19 Superior Search engine marketing Methods To Double Your Search Site visitors

Are you ready to double your search traffic?

Understanding SEO is critical to significantly increasing your traffic and brand awareness.

Right now, thousands of people are looking for content like yours. You can help them find it by becoming an SEO expert.

In fact, 40 percent of website traffic starts with a search query. This is why search engine optimization (SEO) is so important.

A lot of research and experimentation is required to keep track of SEO. Google's algorithms are constantly updated. It is therefore important to keep up to date with the latest news. With a little practice, you can become your own SEO professional.

This is what i did!

Every day, people use Google to perform over 3.5 billion searches. In the US, 78% of people use the internet to research products and services before buying.

Once your website is on the first few pages of Google search results, you will get more visibility. This means more traffic, more conversions, and ultimately more sales.

Getting to page 1 of the search results is critical. 75% of users don't even click past the first page!

The first three organic search results get 60% of all traffic from a web search. Leads from a search have a 14.6% completion rate, compared to just 1.7% from channels like print or direct mail.

See why SEO is so important to your success?

Here are 19 advanced SEO techniques you can implement right away to increase your search traffic. When you have more visitors, you can turn more people into customers.

Conversion optimization is not just about getting traffic, it's also about making sure you have a clear lead capture form, sales page, and descriptive product pages.

But you can't sell to people who aren't there, can you?

So let's get started!

Advanced SEO tip 1. Perform an SEO audit on your website

By examining your website, you can find out why you are not getting enough searches and sales. Many SEO companies offer this service, but you can save a lot of money by doing it yourself.

In general, an audit is a systematic review of an event, concept, or financial book to find out where you stand and how you can make smarter decisions in the future.

In the SEO world, auditing is a growth hacking technique that you can use to attract and retain customers.

An SEO audit takes a close look at your overall website performance, creates goals based on what you find, and implements tactics to achieve those goals. This process helps increase profits by making the most of the content that is already there and fixing any SEO issues.

This may not sound like an advanced SEO strategy, but you will be surprised how many websites lack basic on-page SEO like page titles or descriptions. It's easy to miss when building your website, but easy to fix with an audit.

Here's what to look for during an audit:

Check # 1: Do all the pages on your website have SEO meta titles and descriptions?

Check # 2: Is Every Page on Your Website Optimized for SEO Keywords?

Remember, optimize accordingly without keyword filling!

Check # 3: Is your URL structure optimized for search engines?

Your URLs should be simple, short, and easy for a search engine to see what the page is about. Here's an example:

21 Bing Ads Hacks That Will Increase Clicks While Lowering Spending

Bet you can imagine this article is all about 21 ways to improve your Bing ads!

But what if the url looks like this instead?

https://neilpatel.com/blog/archive/2017/05/16/ads/bing/21-hacks/post.html

Seems a bit complicated, doesn't it? A search engine would have a hard time pinpointing the subject of this post because the keywords are broken down by folder and date. It's not very clear.

When it comes to urls, simply is better.

Check out # 4. Is every page and blog post properly formatted?

By right I mean, each side is:

• Broken down with headings and sub-headings (tags h1 and h2)?
• Do you use two to three sentences per paragraph?
• Write important points in bold or italic?
• Optimized with a call to action?

43% of people skim blog posts instead of reading the whole thing. Make it easy for people to read!

Check # 5: Do all of your images have keywords in their ALT tags?

Check # 6: Do you use links in your content?

This includes both internal links (to your own content) and external links (to other websites).

I'll go into linking in detail later in this article, but it's very important to SEO as one of the top three ranking factors on Google.

Now, if you want to save time, there is an easier way to do a site review. To use Ubersuggest to do a site review and discover ways to improve your search traffic:

Step 1: Use Ubersuggest

Go to Ubersuggest. Enter your website url in the box and hit search.

Step 2: View SEO Analyzer

You will be redirected to a results page. Click on SEO Analyzer. It will take a few minutes to crawl your website, but the results are well worth it, I promise.

Step 3: check your on-page SEO score

This is your overall on-page SEO rating for all of the pages scanned during the site audit. 0 is the lowest possible score and 100 is the highest. With a score of 84, my website is rated "great".

Step 4: review the health check and errors

There are four sections to review:

• Health control – General condition of the pages of your website
• Critical errors – Issues that are having the greatest impact on your SEO health
• Warnings – Less impactful topics that deserve your attention
• recommendations – Recommendations to consider but not have a huge impact on your SEO health

Step 5: Review Top SEO Issues

This is the final section of the site audit and outlines the top on-page SEO issues. You can click on each line for more information.

For example "21 pages with duplicate meta descriptions". Unique and appealing meta descriptions are crucial to increase the click rate from search results to your website.

If you do a full website SEO review, you will likely find at least some bugs or suggestions for improvement. Nobody is perfect!

Ubersuggest is a great SEO tool for monitoring the performance of your website and blog posts.

Advanced SEO Tip 2. Learn what your users want

Google is not an advertising company. You are a big data company.

Every tool, platform, and device they design has a purpose: to pull data from users and build a stronger search engine from it.

Introduce yourself as a big data company.

You need to focus on what your target customers want. When you understand what they want, you can develop content that will attract them.

When you listen to feedback from your target customer, the content you create will be channeled to attract more customers.

Your users' opinions count. The public determines whose idea, article, product or concept is shared or funded.

Think Kickstarter. Most campaigns go unnoticed for days until some people donate some money. Then other people follow.

How do you get relevant data about your users' interests?

And how do you get feedback from your ideal customer when you're just starting out with no real customers to ask?

There are several ways to find out:

• Use social media platforms like Quora
• Show your most popular pages in Google Analytics
• See which contributions get the most shares
• Listen to visitor comments on your blog posts

Let's cover the first: social media platforms.

Ask yourself, "Where do the people I want to attract hang out online and what topics are they talking about?"

Personally, I like to use Quora.

It gives me an idea of ​​what my audience is talking about and I can learn from experts in the process. If I was going to write a book or a course, the things people ask about Quora would be useful sources of content ideas.

Here's how to find out what users want with Quora:

Step 1: go to Quora

You need to sign up for an account or sign in to Google or Facebook to sign in.

Once you're signed in, enter your primary keyword (e.g. blog traffic) and hit enter.

Step 2: see what questions people are asking

If you know how to answer any of these questions, make a blog post about it.

You already know that people want to learn about this topic. If one person asked it on Quora, there are likely hundreds of other people asking themselves the exact same thing.

