15 methods to make use of voice tweets
With roughly 350,000 new tweets popping up on the platform every minute, building engagement through Twitter can feel like an uphill battle.
To increase engagement on the platform, Twitter introduced voice tweets, which users can use to share audio snippets with their profile.
Learn about voice tweet options and how they are transforming the way digital marketers can get the most out of Twitter.
What is a voice tweet?
Voice Tweets allow you to record your voice as an audio clip and send it in a tweet. Here's an overview of how it works.
- You can record up to 140 seconds of audio.
- If you take longer, that's fine. Keep talking and a new voice tweet will automatically begin recording.
- Click or tap the Done button to stop recording.
- Send your voice tweets from the composer screen just like you would send regular tweets.
- Twitter uses your current profile picture as the placeholder picture for the audio. Users click this image to hear the audio attachment.
People can then hear what you have to say and engage in their preferred way, whether they are typing a reply, sharing your message, or clicking on your website. Think of voice tweets as your opportunity to stand up and make sure you're heard in a sea of 280 character tweets.
However, there is one thing to consider before you start twittering votes. The picture attached to a voice tweet will not be changed even if you change your profile picture later.
Make sure you are happy with your photo before you start voice tweeting. This will keep your messages consistent and make it easier for users to find you again in the future.
Can anyone use voice tweets?
Not yet, no. It is only available through the operating system app for Twitter. However, if you're using Android or desktop Twitter, don't worry. Voice tweets are coming your way.
- You can't quote or reply to tweets with voice just yet. It is only available for original tweets.
- If you've got a lot to say, you'll need more than one thread. The threads are limited to 25 voice tweets.
- Do you need more space than 25 tweets? Maybe it's better to create a short YouTube video and tweet it to it.
Voice tweet transcripts are also not yet available, but Twitter plans to roll out this feature to ensure more people can enjoy voice tweets in the future.
Can you use voice tweets for DMs? Not right now, but if voice tweets prove popular, we can probably expect a rollout in the future.
15 ways to use voice tweets
Ready to use voice tweets but not sure how to get started? Here are 15 ways you can use Twitter voice and tips for creating effective voice tweets.
1. Enhance brand personality
How would you describe your company in three words? I ask because these three words are key to defining your brand's personality.
Your brand personality is important. It defines how people perceive your company and it affects what words come to mind when someone is describing your company.
Can Voice Tweets Help You Build The Right Personality Online? Yes, because everything depends on authenticity. 86 percent of customers choose companies with an honest, open and authentic identity. Voice tweets instantly make your brand feel more real and genuine.
How to use voice tweets to enhance your brand personality.
- Appoint a team member or two to record voice tweets. Make sure her tone matches your goals. For example, if you are a B2B company, choose an eloquent speaker.
- Review your voice tweet engagement. Are people sharing or replying to your tweets? If not, consider what you are tweeting.
How do you want people to describe your brand? Use voice tweets to reinforce this message.
2. Promote your business
If you don't use Twitter, you are missing out on a significant marketing opportunity.
- Twitter has and counts over 330 million active users. That's an enormous number of people signing up every day. There is no limit to who you can reach when you are effectively targeting your ads.
- As soon as they follow a brand on Twitter, around 50 percent of users make a purchase.
- Since you don't pay anything for tweeting, it's free advertising.
Here are some suggestions on how to incorporate voice tweets into your strategy.
- You need to point it out quickly, so keep the news short and simple.
- Add sound effects or slogans to reinforce your brand message. You don't have to limit yourself!
- End with a call-to-action (CTA), e.g. B. by directing users to your website.
Would you like to update your Twitter profile? Consider pinning a tweet at the top of your page. With one click, users can instantly discover your brand and connect to your business.
3. Promote your product
About 54 percent of millennials turn to social media platforms for product research. Voice tweets are therefore a great opportunity to talk about your core products.
How can you get the most out of advertising tweets? Well, it's not just about your actual voice. It comes back to your brand's voice too, which is why building a clear, unique, and consistent personality is so important.
Take MoonPie, for example. They are successful on Twitter thanks to their distinctive, funny atmosphere.
Your tweets grab your attention because they're unexpected. For example, tweets like this would translate into a promotional voice tweet just as well because it's funny and low key:
Take a lesson from MoonPie. Avoid sounding like any other ad tweet on the platform by building a distinctive voice and watch it grow your product engagement.
One last tip. You can also use voice tweets to promote undersold products and services by linking to them in the same thread!
4. Show new features or products
Marketers already rely on Twitter to bring their new products and services to market. However, good marketers know the importance of standing out from the noise and finding new ways to get attention.
