15 examples of profitable banner promoting
967225_15Examples of successful banner advertising_021621
Banner advertising is everywhere. So productive in so many pages of the internet that you probably visit regularly that you may hardly even notice them.
Which is kind of the point.
Banner advertising is a type of paid ad that can be seamlessly placed on the top, sides, or bottom of a website. In many cases, they fit so well that they look like home. Their real purpose, of course, is to get you to click.
Let's explain what banner advertising is, how to create it, and then examine examples of successful banner advertising.
What is banner advertising?
Banner advertising consists of placing a designed ad on another website. As the name suggests, the ad is a banner shape, a long rectangle, either horizontal or vertical. Banner ads are usually located at the top or bottom of a website, or vertically next to a website next to the main content.
Banner advertising has been around since the dawn of the Internet, so website owners can sell ad space much like a poster or bulletin board owner would.
While some website owners sell ads directly, most contract with advertising services like Google AdSense who will create the ads, decide how much to charge, and then display them on your website.
What makes an advertising banner successful?
Before we dive into creating a successful banner ad, we need to talk about what banner ad does. There are two main goals for banner advertising: impressions and clicks.
Impressions refer to how many people actually see your banner. While these people may not click on your website, impressions help increase brand awareness.
With click-throughs, you want to get people to click on your website or landing page. You can generate leads, capture email signups, make sales, or other specific engagement goals. In this case, keep track of how many clicks your ads are getting.
You may also be considering retargeting. With retargeting, you can target someone who has already visited your website or has been in touch with you in some way. You can think of these people as some kind of warm lead.
You have interacted with your brand at some point and this is your chance to win them back. To this end, you care about both impressions and clicks, as you make people aware of your brand and lead them back to your website.
Which elements help to increase impressions or clicks?
The best banner ad is the one that gets noticed.
Remember, the person visiting the site came for a reason. Maybe they are scrolling through their favorite news site or looking for a new recipe.
Whatever their purpose, your goal is to get their attention and steer them away.
It's a big job. Here are some elements that can help you get there faster.
Visual elements that fit but stand out
When it comes to the colors and graphics you choose for your banner ads, keep in mind the modern styles of the websites your ad may appear on. While they can't suit everyone, you can use design styles that go well with modern websites and make you feel at home.
Lean towards the flashy and bold. You want to be attractive, but you don't want to be open.
Text in bold, but not too much
This is your time to make a statement and not write a novel. Don't try to tell viewers everything you need to know about your brand.
Instead, choose an item or concept that you are selling and focus on that message. Get creative, but keep it simple.
Relevant pictures
Pictures are a great way to attract people, but they need to be closely related to the message you are sharing. If you are selling a product, the clearest picture of that product is your best bet. When conveying a message or emotion, people, animals, or even landscapes can be evocative, but like with text, keep it simple and clear.
Strong call to action
What should you do next? Use the call to action to keep them informed. The shorter the better. Make it clear how they can learn more or take the next step. Words like "shop", "buy" or "find out how" let people know exactly where they are going when they click your ad.
How to create banner ads
To create a banner ad, you must first select a display network, e.g. B. Google Ads. You will work with them to create your ad with the appropriate link and choose parameters such as: B. how much you want to pay per click etc.
They will be distributed to relevant websites and you will pay them. They also share data on how well your ad is doing. You can find more information about Google Display Ads here.
To create the image for your ads, you need to determine the size dimensions from the display network you are working with. You can then either design it yourself or use a template such as that provided by Canva.
Upload your image to your campaign on your display network and be on your way.
Practical examples of successful banner advertising
Want to see what others are doing before you start designing your own? Here are 15 real-world examples of banner advertising.
Let's talk about how they work and how you can emulate some of these elements in your own advertising banners.
Ashley Homestore Successful Banner Ad
You have a clear message here. You can be confident that their products are stylish, affordable and that your living space will feel like home, they argue. With a powerful image and a clear call to action, you will know exactly what to do next if this is your experience.
The neutral color palette also makes it ideal for a range of website placements.