Step 3: get ideas from experts

Quora is a great place to learn new things. When it comes to advanced SEO, you never know everything, so I visit it often to learn from others.

There are currently 16 different answers to this question. The screenshot above is just one of them, but you can imagine how much high-quality content you could create from that one answer alone.

Use these answers to build the outline for your next blog post.

How to use Google Analytics to find out what readers want

You can also use Google Analytics to find out what your readers want.

Step 1: Sign in to Google Analytics. In the menu on the left, click Behavior -> Site Content -> All Pages.

Step 2: Check out your most popular pages and posts.

The total number of pageviews is important, but also look at the average time on the page (the higher the better!), The bounce rate, and the exit percentage.

Here are my top pages from May 14th to June 14th 2017:

The average time spent on the page indicates whether people actually took the time to read your full post or just skimmed it.

Anything under a minute should be a sign that people are quickly skimming and not reading your article?

So when I see an average time of 30 seconds I know people didn't find my post interesting enough to stay long.

The bounce rate indicates the percentage of people who landed on this page but then did not visit other pages. It's not an indicator of success or failure in itself, but ideally you want people to read at least 2-3 pages.

The exit percentage indicates that, specifically for this page, x% of the users have left your website after visiting this page. Like the bounce rate, it's not an indicator of a problem in itself, but if your exit rate is 99% it likely means that users are not finding what they want to know on this page and don't want to investigate further.

Another great way to find out what people want is to see how often your content is shared on social media.

BuzzSumo is a great tool for that. Just enter your website url and hit go.

You'll get a list of your favorite content sorted by the highest number of shares.

This way, you will know what articles people love to share. The most common reason people share content is when they think it will be useful to others.

With that said, the total number of approvals your post receives is a great way to tell if people are finding your content useful.

Want to know the easiest way to find out what your users are thinking? Just read their comments on your posts.

When you answer real user questions with your content, your search traffic improves dramatically.

Advanced SEO Tip 3. Create SEO Optimized Landing Pages

A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open for inbound search traffic.

Unfortunately, not many B2B companies fully understand the importance of using certain landing pages to attract new users.

According to SEO research company MarketingSherpa, 44% of clicks for B2B companies go to a homepage rather than a landing page. Sure, the homepage is important, but having a landing page is a great way to build a strong relationship.

Here is an example.

Copyblogger creates high quality landing pages on popular topics. They go a step further with professional graphics and a clean, modern layout.

They then drive traffic to the landing page through press releases, email marketing, and SEO optimization.

Here is one of their landing pages about Landing Pages.

If you scroll down, you can find out more about landing pages:

The key elements of a good landing page are:

• No navigation (you want users to stay on the page!)
• Useful, informative content
• A call to action (to sign up for your product, service, download a lead magnet, or any other type of action)

The Copyblogger page has useful content with links to relevant articles:

And a tangible and clear call to action:

Do you think these landing pages have good SEO score?

Do people actually link to them and share them on social media?

Let's find out.

Go to Ahrefs.com. Enter a landing page url – use http://www.copyblogger.com/copywriting-101/ – and click Find Links.

As you can see from the screenshot above, this landing page has 799 trusted inbound links, over 1,000 tweets, and 446 Facebook likes. This landing page is clearly doing its job of converting visitors into leads.

Landing pages can generate a lot of income.

Conversion rate experts made $ 1 million for Moz using a single optimized landing page and a few emails.

Companies with 10-15 landing pages get 55% more conversions than companies with fewer than 10 landing pages.

Companies with over 40 landing pages achieve 500% more conversions!

Basecamp has a great landing page where you can sign up for a free trial of their product.

It draws you in with a big, bold headline. It highlights the most important points in a list for easy skimming. It also has an eye-catching registration form.

Good landing pages don't always have to be one page, however. Take a look at this example from Bills.com:

It offers an interactive way to attract visitors. First of all, you choose how much debt you owe.

I'll pick $ 50,000.

Then on the landing page, I am asked a series of questions that are the company's pre-qualifying questions for new leads.

To see my results, I need to enter my contact information. Some visitors may not want to leave the landing page at this point, but those who really want to know if their debt relief program is helping them will fill it out.

This is a very simple landing page that is generating thousands of leads per month for Bills.com.

It's a great example of how a simple design and interactive elements can easily be brought together to produce tremendous results.

This is how you make sure that your landing page is SEO optimized.

Step 1: use long tail keywords

Find a long-tail keyword and use it on your landing page. For example, Copyblogger targets the keyword "SEO Copywriting" on one of its landing pages.

If you're using Optimizepress or any other landing page builder for WordPress, make sure to add title tags, a meta tag description, and keywords.

Obviously, use the keywords throughout your content to avoid getting penalized for keyword filling. Include your long-tail keyword in the headline, at least one sub-headline on the page, and in your body a few times.

Step 2: use the convincing copy to pass on useful information

The content of your landing page must be useful.

Write to convince people to take the next step. Any SEO professional will tell you that the main goal of any good copy is to get you to read the next sentence.

Remember, the anatomy of a successful landing page starts with the heading. Your body content is also important and should include a testimonial or rating from a customer to build trust and credibility.

Step 3: use a professional design

You also want to make sure that your landing page looks modern with a professional design.

"Design is king," says Derek Halpern. If your content is useful but your design doesn't work, then most likely you are going to fail.

Landing pages need a strong copy, a compelling video that is emotionally engaging, and testimonials from happy customers that go a long way towards building customer loyalty.

Step 4: create links

Finally, create links from your existing content to your new landing page.

There is no alternative to link building. Links are a huge ranking factor for Google, and probably always will be.

Without quality links, your page is unlikely to rank very high in searches, even if you have a great copy or use any other SEO ranking factor. Since most users never look past the first page of search results, it is important to rank as high as possible.

Advanced SEO Tip 4. Make your website mobile friendly

It's more important than ever to make sure your website looks great and performs well on mobile. In fact, I'd say it has to be more than mobile friendly – it has to work really well on mobile devices.

Since Google went mobile first, they significantly improve the organic search ranking for websites that work well on mobile.

Over 60% of daily searches are now performed on a mobile device.

When it comes to e-commerce, the numbers are even more surprising. Business Insider predicts that by 2020, 45% of all e-commerce (also known as m-commerce) sales in the US will be on a mobile device. That equates to US $ 284 billion in the US alone!

All of these stats point to one thing: you just can't afford to run out of a mobile-friendly website.

Getting your website looking great on mobile is no longer a luxury, it is a standard.

