The Lowdown: Classes from creating adverts in Lockdown
As part of The Lowdown, a series of content from the Xeim brands, CR spoke to Rob Butcher, creative director of Publicis • Poke, and L.A. Ronayne, creative director of the group at Anomaly. You can listen to their chat here
In a new podcast for The Lowdown – a content stream from Xeim brands like Creative Review, Marketing Week, Design Week and Econsultancy – CR senior author Aimée McLaughlin spoke to Publicis • Poke creative director Rob Butcher and LA on July 2nd Ronayne, group creative director at Anomaly, on the challenges of creating ads at the moment and what makes a successful lockdown ad.
The trio discussed the personal experiences of Ronayne and Butcher working on lockdown campaigns for Pride in London and the car brand Dacia, why it is time to put the "zoom aesthetic" in bed and how the pandemic can change working methods in the long term .
If you missed the conversation, you can listen to it here:
This conversation is part of The Lowdown, a series of Xeim shows about how marketers, agencies, and brands can help address the challenges of the Covid-19 pandemic. More information is available here