Nutrisystem Successful banner advertising
Nutrisystem is based on the idea that you will find this price tempting. They did it really bravely so that even if your eyes are on something else on the page you won't miss the "$ 249" message.
The other really bold items are the smiling woman's yellow jacket and the orange "Shop Sale" button, which means you have limited time to trade.
Visible successful banner advertising
There is a little too much text in this ad, but the bold text promises you a lot. The light blue background and white text make it stand out on the page. The “More Info” button is clear and enticing.
Chicwish Successful banner advertisement
This looks like two ads in one, giving viewers two options to click and learn more. On the left, Chicwish shows off some of its popular items and some sales features like free shipping and easy returns.
On the right is an accurate text message about how you really only need a few items to have a large closet. Either way, you should click and start shopping.
Outskirts Successful Banner Ad
The neutral color palette makes this ad at home on a number of websites. They used the two font colors to highlight what it really is about – making books. On the other side of the ad, Outskirts highlights what sets them apart from their competitors. The call to action is clear but creative.
Square Successful banner ad
True to their own branding, this advertising banner from Square is simple and almost monochrome. The text is clear, with a blue call to action that really stands out.
The picture shows your product in a real environment. While the product is the main object, there are other elements in the photo that will attract your eyes.
Discovery + successful banner advertisement
With this discovery + banner ad, the offer is clear. The message is simple and creative, and encourages people to give a subscription instead of buying one for themselves. The display is characterized by a bright, topic-related color palette.
IT Cosmetics Successful banner advertising
In this IT Cosmetics advertising banner, the product is in the spotlight. This is a great example of how to focus on a product. The text and photo highlight the selling points, while the call to action invites the viewer to learn more about it.
Nike Successful Banner Ad
Here is another example of a banner ad that focuses on a single product to entice viewers. Without many background images, the shoe takes all the attention. As you scroll through, you can quickly see the details. The text makes the tempting claim to learn more about these new shoes. The call to action is simple and clear.
AARP successful banner advertising
This AARP banner ad is a GIF that shows various program benefits. The bright red color reflects their brand and stands out on many websites. The impressive photo stays the same, and the call to action at the end comes with a compelling discount.
Pottery Barn Kids Successful Banner Ad
Here is another example of GIF banner ads. This Pottery Barn Kids ad maintains the branding and message while switching between two photos. The photos show several products in this category.
By focusing on the partnership between two brands, both brands stay clear, with an obvious call to action in the middle.
American Eagle Successful Banner Ad
This American Eagle banner ad is about keeping it simple. With very little text, just the brand name and a brief call to action, the focus is on the models and clothing. In addition, the color palette is united through the use of similar shades for clothing and landscape.
The Ridge Successful banner ad
These banner ads don't just show the product. It also attracts attention side by side. The copy explains what makes this wallet stand out, then offers a simple call to action. The colors are neutral and make it at home almost anywhere.
Planet Fitness Successful Banner Ad
The vibrant colors of purple and yellow make this ad from Planet Fitness hard to miss. The text is bold with big promises of sales prices and membership benefits. The call to action is clear below and even the brand image above has an active tone.
VRBO Successful banner advertising
This banner advertisement started with several images and then ended up on this image, which lasted until the viewer rolled away. The light text on a dark background highlighted the entire image on the website and faded in. The creative call to action is tempting.
Conclusion
Growing your brand is not an easy task. As you look at different marketing strategies, don't forget about the tried and tested options like banner advertising.
Get creative and focus on what your target audience is looking for, their weaknesses and make sure your message stays clear.
These strategies will help you overcome the banner blindness that can occur when Internet users see too much of the same visual noise over and over again. Keep it fresh and let it click.
What kind of successful banner ads have you seen out there?
See How my agency can drive Firmly Traffic volumes on your website
- SEO – Unlock tons of SEO traffic. See real results.
- Content Marketing – Our team creates epic content that is shared, links accessed and visitors drawn.
- Paid media – effective paid strategies with a clear ROI.
Book a call