How can you tell if your website is cell phone safe or not? Take a look at the following example from Google.

In the X example, the website looks the same as it does on your desktop computer. The content doesn't resize to better fit on a smaller screen.

See the example with the green check mark how the same content realigns to make better use of the small screen. It's easier to read and scroll. That means being mobile friendly.

If you're using WordPress as the CMS for your website, you probably already have a mobile-friendly website. Almost all WordPress themes in the last few years are designed to be responsive. This is the design term for mobile friendly.

According to Wikipedia, responsive design means:

Adaptive web design ((RWD) is an approach to web design that allows desktop web pages to be viewed in response to the size of the screen or web browser that is being viewed. In addition, it is important to understand that responsive web design tasks involve offering the same support for a variety of devices for a single website.

Still not sure if your website is cell phone safe? Just try it out on your phone.

This is what my website looks like on the desktop:

And what it looks like on the phone:

See the difference The mobile website is optimized for the width of my screen and is easy to read.

If you want to be extra sure that your website is checking all boxes for usability, use the free Google Mobile Testing Tool.

Enter your website URL and click Run Test.

You will get a results page that will tell you whether or not your website is cell phone friendly.

If your website is no longer cell-friendly, it's time to redesign it.

You can probably make some changes to your existing website design to improve the usability on mobile devices. However, in the long run, getting a brand new website can be faster and cheaper. Think of it as a great opportunity to refresh your brand at the same time.

Advanced SEO Tip 5. Increase Your Traffic With Infographics

Infographics are popular because they let you display complex information in a way that is easy to understand. With 65% of people being visual learners, a graphic goes much further than just a text article.

Here's a good infographic of Infographics from NeoMam Studios:

I've been creating infographics for a while and the results are impressive. At KISSmetrics, we have generated 2,512,596 visitors and 41,000 backlinks using infographics within 2 years.

High quality infographics can increase your website traffic by 193%. I did this in just a year.

Unfortunately, most people don't pay attention to the "info" part. Instead, they focus on the graphics. Good design is important, but you need quality data to back it up.

Studies show that an infographic is read 30 times more often than a regular text article. On average, websites that publish infographics increase traffic 12% faster than websites that don't.

Why do search users and consumers prefer infographics?

This is because the human brain processes visual data 60,000 times faster than simple text. In addition, 90% of the information transmitted to the human brain is visual.

With infographics, you can generate up to 60,000 search visitors on your website!

Here's how:

Step 1: get your stats

Find a trending topic or idea people are looking for and compile some statistics on it.

For example, if you want to create an infographic about infographics, you can use the few statistics listed above:

• You could generate up to 60,000 visitors
• Your traffic could grow 12% faster
• An infographic is read 30 times more often

Step 2: create the infographic

There are many free websites that you can use to create infographics such as: B. visual.ly, Canva and Venngage.

Don't you want to create it yourself? You can hire a professional infographic designer at Dribbble. Just search for infographics above.

From there, select a designer and read their profile.

If you'd like to create it yourself, follow these steps to do it with Canva.

Sign in to Canva and click Create Design. Then choose Infographic.

Canva gives you some great layouts to start with. Choose one on the left. Click anywhere on the infographic to start editing.

You can change the text and images until you are happy with the result. Canva also has a library of free stock symbols, photos, shapes, and charts that can be found on the Items tab.

When your infographic is ready, click the Download button above and save it as a PNG file. This will automatically download it to your computer.

Step 3: Write a blog post based on your infographic

Take the data from your infographic and turn it into an in-depth article to accompany the graph.

It's more likely that people will share your infographic if it has a post explaining this.

For example, if your infographic is titled "10 Ways To Make Your Website Load faster," you can expand on any of the tips in your blog post.

If you can publish unique content of at least 2,000 words and pair it with your infographic, your search traffic will double over time.

Remember that Google does not index the text in the infographic that is part of the image file. The only thing Google indexes is the image itself.

When you blog post about this, Google will index that content and make your infographic more likely to show up in the image search results for that keyword.

Step 4: Submit Your Infographic to Directories

Once you have your infographic, submit it to these top 20 infographic directories.

If you don't want to take the time to do this yourself, a website like Fiverr can help you find someone to do it for you. Just search for "Submit Infographics".

Click on the filing services and study them carefully. You should ask the providers to show you the websites they want to send to. If you are unfamiliar with the websites they mention, let them know. You hire them, which means you are in control!

Note: Focus on quality links over quantity if you want to avoid a Google penalty. That way, you'll improve your search traffic and keep your rankings up.

Extended SEO tip 6. Optimize content for RankBrain

Search engines have come a long way since Google first launched in 1998.

If you want to continue to be successful in search rankings, you need to be aware of the latest Google algorithm updates and SEO best practices.

RankBrain is an artificial intelligence system that can be used to analyze search results. It learns what a content page is about and how that relates to keywords that are being searched for. In essence, it helps tie a search to relevant results.

Suppose you are looking for "Remote Work".

Das könnte ein paar verschiedene Dinge bedeuten:

• Sie suchen nach Remote- oder Fern- / Telearbeitsplätzen
• Ihre Fernbedienung für das Fernsehgerät ist defekt und Sie möchten, dass es wieder funktioniert

Woher weiß Google, welches Sie möchten?

RankBrain macht sich an die Arbeit und bestimmt, dass Sie die erste Option möchten, basierend auf Tausenden anderer Websuchen, die von Personen durchgeführt werden, die nach demselben Begriff suchen.

Ein beliebteres Beispiel wäre der Unterschied zwischen der Suche nach Apfel und Apfel:

• Eine Frucht
• Eine große Computerfirma, die von Steve Jobs gegründet wurde

Wie können Sie Google den genauen "Apfel" mitteilen, auf den Sie sich beziehen? Ist es die Apple Company oder die Apfelfrucht? Oder ist es etwas anderes, aber verwandtes?

RankBrain teilt den Google-Spinnen mit, wie Sie Ihre Inhalte basierend auf Ihrer Absicht indizieren können.

Da Google heutzutage viel ausgefeilter ist, müssen wir unseren Inhalt nicht mehr mit Keywords füllen, damit er unsere Absicht versteht.

Was auch immer Sie tun, fügen Sie keine Keywords in Ihre Inhalte ein!

Keyword-Stuffing ist, wenn Sie Keywords und Phrasen, die sich auf das Haupt-Keyword beziehen, überbeanspruchen, um bei der Suche einen höheren Rang zu erreichen. Es ist eine schlechte SEO-Praxis, dass Sie sie um jeden Preis vermeiden sollten.

