5 Coding Boot Camps to Safe a Job in Digital Advertising
When you think of coding, your next thought probably isn't digital marketing. It's more about UX design or software development.
Coding skills can be vital to digital marketing, and coding bootcamps can help you prepare for a successful career.
What are Coding Bootcamps?
Coding bootcamps are designed to provide students with the coding skills employers are looking for. Generally, between 12 and 40 weeks, these courses aim to get students into the technical field without spending years in elementary school.
With the internet and software playing such an important role in our lives, more and more skilled programmers are needed to develop and maintain the tools we need to be successful.
In recent years, many employers have indicated that they have found skill gaps in their youngest graduates. That is, the students often finish with somewhat outdated skills.
Coding bootcamps have closed this gap and developed intensive courses to prepare employees for the current workforce in a short time. In a truly modern fashion, many of these courses are remote, but there are also options for in-person tuition.
How much does it cost to code boot camps?
Coding bootcamps are significantly cheaper than most basic training courses.
If you commit to a four-year college degree, you can expect to pay about $ 10,000 a year at a public school in your state – about $ 40,000 total. When you go to college, private or non-government, the cost increases exponentially.
Meanwhile, the average tuition for a coding bootcamp for the entire program is just under $ 14,000.
Bootcamps may also allow you to pay for your tuition over time. Some, like Flockjay, forego your tuition fees if you don't get a well-paying job after completing the program.
How can Coding Bootcamp help you get a job in digital marketing?
When it comes to digital marketing, you don't need to have incredible coding skills – but they can make a world of difference. The more you know about how your brand's technology works, the better.
Think of it like the “Required” and “Preferred” skills sections in job postings. Most applicants are likely to have almost all of the “required” skills, but some of the more unique “preferred” skills can help you stand out.
If you have coding as one of your skills, a potential employer knows you should be able to speak the same language as the UX and development teams. This could make things smoother for everyone as at least one member of the marketing team understands what is possible given budgets, deadlines, and other constraints, and can create marketing campaigns accordingly.
If you work in a small business or start-up, someone may need to wear multiple hats.
Regardless of the size of your business, your coding skills can help you as a marketer in a number of ways.
Interaction with websites
In the past few years it has become a lot easier to build and operate websites. With platforms like WordPress, Shopify, Wix, and SquareSpace, you don't need any coding knowledge to make a working site.
However, if you rely on the built-in tools on these platforms, you don't have the same flexibility. When something doesn't work, you need outside support to fix it, and downtime is a loss of money.
We talk a lot in marketing about owning the medium (one of the main reasons you should have a website). If you have programming skills, you likely have more ownership of your assets.
Working with data
Data is essential to digital marketing. We are constantly learning about our audience and tweaking our strategies to improve performance. You cannot do this without understanding how data is used.
Coding and data science go hand in hand, and bootcamps courses can teach you to recognize patterns in large amounts of data using artificial intelligence and machine learning. This mindset is extremely useful in digital marketing and we are already seeing a shift towards these technologies in the industry.
Working with data is an integral part of digital marketing, and coding skills, especially in a data science course, can be valuable.
Decisions about the future
The advances in digital marketing are closely aligned with advances in technology. If you don't keep up with the latest marketing trends, you run the risk of falling behind. That's why companies need innovators in their marketing departments.
When you have extensive programming skills, not only are you more adaptable, but you can help shape the future of digital marketing by designing your own application and bringing new ideas to life.
Given the impact marketing software is having on the industry, it is clear that we need people who understand these applications at a deep level and can get the most out of them.
Manage projects
When managing a large digital marketing project, you need to bring a lot of people together. Some of these people are likely to be developers.
A common challenge in these situations is that the marketing manager doesn't know what the developers are doing, which makes both communication and hiring difficult. How do you know you have the right person for the job if you don't know what coding or web development is all about?
A coding bootcamp can mean giving you in-depth and direct information on project management and the hiring process, giving you more control over what is going on.
5 Coding Bootcamps for Digital Marketers
Education online has increased over the past few years, and there are many great programs out there that could help you find a job in digital marketing. With more than six million Americans studying online, online learning of all types is more accepted than ever by employers.
Here are some bootcamp coding examples that can help you find a job or improve your digital marketing skills.
Stepping stone
Springboard offers a variety of online courses in analytics, design, coding, and cybersecurity. The software development bootcamp states that you are "guaranteed to become a software developer".
This is an 800 hour program. So, with 20 hours of study a week, it should take you around nine months to complete. Springboard offers flexible payment options starting at $ 8,500 when you prepay. There are also options to pay monthly, defer payments (pay monthly once you get a software engineering job; if you don't get a job in six months, don't pay), or get a soft loan.
While Springboard focuses on software engineering, those skills are transferable to digital marketing. A big part of this program is the opportunity to work one on one with a mentor and career coach to guide you on your career path.
