10 Profitable Twitter Promoting Concepts
Without a minimum advertising budget, Twitter offers the opportunity to grow your business without significant upfront investments. You can use Twitter for marketing, engagement, and customer service. With paid Twitter advertising, you can target audiences with keywords, demographics, and hashtags.
Twitter ad campaigns work best when they're creative, clever, and aligned with your brand message. Because of its low cost and high potential for returns, Twitter is well worth exploring when trying to grow your business.
The top 10 Twitter advertising ideas
You can choose from a variety of Twitter advertising formats, including Promoted Tweets, Promoted Accounts, Promoted Trends, and Automated Ads that are managed by Twitter.
Best practices change frequently. So make sure that you are always informed about changes to the Twitter platform when planning and implementing new advertising ideas. Familiarize yourself with the differences between the website and other social media.
For example, if you compare Twitter and Facebook advertising, you will find that Twitter demographics are younger and the platform is usually a popular source of trending news.
Remember, ads should only be part of what you share every day. Your Twitter advertising strategy should combine paid ads with real engagement and organic content publishing for the best results.
Make sure that you always follow Twitter advertising guidelines when creating ads. Let's look at a few examples of Twitter advertising to see how best to use this platform to effectively reach your audience:
1. Make sure your ads are creative
Make sure your brand message is clear through the text, images, and videos that you use in your ads. Include bright colors and easy-to-read fonts to make your ads stand out. When in doubt, follow Twitter best practices while developing Twitter advertising ideas.
Remember, Twitter is a high volume platform. Thousands of tweets are sent every second which means it is easy to get lost in the shuffle. Generics will go unnoticed, so don't be afraid to push the limits to get an effect.
This promoted tweet from Sportsnet has bold colors, an Urgent Call to Action (CTA) and a lot of information in a few short lines.
You only have 280 characters to get your point across. So communicate your worth with a quick copy and accurate messages. Provide just enough detail to create clarity about your brand. When adding a link, use a vanity URL to save space and keep focus on your message. Twitter automatically shortens links to 23 characters, which are taken into account in your overall account.
Someone who sees your tweet should be able to tell who you serve, what you offer, and what to do next.
2. Use the correct hashtags
Using the right hashtags will ensure maximum exposure of your tweets, which is crucial on a platform like Twitter where the volume of tweets is very high. Anyone looking for a specific topic can find relevant tweets and conversations just by searching through hashtags.
Tweets with hashtags become more attractive. So don't skip how and what to use to aid your efforts. According to HubSpot, the right hashtags can increase engagement by over 1,000 percent.
You can use hashtags for topics, events, locations, industry terms, or popular topics. Try a mix of popular and trending hashtags and those that are entirely yours so that people can find your content.
You can find hashtags by looking at trending topics and hashtags on Twitter or by trying hashtag generators.
Most will give you relevant and trending hashtags specific to your brand and content so that you can maximize your followers and increase the visibility of your tweets. Some will even tell you which hashtags to avoid.
Some hashtag generators you can try:
- Hashtagify
- Tag finder
- HashtagsForLikes
- All hashtag
- Trend map
3. Promote your best tweets
By promoting Tweets, you can pay to show your content to people who haven't already followed you on Twitter. People can interact with them like a normal tweet, but they are marked as "promoted".
Which tweets should you promote? Those with the best of content and those with a photo or video will get more engagement and retweets, as you'll see below. You should also advertise Tweets with links as these are meant to drive more people to your website, downloadable content, or the latest blog post.
Make sure a new viewer can understand what you are talking about based on your promoted Tweet. They may not see others, so give them everything they need to know what you are up to right away.
4. Use pictures and videos in your Twitter ads
Adding pictures to your Twitter ads can increase engagement by 200 percent. Additionally, Twitter users post pictures 361 percent more than videos, but save 49 percent more videos in their favorites.
Graphics can help explain your campaign and make it more likely that people will notice and get the message in the short time it takes you to get their attention.
This ad from NICE Ltd. contains a short message with a direct CTA to view a demo. The ad itself includes a video with a visual representation of what users can expect in the demo itself, with further information and a website URL. It's packed a lot in one tweet!
The best Twitter advertising ideas grab people's attention and are likely to get instant recognition and response. No matter how creative your written tweets are, they generally won't get as noticeable as a picture.
Clear messaging is especially important when promoting your Tweets to people who don't follow you. You need to realize what you are offering and what your company / brand is in a quick impression.