Betrachten Sie beispielsweise die folgenden Schlüsselwörter: iPhone-Bewertungen, beste iPhone-Bewertungen, neue iPhone-Bewertungen. Wenn Sie alle diese Keywords in Ihren Inhalten verwenden, ist es wahrscheinlich, dass Google diese Seite nicht gut bewertet, insbesondere wenn der Inhalt nur wenige hundert Wörter lang ist.

Hier ist ein Beispiel für einen mit Schlüsselwörtern gefüllten Absatz:

Möchten Sie Java online lernen? Die meisten Java-Tutorials wurden nicht erstellt, um Anfängern das Online-Lernen von Java zu erleichtern, da die Online-Java-Lernplattformen nicht benutzerfreundlich sind. Aber heute können Sie in der Region Los Angeles ganz einfach Java bequem von zu Hause aus online lernen und Java-Online-Experte werden.

Nicht großartig, oder?

Das Hauptschlüsselwort „Java Online“ wurde viermal erwähnt, was für einen so kurzen Absatz zu oft ist.

Es gibt eine bessere Möglichkeit, diesen Absatz zu ändern und ihn benutzerorientierter zu gestalten, ohne das Hauptschlüsselwort "Java Online" zu vernachlässigen. Sie müssen lediglich Synonyme für das Schlüsselwort finden. Zum Beispiel:

Bist du bereit, Java online zu lernen? Dies ist ein guter Schritt, um Ihre Fähigkeiten zu verbessern und Ihnen eine bessere Chance zu geben, diesen Job zu bekommen. Es gibt verschiedene Orte, an denen Sie Java im Web lernen können. Innerhalb von 2 bis 3 Monaten programmieren Sie in Java. Die meisten Menschen mögen die Idee, an Online-Java-Kursen teilzunehmen, nicht, aber ich glaube, dies ist eine der flexibelsten Möglichkeiten, um Zugang zu einer Fülle von Wissen zu erhalten und sich in Ihrem Leben zu qualifizieren.

Der Unterschied ist klar, oder?

Der zweite Absatz klingt für Benutzer besser und verwendet Ihr Keyword weiterhin, ohne es zu übertreiben.

Das ist die Kraft hinter RankBrain.

Einige Richtlinien zum Suchen von Synonymen für Ihr Hauptschlüsselwort:

• Suchen Sie nach Schlüsselwörtern mit der gleichen Bedeutung wie das Hauptschlüsselwort, jedoch mit unterschiedlicher Schreibweise und Struktur. Beispiel: Bild, Bild, Foto.

• Optimieren Sie nicht zu stark für andere Keywords, da Sie sonst bestraft werden könnten. Verwenden Sie sie nur bei Bedarf und stellen Sie sicher, dass Ihre Kopie natürlich fließt, wenn ein Mensch sie liest!
• Schreiben Sie in einem natürlichen Ton. Stellen Sie sicher, dass die neuen Keywords das Haupt-Keyword, für das Sie ein Ranking erstellen möchten, nicht überschreiben. Die neuen Schlüsselbegriffe dienen nur dazu, Ihren Inhalten eine zusätzliche Bedeutung zu verleihen und Google dabei zu helfen, den Kontext zu verstehen, über den Sie sprechen.

Ein gutes Beispiel für diese Praktiken ist Marketing Land.

Marketing Land optimiert den Inhalt für ein Hauptschlüsselwort und mehrere Synonyme. Sie wissen, dass nach der Erwähnung von YouTube auch Begriffe wie Videos, Kanäle und Videoquellen erwähnt werden müssen.

Wenn erwähnt wird, dass Facebook geteilt, gemocht und kommentiert wird, sind dies ebenfalls übliche Aktivitäten, die auf der Plattform stattfinden.

Google achtet in Ihren Inhalten auf diese Schlüsselbegriffe. Solange Sie sie auf natürlich klingende Weise einbeziehen, werden sich Ihre Suchrankings weiter verbessern.

Erweiterter SEO-Tipp 7. Schreiben Sie mindestens 1.447 Wörter

Backlinko analysierte 11,8 Millionen Suchanfragen und stellte fest, dass das durchschnittliche Suchergebnis auf der ersten Seite 1.447 Wörter enthielt.

Es wurden zahlreiche Studien und Experimente zur Korrelation zwischen Inhaltslänge und Suchmaschinenranking durchgeführt.

Diese Grafik von Backlinko-Seiten mit einer höheren Wortzahl hilft Ihnen beim Knacken der ersten Seite von Google. Es wird Ihnen nicht unbedingt helfen, die Nummer eins zu treffen, aber es kann Ihnen helfen, näher zu kommen.

Ich habe ein Experiment für QuickSprout durchgeführt. Die Ergebnisse zeigten, dass meine Posts mit mehr als 1.500 Wörtern fast doppelt so viele soziale Anteile erhielten wie meine Posts mit weniger als 1.500 Wörtern.

Die Länge des Inhalts ist nicht alles. Ein kürzerer Blog-Beitrag mit höherer Qualität übertrifft immer noch einen längeren Beitrag mit geringer Qualität.

Der Trick besteht darin, ein Thema so detailliert zu behandeln, dass jeder Teil des Beitrags für den Leser wertvoll ist. Wenn Sie es für Menschen wertvoller machen, wird es für Google als Seite, die in Suchergebnissen angezeigt wird, wertvoller.

Ein Hauptvorteil längerer Inhalte besteht darin, dass sie natürlich relevantere Schlüsselwörter enthalten und für diese einen Rang haben.

Consistently publishing informative content over 1,447 words will yield big returns in organic search traffic.

Advanced SEO Tip 8. Write a Roundup Post

A roundup post is when you interview a few people about the same topic or make a list of the “best” of something.

Not only is it a great way to get different viewpoints and learn new things, it also helps grow your SEO rankings and traffic.

Here’s an example: 53 Best SEO Experts of 2020: A More Diverse Roundup

The author of this post collected the names and profiles of experts in their field, including where they work, what type of information they share, and where to follow them.

It seems simple because it is, and it works!

The key benefit of these posts is that it allows you to get your website in front of lots of new audiences, thanks to the experts you’re interviewing.

If you were featured in a roundup, you’d share that with your audience, right?

Deirdre Breakenridge is one of the experts featured in the post above about PR. She has over 30,000 Twitter followers.

If she tweeted out your roundup post even once, there’s a good chance some of her audience would click to read it.

