Farrow & Ball's first tv business pokes enjoyable on the military of coloration lovers
The campaign launched by BMB gently mocks Farrow & Ball's serious image. A group of neurotic decorators do everything possible to keep their color flawless
The ads show that F&B color lovers are taking things to the extreme to protect their freshly decorated walls and woodwork from the threats of muddy dogs, messy kids, and carefree wine drinkers.
Friends are forced to drink from drinking cups while dogs are wrapped in protective suits – all to emphasize that the brand's modern emulsion is easy to wipe off.
They're pleasantly silly, which you might not expect from a brand like Farrow & Ball. There is a sense of self-esteem here – something that is so often lacking in advertising – suggesting the paint company is aware of its somewhat stuffy reputation among the middle class.
It's well parodied by the characters in the ads dressed in a nice touch in clothes that go with their chosen color.
In addition to the three films Relax, It's Modern Emulsion, there are a number of print ads as well as a social media campaign in which walls are covered in chaotic typography made of ketchup, mud, or felt-tip pen, taking up some of the criticisms of the brand from customer to social.
Credits:
Agency: BMB
CCO: Matt Lever
Older creatives: Will Marsden, Jordan Down
Head of Design: Dom Grant
Directed by David Kerr
Production company: Hungry Man
Typographer: Alison Carmichael @ Jelly
Creative inspiration advertising