9 nice analytics instruments for cell apps
You did the incredible thing – you created an app and started marketing it. While congratulations are in order, creating the app is only the first step on your path to success for the app.
The next (and arguably most important) step is optimization.
With consumers spending four and a half hours a day on their phones, it's worth making sure your app deserves some of that high time.
And better visibility can pay off. On average, consumers spend $ 120 billion on the App Store and $ 190 billion on mobile advertising.
You can check the traffic and user metrics in the mobile app analysis to make your app as successful as possible.
Here's what you need to know about mobile app analysis and which tools are most effective at helping you explore the data.
Mobile app analytics
Mobile app analytics aren't all that different from their web counterparts. They track and analyze user activities and events in apps.
With the help of an app analysis tool, you gain access to valuable insights into how your app works and you can identify areas for improvement.
By seeing how users interact with your app, you can tweak your app to be as user-centric as possible.
Why analytics is critical to your mobile app
Without visibility, your app may not meet your users' needs – no matter how beautiful or useful your app is.
In this case, your users are looking elsewhere to meet their needs.
By implementing mobile app analytics, you not only equip yourself with the tools needed to better understand your app's performance, but you also benefit in these four key areas:
- Real-time ROI assessment: Increase your app value and ultimately increase your ROI by better understanding customers through data.
- Data-driven strategies: With improved access to data, you can identify details that can drive future campaigns. With a clear visualization of past successes and failures, you can recalibrate your approach using data-driven strategies.
- Personalized strategies: By segmenting and targeting audiences more specifically, you are more likely to offer them what they want or need. With the help of app analytics, you can identify these populations and target them with custom strategies.
- Target tracking: You can use app analytics to determine which capture channels work for you. By identifying these channels, you can give more focus here and replicate the approach.
While these four areas aren't the only benefits of implementing a mobile app analytics tool, understanding these categories is critical to the overall success of the app.
What KPIs should you track for your mobile app? Analytics
While it's easy to get lost in the amount of analytics available for mobile apps, there are seven key performance indicators (KPIs) that you should track to measure user engagement and the overall success of your mobile app.
- Retention rate: This metric shows the percentage of customers who continue to use your app. Conversely, this number also tells you the number of customers you are losing to churn.
- Lifetime Value (LTV): You can use this formula to gauge the value your customers will have over the “lifetime” of their relationship with your company.
- Uninstalled: Keeping track of the number of people uninstalling your app is important to understanding why those people uninstalled your app.
- Cohort analysis: This analysis focuses on segmenting users by traffic source, country and device, as well as analyzing related metrics.
- ROI: This number indicates what you have spent and what you have earned for a certain effort.
- Cost per Acquisition (CPA): This number will tell you exactly how much you are spending per acquisition.
- User growth rate: This number indicates the number of new users within a given time frame.
These seven KPIs are by no means the only helpful app analytics you can track. However, they do provide a comprehensive picture of your app's success and point out areas where improvement is needed.
What is the difference? SEO vs. ASO
Just like optimizing a website for SEO is critical to your search success, optimizing your app for App Store Optimization (ASO) is essential.
ASO refers to the continuous process of measuring, testing and evaluating existing marketing strategies for app stores in order to increase the visibility of your app and promote downloads. The higher up your app is in the App Store, the more likely it is that potential customers will see your app.
While SEO and ASO processes are similar, they also have some significant differences, including the way users search the web compared to searching an app store.
While the web is primarily used to answer questions, the App Store searches for a specific product that matches the searcher's intent.
This means that you will have to use other strategies to rank high on search engines like Google on the App Store.
This is why you don't want to just use web-based SEO analytics tools to track ASO.
Best tools for analyzing mobile apps
With a variety of mobile app analytics tools available, figuring out which one is right for you can be difficult. These nine tools represent some of the most effective platforms that can help you get your app to the top of the search bar.
App Annie
App Annie is a mobile and data analytics platform that offers unparalleled views of both your app's data and other apps in the market. With a paid and a free subscription option, App Annie can make your app stand out from the digital crowd regardless of your budget.
Which platforms support it?
iOS, Android, Windows Phone.
What data does it provide
The free version of App Annie has ratings, rankings, ratings, charts, and app details, while the premium pricing plan adds ASO options, download and sales estimates, usage estimates, advertising estimates, and audience estimates.
How to use it
Use App Annie to access data and find out how best to optimize your app. The App Annie platform gives you instant access to the company's technological innovations and datasets. This enables you to access shared data, identify opportunities, and create successful campaigns.
App radar
App Radar is about making your life easier. It offers different tutorials to help you optimize your ASO from scratch. The mobile analytics app has keyword tracking and research capabilities that you can use to develop a solid ASO strategy.