Those are people you wouldn’t have been able to reach otherwise.

Creating a roundup post that grows your traffic is easy:

Step #1: Pick a Topic and a Good Question

For example, if I wanted to write a post about tips to grow your traffic, I could ask, “What one strategy has grown your website traffic the most?”

Step #2: Make a List of Experts and Reach Out

Make a list of as many experts in the topic you want to write about as you can. If you want to feature 10 expert opinions, make a list of 20 experts at least.

It may not be easy to find their email addresses, so write down their social media profiles instead.

Then, reach out with a nice email/social media message and ask them for their opinion!

Remember to include that you’ll be linking back to their website as a thank you for contributing.

Step #3: Write and Publish the Post

Collect all the answers, then write and intro and conclusion. Make sure to link back to everyone featured.

After you’ve published it, be sure to send a follow up email, or social media message, to let them know the post went live.

Ask them to share it with their audience.

Even if only half of your 10 experts share it, that’s still five more audiences than you would have reached by yourself. And depending on the size of your expert’s audience, that could be thousands or tens of thousands of new people visiting your website.

Brian Liang wrote a roundup post about how to promote your blog.

He got over 40 experts to contribute to it, resulting in a comprehensive and informative piece that got over 5,000 shares on social media. It was also Buzzsumo’s most shared post of that week for the term “blog promotion.”

The biggest wow factor? His blog wasn’t even well-known at the time!

What would 5,000 shares do for your brand?

Advanced SEO Tip 9. Post Valuable Content on Social

If your blog is new, it can be difficult to rank well in Google search results for high volume keywords because your Domain Authority and Page Authority are still very low.

However, you can use social media platforms to gain credibility and traffic.

In the screenshot below, you can see the Page Authority (PA) and Domain Authority (DA) for each search result. I’m using the free MozBar to see this information.

Page Authority was developed by Moz, and it means the likelihood that your page will rank highly in search. A higher number means it’s more likely to rank well.

This is based on several factors: content length, links, keywords, readability and more.

Domain Authority is the overall likelihood that your whole website, or domain, will rank highly in search.

But not all social media platforms are created equal when it comes to building authority and traffic.

I’m not talking about Facebook, Twitter, or Pinterest where anyone can post whatever they want. I’m talking about authoritative platforms where quality content is expected.

A few examples are Slideshare, Blogger, and Quora. These sites give you the opportunity to improve your search rankings, as well as build a following, within a short period of time.

Does leveraging authority social platforms increase your search traffic and rankings?

Ja!

For example, Ana Hoffman got 243,000 views in 30 days, in addition to other benefits, using Slideshare content. Her presentations were among the top most-viewed slide decks.

If you’d like to leverage Slideshare as a search traffic booster, here are the basic steps that you should take:

Step #1: Find a Trending Topic

In my experience, simply selecting a keyword and creating a top-notch slideshow presentation doesn’t always generate buzz on social media.

Instead, look for topics that are already trending on blogs. Just as you do when looking for blog post ideas, you should identify what people are talking about right now.

Another great place is GrowthHackers, an online community of marketers. You’ll find lots of trending topics. Pick one that interests you and is related to your business or industry.

The article titled “10 Ways to Promote Content in Less Than 30 Minutes” would make a good Slideshare presentation.

Don’t feel pressured to crank out 50 or 100 slides.

Aim for about 35 slides. This gives a user a good amount of information without being too long to keep their attention.

Step #2: Make an Outline

Read the article you selected in step 1, pick out key points, and create an outline for your presentation. This will make it easier to put together the full presentation.

Your Slideshare presentation outline could be something as simple as:

• Join HARO
• Publish a press release
• Update your email signature
• Comment on other influential blogs
• Mention your sources on Twitter
• Scoop.it
• Use BuzzBundle
• Post in LinkedIn Groups
• Post to StumbleUpon

Each item in your outline represents a single slide.

If you want to make a presentation based solely on someone else’s post or article, make sure you get their consent first to avoid plagiarism. Do that before moving on to the next step and don’t forget to credit the author of the post that inspired you in your presentation.

Step #3: Find Supporting Images

Slideshare presentations are all about using images to captivate and hold the viewer’s attention. You can find free stock photos by searching Google for “free stock photos.”

Gratisography is another place where you can download free stock photos without copyright restrictions.

A few advanced SEO tips for images:

• Pick photos that are relevant to your topic or point
• Use high-resolution images/photos
• Use free stock photos, with no copyright restrictions
• Use images as accents — don’t let them overpower your text

You can also create your own images, rather than using stock photos.

Step #4: Study Successful Slideshare Presentations

Learning from experts is the best way to grow your own traffic and search rankings.

Popular presentations are featured on the Slideshare homepage. Study them carefully. Consider how you could improve them.

Could you design it better? Could you find more facts and data to back up the points made? If the answer is yes, make your own presentation.

Step #5: Create Your SlideShare Presentation

With all of the information you’ve gathered, create your presentation! Try to make it really stand out from the other ones you studied.

You can use any software you like to create the presentation: PowerPoint, Keynote, Photoshop and save as a PDF, whatever you’re comfortable with.

You can even use Canva to create a SlideShare presentation.

Don’t forget to include a link to your chosen landing page for the topic. The link that comes from SlideShare is dofollow, so you’ll get link juice to boost your search rankings.

This presentation is directing people to their lead magnet for doubling leads and sales, which takes you to this landing page:

This is a great way of getting leads and subscribers for your email list.

Advanced SEO Tip 10. Use Advanced SEO Internal Deep Linking

Deep linking is the practice of using anchor text to link to other pages inside your blog. This shows Google the depth of your site’s pages and encourages it to index more of them.

Most people focus on getting search visitors to their homepage, but struggle to rank their internal pages.

Your older blog posts and landing pages that provide immense value on relevant topics can pull in a lot of new traffic. You should link to them often to help build the structure of your website.

Without establishing internal links, a Google spider may see your website this way:

Pages C and D could be very important, but the spider can’t easily see them.

When your content is properly linked to each other, it helps the Google see all your content in an organized way, like this:

When you start interlinking pages other than your homepage, you’ll improve the SEO value for those internal pages and improve their ranking — even for tough keywords.

Before you start link building to your inner pages, you should first check to see how many inbound links go to your homepage, as compared to your other pages.

Step #1: See How Many Inbound Links You Have

Go to Moz’s Link Explorer. Enter your URL into the search box and click “Get free link data”.