Springboard doesn't offer success rates, but the similar Data Science Bootcamp resulted in 97% of graduates finding a job in their field within six months. They also earned an average raise of $ 25,800.
Key info
- Courses in analytics, design, coding and cybersecurity
- $ 8,500 for a software engineering course
- Payment option when you get a job (nothing to pay if you can't find a job within six months)
- 800-hour program (nine months, 20 hours per week)
- average graduate salary increase of $ 25,800
Alchemy Code Lab
On average, Alchemy Code Lab Bootcamp graduates found a similar job in just 11 weeks, with an average salary of $ 80,000. Not bad for a 25 week program!
This full-time program is designed to prepare you for real-world jobs. Alchemy Code Lab provides you with knowledge of modern programming languages and development methods and comprises six cohorts per year. The total cost of the program is $ 24,000.
Just like with Springboard, there are many different payment options. Choose from self-financing, an income-sharing arrangement (don't pay until you get a job), and partner-lender financing. There are also diversity-based study grants and GI Bill benefits.
The Alchemy Code Lab is based in Portland, but available online and focused on the remote jobs of the future. With solid results and 87 percent of the graduates working in the technical field, this has been a good investment for many people.
Key info
- $ 24,000
- flexible payment options including an income sharing agreement
- Full-time study
- 25 week course
Flatiron School
At the Career Karma 2020 Awards, the Flatiron School was recognized as the best coding boot camp and best online boot camp. The school claims to start your career, and the statistics back it up: 82% of graduates get jobs with an average starting salary of $ 69,000 per year.
Flatiron offers both in-person classes in New York City and an online program. They offer programs that specialize in software engineering, data science, cybersecurity analysis, and cybersecurity engineering. Each of these programs will teach you skills that can be helpful in digital marketing.
The online software development course offers three different ways to learn: full-time, part-time, and self-paced. This gives students great flexibility in learning. The program costs $ 16,900 with options for prepayment, installments, or through a loan.
Courses start every month so you can get started quickly.
Key info
- Courses in software development, data science, cybersecurity analysis, cybersecurity engineering
- $ 16,900 for a software engineering course
- flexible payment options
- Full-time, part-time and own-pace learning options available
- 82% of graduates get a job, and the average starting salary is $ 69,000 per year
Pensive
Thinkful is a platform that prides itself on saying that you can only pay if you get a job in your career. It offers a range of technical topics including a dedicated digital marketing boot camp.
Each option has a slightly different timeframe (the full-time digital marketing course allows you to complete it in just six weeks), with the software development course offered as both a full-time and part-time program. The full-time option requires 50 to 60 hours per week and allows you to graduate in five months. The part-time version requires 25 to 30 hours per week for six months.
Courses vary in price, with the digital marketing course costing $ 7,500 while the software development bootcamp is $ 16,000. You also have many different payment options, some of which guarantee you won't pay anything until you get a job.
Graduates have noticed how Thinkful is focused on your career, which translates into real-world results. 87 percent of software engineering students were offered a job within 180 days of graduation. 27 percent reported a base annual salary between $ 70,000 and $ 90,000, and 50 percent reported a base annual salary of between $ 50,000 and $ 70,000.
Important information:
- Courses in software development, data science, data analysis, UX / UI design, digital marketing, product management, technical project management
- $ 16,000 for a software engineering course
- flexible payment options
- Full-time and part-time options
- 87% of the graduates get a job within 180 days
Flockjay
Flockjay isn't entirely a coding boot camp, but it conveys ideas similar to a tech sale program. It focuses more on the sales aspect of the technology, which could be a helpful combination in digital marketing.
This ten-week program costs $ 6,000 for most U.S. residents ($ 7,650 for California) and is designed to teach you future-proof skills that are currently in demand. Again, you have the option of not paying tuition until you get a job that pays at least $ 40,000, which could make it an attractive investment for your career.
Flockjay provides instructions on the most important aspects of sales and places great emphasis on technology. While not entirely programmed, it could satisfy many engineering students and teach them important digital marketing skills.
Important information:
- Tech sales course
- $ 6,000
- flexible payment options
- 10-week program
- average full-time job supply of $ 75,000 per year
Conclusion
Coding boot camps could be a great alternative to four year college degrees for students interested in technology. With payment options you can't pay anything with until you secure a job and courses that can be completed in less than a year, they're a great way to get into the tech workforce.
Since digital marketing is closely related to technology, these courses can also be a great way to secure a job in digital marketing. These skills are in demand in so many industries. So the most important point is that you open all kinds of doors for yourself.
You may not go to a coding boot camp to become a digital marketer, but you may find that digital marketing is a career that you are perfectly suited to.
Have you tried a coding boot camp?
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