.
• Content Marketing – Our team creates epic content that is shared, links accessed and visitors drawn.
• Paid media – effective paid strategies with a clear ROI.

Book a call

---

COMMENTS