What would I modify: Izzy Kertland, Unit9
In the latest issue of our series, which asks creatives what they want to change about their industry, we talk to Unit9's Izzy Kertland about how they can have more meaningful experiences, include remote work and focus on sustainability
Izzy Kertland joined Unit9 in 2018 after working as a senior producer in the Interaction Design Studio Kin. As an executive producer on Unit9's experience team, the Glasgow School of Art graduate has worked on interactive projects for brands, museums and technology companies, from Google to Asics, Microsoft and London's Imperial War Museum.
Like many creatives working in events and production, Kertland has spent the last few months on vacation – an experience that has given her the rare opportunity to pause and think. Here she discusses what she thought of during the ban, how manufacturing companies can respond to event and interactive experience restrictions, and what changes she'd like to see in the Covid 19 manufacturing and advertising world.
Above and main picture (see above): An interactive wall picture with touch and technology, created by Unit9 and 180 Kingsday to promote the Mini SE in Rotterdam
What locks meant for Unit9 Unit9's experience department mainly focuses on live events, starts and activations that normally take place in a physical space with some degree of physical interaction between people, making projects at the height of the pandemic difficult. We were very busy at the beginning of the year and then, around March, many things were canceled. Some members of the team are freelancers, so they had to look for other things – which was obviously very difficult in the event industry because not much has happened – and the full-time employees were on leave.