5. Share user generated content
User generated content is content created by users and followers instead of brands that can include text, photos, or videos. It is created and shared voluntarily by your fans, connecting and drawing the attention of other users who want to be involved.
Using customer testimonials and product reviews to tell your customers what real people think of your product or service can add a valuable human element to your ads.
How can you unlock this powerful source of credibility? Engage your followers by asking them to create content based on their experience with you. You may be looking for ways to engage with your brand, or you may be chosen when introducing your followers' work.
By listening to your fans, you can generate twitter advertising ideas. You can involve your followers in decisions like product naming, uploading content to enter contests, and even creating your hashtag.
6. Host a Twitter chat on Twitter topics with the greatest engagement
A Twitter chat is a virtual gathering or discussion that takes place on Twitter at a specific time. They can be a one-time event or a recurring meeting. Typically, a Twitter chat focuses on one main topic and attracts like-minded users to tweet with one another using a hashtag.
Those who host a Twitter chat lead the conversation, ask questions, and encourage attendees to get involved.
Hosting a successful Twitter chat will give you valuable insight into your target audience. You can get valuable feedback, increase brand awareness, and increase your authority on relevant topics. If you do well, you can also make connections, build relationships, and gain followers.
Try to pick topics that will generate interest, but no one has reached out to lead the conversation. If you can offer valuable content and no other brand is directly engaging with fans on a topic, you can get significant results in little time or expense.
Let everyone know the chat and its time, topic, and other details in a promoted tweet. If you want to offer more information, write a blog post and post it on your website, including a link to the post in your promoted tweet.
7. Use influencers or micro-influencers
Influencers have a large following on social media platforms and have shown that they can guide the opinions and decisions of these followers. You can deal with influencers who are active in your industry or who have fans from your target group.
Brands work with these users to promote their products and services in a reliable, authentic way.
Start by replying to influencers' tweets, retweeting their content, and building relationships with them. You can return a favor, which can help you assess which influencers are the right partners for paid promotions.
A twist in influencer marketing is micro-influencer marketing, which is similar but on a smaller scale. Typically, micro-influencers have fewer very loyal fans, which means they might share your content with fewer people, but are likely to only promote brands they really like and trust, which makes their recommendations valuable.
If you can come up with unique Twitter advertising ideas that influencers find attractive, you can potentially benefit from their large following.
8. Find the right keywords and use them creatively
The success of Twitter advertising depends on being the best you can be seen by your target audience. You want to use the right keywords to attract users to your content and to target users when promoting your tweets based on their recent activity and posts.
You can use a tool like Ubersuggest to do keyword research and find out which keywords to use in your content and hashtags (you can also use the free Chrome extension). This free tool has keywords and long-tail phrases that you can try in your Twitter advertising and other marketing. You'll see hundreds of suggestions with search volume, competition, and trends.
9. Discover what sets your brand apart
What distinguishes you
Find out the primary value proposition behind your product or service and play with it to make your brand stand out. Make sure you understand why your target audience needs or wants what you are offering and personalize your message based on their needs.
See what your competitors are doing to reach your ideal audience. Don't copy, let yourself be inspired to try new ideas. A / B test to see what works best and use analytics to find out which Tweets your audience likes best.
10. Take advantage of Twitter trends
Understand what brings people to Twitter, such as: B. critical events. If a large number of people are going to be on Twitter because something happens in sports or entertainment, jump in with relevant content.
Events and conferences, whether live or virtual, are often a great way to connect with like-minded people.
This promoted tweet from Salesforce alerts you to a currently active event, uses an event hashtag to bring attendees together, and mentions a name people might recognize. By using the person's Twitter handle, Salesforce also makes it easier for that person to view and possibly retweet their post.
By connecting your brand to the current conversation, you can gain visibility, shares and followers.
Find hashtags on local, current, and relevant events and happenings and use them to increase exposure. This can mean holidays, game days, and television events like the Grammys or Oscars. If you have a local business, take advantage of nearby events.
Conclusion
Twitter advertising offers many ways to target your ideal audience and connect with them in real time. When used properly, Twitter advertising costs paid can be very reasonable and can help you grow your business.
Do you want to dive deep into Twitter advertising? We have all the Twitter advertising guides you need.
Do you need help with Twitter advertising strategy or other digital marketing ideas for your business? We've got you covered there too.
With a few creative Twitter advertising ideas in your toolbox, your ads can stand out and attract the right users to your business.
Which of these Twitter advertising ideas do you think would resonate best with your audience?
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