Which platforms support it?
Android, iOS, Windows Phone.
What data does it provide
Tracking, Localization, Keyword Rank Tracking, Keyword Research Tools and More.
How to use it
Use App Radar to search for keywords and track competitors' search strategy. When creating your own approach, use App Radar's suite of tools to optimize your ASO.
To adjust
Adjust is a mobile analytics app that helps you identify and build your user base. This mobile analytics app tracks hourly trends, rates LTV, and analyzes cohorts.
You can also use Customize to combine lifetime user data into a single dashboard. Also of note is the platform's Fraud Prevention Suite, which protects your app from fraudulent activity.
Which platforms support it?
Android, BlackBerry, HTML5, iOS, Windows Phone.
What data does it provide
Insights into churn, ROI, in-app interactions, LTV, event funnels, and more.
How to use it
Use Customize to view and understand patterns of user behavior. By identifying these patterns and metrics, you can recalibrate your app for your user and expand user interaction with the app.
Fire base
Firebase is Google's free analysis platform for mobile apps that supports the development, improvement, maintenance and expansion of your app by displaying all measurement data in one central location.
The app collects user data and shares it through a comprehensive dashboard, giving you a unique view of what is happening in and around your app.
Which platforms support it?
C ++, iOS, Unity and Android.
What data does it provide
The number of users and sessions, session duration, operating systems, device models, geography, first launches, app openings, app updates, and in-app purchases.
How to use it
Use Firebase to identify specific audiences through segmentation. Once you've broken down these subsets, you can target those audiences through in-app notifications or other strategies.
App Analytics
App Analytics is Apple's mobile analytics app that provides specific analytics for apps published in the Apple App Store.
This mobile analysis app gives you specific insight into user interaction in the App Store and provides information on how users are discovering your app.
Which platforms support it?
iOS
What data does it provide
This mobile analytics app provides user engagement, app store impressions, sales and trends, and user segmentation.
How to use it
Use this app to understand how users find your app in the store and to replicate that experience for your target customers.
melody
Tune is your solution for measuring and engaging throughout the customer journey. It tracks a user's trajectory by monitoring movement and standardizing cross-channel touch points.
Which platforms support it?
Android, iOS, tvOS, Javascript, Windows Phone.
What data does it provide
Tune offers ROI, cohort recording, impression, click, event measurement and more.
How to use it
Use Tune to get a complete picture of the customer's journey during your campaigns. By providing real-time data, Tune can help you identify specific improvement points with your strategy.
Kochava
Kochava is a platform for tracking engagement, LTV and user acquisition. This analytics platform for mobile apps enables you to view key data points and create user groups. This platform allows you to analyze the ROI based on precise data.
Which platforms support it?
Android, iOS, tvOS, Windows and Xbox One, Unity, ReactNative, Cordova, Adobe Air, Xamarin, Web-SDK, Corona Labs, Adobe DPS and Adobe Analytics.
What data does it provide
Retention analytics, real-time ROI, location-based marketing, channel assignment, contextual targeting and much more.
How to use it
Use Kochava's data points for real-time visualization of campaign performance and engagement, targeting, targeting, targeting, and mobile ad fraud prevention.
MixPanel
MixPanel is packed with unique analytics tools, including funnel analysis and the uniquely titled engagement tracker Addiction Report. With these tools, you can understand which strategies increase conversion, retention and engagement.
Which platforms support it?
iOS, Android.
What data does it provide
Retention rate, churn, campaign segmentation, funnel analysis, and more.
How to use it
MixPanel contains interactive reports that make it quick and easy to get data. This interactive feature provides answers to all your audience engagement questions in a matter of seconds.
excitement
Flurry Analytics is an extension of the Yahoo Develop Network. With this analytics platform for mobile apps, you can track new users, active users and sessions from a single dashboard.
Which platforms support it?
iOS, Android, React Native, watchOS, Unity.
What data does it provide
Installs, sessions, time spent, user travel, custom events, user segmentation, and more.
How to use it
Use Flurry Analytics to easily see app performance. Flurry also comes with crash reports to help you identify and fix problems before they impact performance and customer satisfaction.
Conclusion
Whether you are just getting started on your app marketing journey and want to improve visibility, or whether you want to dig into the details of advanced data, you need a mobile app analytics tool that can better control the realities of ASO .
While there are tons of mobile analytics apps to choose from, the nine tools highlighted above provide detailed information about your users and unique data points that can be used to highlight patterns of behavior.
Use these new metrics to make your app irresistible to your target audience.
What is your favorite tool for analyzing mobile apps?