Step #2: View Top Pages

Sign up for access, then login. Click on “Top Pages,” in the left-hand menu under overview.

Step #3: Look at the Inbound Links for Your Homepage

Looking at the above screenshot, you can see that my homepage has 276,000 inbound links, but the next highest number of links for an internal page is only 2,445.

That’s still a good number of links to have, but much lower than 276,000!

A high bounce rate often happens to websites who receive a significantly higher level of links to their homepage than they do for internal pages.

One of the strategies that worked best for me to lower my bounce rate is deep linking. Using this tactic, I was able to drop my average bounce rate from 45.34% to 24.45%.

Here are a few other ways deep linking to internal content helps your rankings:

Improves Page Authority: Google likes fresh content, because recent information is more likely to be relevant and useful to users.

Adding fresh content regularly is not the only way to raise your Page Authority. Linking to your older content gives those pages more power and tells Google they’re still relevant.

Your homepage naturally may have a higher PA but you need to work towards improving the authority of internal pages.

Cyrus Shepard explained, in a Moz post, that Google gives fresh content a score based on the date that it was published.

This freshness score can decay over time and it’s also responsible for increasing or decreasing the search ranking of that page. While freshness isn’t important for every page, it still matters!

Makes your internal pages indexable. Consistently linking to internal pages makes it easier for search engine spiders to quickly find and index them.

When linking to your internal pages from other blogs, avoid over-optimization of your anchor text.

Your anchor text is the actual part of your sentence that has the link in it, like this. Use something simple for your anchor text, like your website name (“Neil Patel”), or add a keyword (“Neil Patel’s content marketing”).

An easy way to link to internal pages is in your latest blog post, like I’m doing right now when I say things like you could double your traffic.

The words “double your traffic” are a good example of anchor text, and I linked over to an older post with more tips on growing your blog which is relevant to my current topic.

Advanced SEO Tip 11. Send Link Juice to Lower-Ranked Pages

If you have a page that’s currently on page two or three of Google search results, you can help move it up to page one by passing on quality link juice to those lower ranked pages.

Link juice (aka link equity) refers to outbound links from high authority sources to your content. Since those links are from high authority websites, that reputation rubs off on your site. Essentially, this gives Google an indication that your content is high quality, too.

Let’s look at it this way: you have two websites that are 100% identical – same design, same content. If every other factor were the same, the site with the most links would rank the highest in search results.

This article about indexing used to be on page two of Google’s results for the search term “index your site”.

Now, it’s the third organic search result on page 1!

Here’s how I did it.

Step #1: Updated the Post

I added new links, content and recent data to bring the post up to date.

I cover how to update your older content in detail in Section 18!

Step #2: Shared It Across Social Media Again

Since I updated the post, I shared it on all my social networks again. This brought in a lot of new traffic.

Step #3: Linked to It From Newer Posts

Every time it was relevant to a new post I was writing, I included a link to this post. This directed traffic to the older post and resulted in people sharing it and linking to it themselves.

It doesn’t happen overnight, but over the span of a few months, I went from page two to almost the top of page one.

Advanced SEO Tip 12. Link to External Sites with High Domain Authority

It helps pass link juice to your content when you get links from high authority domains. Likewise, it also helps your overall trustworthiness in Google’s eyes when you link to high authority sites.

A good place to look for sites to link to is Alltop.

You’ll see some featured sites on the homepage and recent content published by them.

All six of these options would be good to link to, and get links from.

To find something for your topic, just search for your keyword at the top of the page.

You’ll see related categories to what you typed in. I chose SEO here.

Alltop then shows me the top SEO related content from the following high authority websites:

I could link over to one of them as a data source in my content.

Like if I said that user experience was just as important as on-page SEO for ranking high in search.

Better yet, I could approach these websites and ask them to link back to my content.

They may not link back to you, but a simple email only takes a minute to write. That minute could result in huge traffic gains later on, so it’s worth the time.

Advanced SEO Tip 13. Snag Broken Link Opportunities on Wikipedia to Build Links

This is something a lot of marketers overlook, but it’s very powerful for generating high authority backlinks to your content.

Scan Wikipedia for dead links and claim them as your own!

Didn’t think of that, did you?

There are two types of links you can get from Wikipedia:

• Citation needed: This means someone editing a Wikipedia article mentioned a statistic or fact without linking to a source.
• Dead link: This is a source that was previously linked to but for whatever reason, the website or page does not exist anymore.

If you can write a post about the topic, and be a credible source of information, you can get these valuable links from Wikipedia.

I like to use a tool called WikiGrabber to find these link opportunities. Enter your keyword and click Search.

WikiGrabber then shows me this list of Wikipedia articles that need citations or that have dead links.

You can also use Google to find dead links on Wikipedia. Use the following search term:

site:wikipedia.org “Keyword phrase” “dead link”

For “content marketing”, you get the following results:

Let’s check out this article on Content Marketing.

Scroll through the article until you see the text (citation needed).

Read over the item that needs a source. If you have content that already backs up this statement, you can move ahead to submitting your link. If not, you will need to write a new post that thoroughly covers the topic and provides verifiable data.

To submit your link, click on the (edit) text beside Digital content marketing.

You’ll get the Wikipedia editor screen. Find the sentence that needed a citation, click at the end of it and click on Cite on the top menu.

Paste your URL into the box above and click Generate.

You’ll see this screen confirming your citation and marking the date it was added.

To save your changes to the article, click on Save Changes at the top right of your screen.

Your edit will be submitted for moderation. If Wikipedia staff agrees it’s a valid source of data for that point, it will be added to the page and you’ll enjoy increased page authority and traffic from Wikipedia.

Wikipedia links are technically no-follow, which means that they do not pass link juice over to you. However, their domain authority ranking and trust level from Google are very high, so there are still SEO benefits to snagging them!

Advanced SEO Tip 14. Find and Use Competitors’ SEO Keywords

Competitor research is a smart move. Why reinvent the wheel, when all of the hard work of ranking in Google’s top pages has already been done by your competitors?

You can spy on the exact keywords that they’re ranking for and use those same keywords to create better content.

Something as simple as signing up for your competitor’s newsletter can reveal their whole email marketing strategy to you. A little research doesn’t cost anything but your time, and can produce some great new strategies for you to try.

Starbucks made a big splash in China when they studied their competitors’ marketing. Spying helps you improve your own plans to beat the competition based on data, instead of assumptions.

Starbucks’ profit in China has been steadily increasing because they did some simple research.