Again, voice tweets can definitely help you here as they provide an opportunity to show what is unique about you and your product.
Consider using voice tweets in conjunction with other media such as YouTube videos to improve the overall user experience. The likelihood that users will buy a product after watching a video is over 80 percent higher. So it's always worth including video tools in your marketing strategy.
Also, according to Hubspot, it's best to tweet between 8 a.m. and 10 a.m. and then between 6 p.m. and 9 p.m. These are "peak hours" which means that you are more likely to generate some user interaction than if you tweeted at midnight, for example.
5. Advertise branded giveaways
What can you not love about free things? Everyone loves a good promotional gift. So use the power of voice tweet to call out your latest competition.
Once you've chosen the price, here's how to post it on Twitter.
- Set a giveaway goal. Are you striving for more followers or do you want to expand your subscriber list?
- Turn your goal into a CTA. For example, users will have to retweet your giveaway tweet to participate, or they'll get additional posts if they also follow you on another social media platform. It all depends on your goal.
6. Interact with customers
Did you know that 64 percent of customers expect companies to interact with them through social media? Personalize the user experience and reply via voice tweets.
If you make individual users feel like they matter to your business, they are more likely to choose you over your competitors.
Here's an example of a great post that you can turn into a voice tweet.
7. Act as customer service
Dealing with customer service inquiries? Over 70 percent of users expect companies to respond within an hour. Here's how you can use voice tweets to help.
- Add a personal touch to your customer service by including someone's name in the response.
- If you are only online at certain times, add a voice tweet at the top of your profile to see how quickly to reply to messages and who customers can contact in the meantime.
8. Clarify company policies
Although you have 140 seconds to play, voice tweets should be short, sharp, and memorable. In other words, they are a great tool for clarifying company policies quickly.
- Reinforce key guidelines with voice tweets, such as: B. Shipping policies, customer service hours.
- Add links to more detailed social media posts or pages on your website.
9. Answer frequently asked questions
If voice tweets work for company policies, they work for FAQs too.
- Perform a series of voice tweets answering 10-15 FAQs in one thread.
- Pin the thread at the top of your Twitter page so people can find it easily.
End the conversation with another CTA who invites people to respond with questions you answer in the same thread.
10. Increase customer loyalty
I'll keep this short and sweet.
All of these questions you answer? These responses you send? They add up. Over time, they build trust in your brand and customer loyalty grows as a result.
Simply put, your voice can really grow your business over time.
11. Invite customer feedback
Why not invite customers to share feedback via voice tweet? You can retweet or quote positive reviews and share them with your followers.
Voice tweets "humanize" product and service ratings for your target group, which can increase conversion rates in the long term.
Do you use customer feedback to improve your products or introduce new lines? Tell them! That way, you'll likely increase engagement.
12. Share stories
Storytelling has power. That's why you should use voice tweets to build your brand, increase engagement, and even increase your number of followers.
- Great stories encourage sharing, liking, and retweeting, which will increase your followers and brand awareness.
- Stories are an opportunity to stand up for what you believe in and introduce things to you as a company. This can impress users and encourage them to check out your page.
13. Work with influencers
Influencers are influential. Users usually respond well to them. With this in mind, hire a social media influencer to "take over" your Twitter feed for that day. For example, you could:
- Get involved with followers
- Talk about freebies
- Run competitions
Send them your product and ask for voice feedback. Just make sure you choose an influencer with the same "sentiment" as your brand!
14. Entertain the audience
At least 60 percent of social media users want entertaining content. That's why it's so important to bring your tweets to life. Voice tweets can of course help you with this.
- Choose a speaker with a dynamic and engaging voice.
- Focus on short, surprising anecdotes. Remember, you don't have to use the 140 second limit for every voice tweet.
Pop-Tarts hits the right note here. Could this post work as well as a voice tweet? I think so.
15. Humanize your brand
What's the best way to build a relationship with your followers? Humanize your brand. Use your voice to show users the real people behind your business.
- Voice tweets add another dimension to your brand's identity.
- Speaking is a great way to showcase your passion, expertise and creativity online.
- When you answer questions or interact via voice tweet, your followers will immediately feel valued.
Voice tweets make users feel more than just a machine. That personal touch could be why people choose your brand over another similar company.
Conclusion
It's still worth using Twitter for digital marketing, and voice tweets make defining your brand and finding your audience a lot easier.
Before you start tweeting, choose a strong, distinctive profile picture and decide on your branding voice. When you've done that part, use voice tweets to drive engagement and humanize your business across social media.
Do you need help optimizing your social media platforms? Check out my counseling services to see how I can help you.
Have you used voice tweets before? How do users deal with them?