So how do you find out what keywords your competitors are ranking for right now?

Step #1: Head Over to Ubersuggest

Enter your competitor’s site URL into the search box and press Enter.

Step #2: Click Keyword Ideas in the Left Sidebar

This will give you a list of keywords related to your website.

Step #3: Look at SEO Keywords

Scroll down to the last section titled SEO Keywords.

The Position column tells you which Google search result position your site sits in for that keyword. For example, smartblogger.com is in the first organic spot for “how do blogs make money”.

In order to verify whether the keywords are truly ranking at the positions Ubersuggest says, let’s do a quick Google search for “how do blogs make money”.

Definitely the top spot!

Now your job is to create high quality content using those same keywords. Use all the other tools in this list to build trusted links and boost that page’s ranking power.

If you want to get even more ideas for long-tail keywords to rank highly for, head back to the Ubersuggest home page.

• Step #1: Enter Your Head Keyword and Click Search
• Step #2: Click Keyword Ideas in the Left Sidebar
• Step #3: Review the Keyword Ideas

In this example, you’re provided 461 keywords related to “online marketing.” You can now use filters to find long-tail keywords with high volume and a low SEO Difficulty score.

For this search, I set the volume at 800 to 4,000 and the SD at 40 or below.

While these search parameters eliminated more than 350 keywords, it also left behind seven ideas to include in future content.

You know the monthly search volume is greater than 800 and the SD is lower than 40. With that, you can confidently optimize for the keyword, knowing that the first page of Google is within reach. When that happens, there’s traffic to be had.

After clicking on a keyword that piques your interest, you’ll see how your competition is doing:

You’re given the following:

• URL for each page in the top 10 of the Google search results
• Estimated number of visits
• Number of backlinks
• Domain score
• Number of social shares

For the keyword “online marketing strategies,” my website is currently in the third position of the Google search results. This is good for roughly 97 visitors per month. However, if I am able to reach the top spot, I’ll pick up another 200+ visitors per month.

The data shows my domain score is in line with the top two search results, but the page doesn’t have nearly as many links or social shares. So, focusing on those two metrics will help me reach the goal of claiming the top search result.

Advanced SEO Tip 15. Use AdWords Copy in Your On-Page SEO

Another great way to steal the spotlight from your competition is to look for keyword ideas in their Google AdWords search ads.

Google AdWords ads are short and already optimized for your competition’s target keywords. If you can produce a quality article that ranks well organically for that same keyword, you can easily establish yourself among your target customers.

With 26 percent of internet users using ad blockers, consumers are warier than ever of paid advertising.

Establishing yourself high in organic search results establishes trust and will display you first to those using ad blockers.

To find some good AdWords keywords to create content around, try searching for keywords you want to rank for:

Analyze the titles and copy used in each of these ads. They should give you at least a few ideas for headlines you can use in new content.
A few from this example could be:

• How to Perform a Free SEO Website Audit
• How to Generate More Calls, Leads and Sales with Local SEO
• Increase Your Website’s Domain Authority in 30 Days

I wrote the first post below for QuickSprout using “How to Perform an SEO Audit”, and included the word free in the title.

In that post, I broke down all the steps to do a full SEO website audit and included a template for users to download.

It remains a very popular post and still converts at over 50%. All for free, with no paid AdWords ads!

Advanced SEO Tip 16. Use Multiple Keywords in SEO Page Titles

Your SEO page title is the title that is displayed in Google search results. Here’s an example.

You want to ensure that each page title for each page and post on your website contains a keyword.

A strategy I have found particularly effective is to include multiple keywords within each page title. Make sure not to be spammy with this or it could end up hurting you.

By spammy, I mean just cramming keywords in there for the sake of it, even if they sound a little off. Or, by using spam trigger words that instantly make Google think your content is less than legit.

Let’s say your post is about hair colors for fall and you want to rank for the following keywords:

• Hair colour
• Autumn hair
• Autumn hair trends

Here are a few examples of a page title that combines those in a natural-sounding way:

• Autumn Hair Trends: The Best Hair Colors of the Season
• 5 Hot Hair Colours Right Now: Autumn Hair Trends
• And here’s an example of a keyword-stuffed, not good page title:
• Autumn Hair Colour Trends – Hair Colour for Autumn

See the difference? The first two sound natural and like you could picture seeing them online. The last one just seems spammy and like it’s trying too hard.

If your page titles sound like you’re trying too hard, you probably are.

Advanced SEO Tip 17. Monitor Google Search Console Stats

Google Search Console is a powerful tool to help you track potential issues with your site that affect your rankings.

If you haven’t already signed up for it, you can see how to do that step by step right here.

There are three main things you want to check regularly in Search Console:

• Watching for crawl errors, like 404 pages
• Submitting new sitemaps
• See which keywords people are using to find you

When you first sign in to Search Console, you’ll see your Dashboard page.

Under “Coverage,” you’ll see any URL erros.

As you can see, I have seven recent URL errors for my blog.

I had corrected a lot of 404 page errors in previous months that were caused by a switch to a new webhost, as you can tell by the red line. It’s important to keep monitoring these reports often as new errors can pop up anytime, like these seven have!

If you click on one of the URLs in the list, you’ll see this message.

404 errors don’t have a direct impact your search result rankings, but they don’t make for a great user experience which can impact SEO.

You don’t want to show up high in search, get someone excited to visit your site, then disappoint them with a 404 page when they get there, right?

Fortunately, they’re very easy to correct in Search Console. For each 404 error, click on Fetch as Google in the screenshot above.

Search Console will tell you the result of what Google’s indexing spider sees.

In this case, my 404 page was showing up that way because it’s being redirected to a new page. This can be easily solved by getting my site re-indexed. Click on Request Indexing button, and you’re done.

There’s also an easier way: you can submit a new sitemap for your full site.

Click on Sitemaps on the left-side menu.

Enter in the URL to your sitemap. For most people, this is just “sitemap.xml” after your domain name, like neilpatel.com/sitemap.xml.

If you need help creating a sitemap, use this guide on How to Create an SEO-Boosting XML Sitemap in 20 Minutes (or Less.)

When you submit a new sitemap, the status changes to Pending.

Getting Google to re-index your site will ensure any 404 errors that you know don’t exist are marked as fixed.

Another great use of Search Console is to find out the keywords people are using to find you.

Click on Performance in the left-side menu.

You’ll see a list of keywords that people typed into Google that displayed your website, whether they clicked on your page or not.

Looking at how people found you can tell you a lot about what you’re ranking well for. If the keywords in your list aren’t the ones you want to rank for, it’s time to optimize more of your content!

Advanced SEO Tip 18. Update Old Content

If you’ve been blogging for more than three months, you’ve got a goldmine of content in your archives to repurpose.

You’ve undoubtedly written some posts that are still generating organic traffic. You can improve those posts and leverage their authority for higher search rankings.

Start by making a list of your top performing content.

Step #1: Find Posts That Need Some Love

Log into Google Analytics. Click the “Behavior” tab on the left side.

Step #2: Click Site Content -> All Pages

Look for the best performing posts from three to six months ago. These posts are doing well, but a refresh could drive even more traffic.

Step 4: Update Old Posts

Here’s what I do to update my best performing posts to keep them fresh and popular:

Write a Sharable Headline

The most critical step of all is to write a headline that will inspire people to share your post, and that contains your SEO keyword.

So, if your old post was titled “How to Make $10,000 From Your Blog,” you could make it more sharable by adding a bit of personal flair. The headline should evoke curiosity, but still maintain its clarity.

Something like this: How I Make $10,000 a Month From My Blog While Traveling the World

That’s a bit more fun, huh?

You could even add a number to the headline, as people more frequently share headlines that contain a number. Headlines like, “7 Reasons Why Blogging Can Be a Career”, etc.

Zum Beispiel:

• How I Make $10,000 Blogging Part Time (and 3-Step Plan You Can Follow)
• How I Made My First $10,000 Blogging From Home in 30 Days

Take a look at this Copy Hackers headline. It’s thought-provoking, keyword-rich, clickable and clear:

Add Customer Testimonials or Notable Mentions

Now that you have some experience, let it show in your content.

Customer testimonials are huge for marketing. When it comes to including a testimonial within a piece of content, that content has an 89% success rate.

Your reader may not jump on board if you’re the only one saying how awesome you are. But if someone else backs it up, your authority and influence will increase.

When you get a testimonial, find a piece of content that fits it and include that testimonial.

Update Old Data and Images

If your post was originally from 2014, you clearly need to update your data sources.

If your website has gone through a redesign during that time, you’ll likely need to update images in the post to be in line with your current branding.

I do this regularly with my best performing content. For example, this guide on getting your website indexed is one of my most popular posts.

Whenever something changes with Google’s algorithm or indexing rules, I update that post so it’s always up to date. I don’t want new users coming to my site and finding outdated info, so it’s important that my top content is accurate.

Another word for content like this is your ‘cornerstone content’.

Cornerstone content is basically the foundation of your blog. They are the articles you are most proud of and the ones that are the most unique, in-depth and informative.

Brian Clark describes it as, “It’s what people need to know to make use of your website and do business with you.”

An easy way to keep track of your cornerstone content is to create a spreadsheet. Add the following columns:

• Post title
• Post URL
• Thema
• Main keywords
• Last Updated

Scan through your list every few months and ensure that none of these posts go too long without being updated. Don’t go more than six months without updating one of your cornerstone pieces.

Advanced SEO Tip 19. BONUS – Revamp Old Articles With More Organic Traffic Potential

In the previous section, we covered how you can keep your best performing articles fresh and optimized. But what about the articles that didn’t go over so well?

You should also be updating your lowest performing content to improve it.

You know it’s a good topic and that people want to know about it, otherwise you wouldn’t have written about it in the first place. Revamping an old underperforming article is a sure way to get more organic search traffic.

What’s the alternative? Writing a new post from scratch. It may do well, or it could flop too. It’s worth the effort to revamp an old post!

Here’s how to turn your previous content failures into organic search stars:

Make a List of Underperforming Content

Open up Google Analytics and click on Behavior > Site Content > All Pages.

Look at page views, average time on page, and bounce rate.

If you click on the arrow next to Pageviews, you can see the pages with the least amount of traffic. These are pages that need some thelp!

Analyze Keywords

For each of your lowest performing posts that you want to update, run them through whatsmyserp.

Enter the keyword you want to check the ranking of and your post’s URL, and click Go.

You can enter in multiple searches one at a time and see all your results at the bottom of the page.

This post ranked 14 for sales funnel — which might isn’t even on the first page.

If my goal were to rank higher for ‘sales funnel’, I now have some data to start with. There are over 200 factors that go into search engine rankings, but updating this old post with better optimization for that keyword will help boost its position.

The top four organic search results get 69.6% of all traffic.

The higher you can get underperforming content to rank in search results, the more eyeballs will be on it, and the more clicks you’ll get.

Update the Post

Similar to the section above, you’ll want to update:

• Old data or citations
• Images or broken links
• Optimize for keywords you want to rank higher for
• Add new insights from your experience, or recent news that’s relevant
• Add a testimonial or case study

I recently went through this process with this post about starting a blog.

Before I updated it, it was ranking on page three. After expanding the post to over 3,000 words, updating all the images and screenshots, adding new information and resharing it to my network, the post is now on page one for “how to start a blog”.

The post has received a 167% jump in traffic since I revamped it and it’s now my second most shared post ever!

Relaunch the Post

You can’t just press update and expect the world to know you just added a ton more value to your old post. You need to tell people.

It’s important to edit the publish date of the post to today’s date. You don’t want it to get buried in your archives, or for Google to think it’s old news.

When you’re ready to relaunch the post, change the publish date. In WordPress, there’s an edit link next to the date you can click.

Just change that to the current date.

This makes your revamped post show at the top of your blog feed so it looks brand new and more people see it.

There are a few more things you’ll want to do right away:

• Share it on social media
• Contact anyone mentioned in the revamped content and ask them to share it out too (this is very effective!)
• Send it out to your email list

Revamping old content has been really successful for me.

It would have taken me 10x as long to come up with all new post ideas and write them instead of editing the ones I already had. Making use of existing content is always more efficient than starting from scratch and the traffic results prove it.

Conclusion

A blog is a powerful brand marketing tool.

Maybe that’s because, by their very nature, blogs provide a personal touch that’s not found elsewhere.

In order to maximize your blog’s potential, you have to make sure it gets found in search results.

These advanced SEO techniques may not be the easiest to implement – they certainly require more effort than basic keyword research and link building – but they are incredibly effective. Using these strategies can double your search traffic.

Remember the human beings on the other side of the screen and write for what they want to read. Focusing on user intent and trying out these 19 advanced SEO tips is a recipe for traffic success.

Have you tried any of these advanced SEO techniques before? What results did you get and how long did it take to see them?

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