Easy methods to Use Pinterest for Ecommerce
A lot of companies still don't take Pinterest seriously, which is a huge mistake.
Pinterest is now the third largest social network in the United States. Data shows that Pinterest users spend 50% more than competitor websites like Instagram or Facebook (which take the top spots in the US).
Not to mention, 90% or more of Pinterest shoppers are brand new to the merchant site, which makes their traffic really exciting.
Why use Pinterest for ecommerce?
With the advent of visual search, Pinterest is more important to your business than ever. According to Pinterest, the lens function can identify over 2.5 billion household and fashion items (1.5 billion more than the Google lens).
Buyable Pins have helped turn Pinterest's ecommerce network into a high quality sales funnel. Users can buy products instantly without going through the awareness, viewing, and buying cycle.
You can also create links between product pages, websites, and social accounts while displaying your products to those who want to buy them.
That means your products will be seen by more people in more places.
More users, more sales and more brand awareness.
What is not to love
What types of businesses should Pinterest use?
Virtually any type of business can benefit from Pinterest's e-commerce platform. Whether you're selling furniture, groceries, or services, showing off your products on Pinterest will drive engagement.
Product-oriented companies can benefit from the immediate success of Shopping Ads, Product Pins and Collections.
Service-minded companies can take advantage of Pinterest's large and diverse market to showcase their business.
Individual creatives also have a significant advantage on Pinterest. Home improvement, handicrafts, fashion and cooking are major topics on this popular website.
Although B2C companies have a clear advantage on Pinterest, B2B companies can also see a significant advantage when their target audience overlaps with Pinterest users.
What types of consumers are using Pinterest?
Pinterest has over 320 million monthly users. Although its users are primarily in the US, its global reach is growing steadily.
Seventy-one percent of Pinterest users worldwide are female. Pinterest calls its American users "The Deciders" because they are responsible for 80% of household purchases and control more than 50% of the wealth in the USA.
According to Pinterest, The Deciders control most of the food, beverage, style and beauty purchases in America. That means their pins, boards, and suggestions have real weight in the way households spend money.
Men also still use the platform. New data shows that more than 50% of new registrations are men.
The majority of Pinterest users are between 30 and 39 years old. This population group is followed by the age group of 18 to 29 year olds, who make up 34% of Pinterest users.
A third of American Pinterest users say they use the platform to follow brands. That is, they are ready and ready to accept your messages.
How to set up ecommerce for Pinterest sales
First, set up a business account. You can do this by converting a personal account or by creating a brand new business page. Get more analytics with the business option.
A well-marked, clear, and cohesive presence is the first thing to look for when creating your Pinterest ecommerce page.
Fonts, logos, and the consistent use of hashtags give your page a cohesive feel. People want brands that they can rely on and trust. Keeping your social platforms professional and connected is an easy way to build brand integrity with your audience.
When you start publishing, make sure you are working with high quality images, pin like crazy, and keep your product lists consistent and updated.
Quality counts here: eye-catching images, unique calls to action and creative content help to attract and retain followers.
Use text overlays to improve readability on mobile devices and talk about special branding features like sales, discounts, blog posts or brand updates – just like in this example from Martha Stewart Living.
In addition to your high-quality photography, your branded posts and your wow-worthy products, there is one more thing you should consider when posting: SEO.
Their search function means consumers use keywords to find products. This means that you want to be shown in this search.
Make sure to use keywords in your pin titles and descriptions to increase the reach of your content.
Hashtags are another great way to add relevant keywords to your posts. Adding one or two to your main title will make your products appear more frequently.
If you need help finding keywords, UberSuggest is free and has a range of services from keyword suggestions to searching for traffic data.
Remember, increasing sales is about more than just a good product. Consumers want brands they can trust to guide them through the buying process.
The better your content, the better your sales.
How to Sell Products on Pinterest
Now that you've set up your branding page, it's time to start selling.
You need to link and review your website in order to set up Pinterest ecommerce products. Make sure you choose the website you are making sales on as you can only review a website with a Pinterest business account.
If you want to use a data source, you can create catalogs that upload your entire product library to Pinterest at once. Not all brands have the correct records to use this feature.
If this option doesn't work for your ecommerce store, Rich Pins pull metadata directly from your website onto Pinterest as well. You have to upload each Pin individually, but your audience can see product descriptions and prices right on Pinterest.
With Rich Pins, mobile app users can find a "Shop" view, click the Pins they want, and then simply click a blue Shop button that takes them to a product page and checkout.
Here are examples of the shop view and an extensive PIN with a buy button in the app:
You can also use Sponsored Pins to increase your reach and follow.
Sponsored Pins are the Pinterest version of paid ads. You can pay to have your Pins moved to the top of your user's feed so more people can see your content.
Sponsored Product Pins can help drive traffic to your website and highlight your sales features.
As with most paid social media ads, you can choose specific campaign goals, set demographic goals, and improve engagement options that determine the cost, frequency, and duration of your promotion.
Sponsored Pins look just like regular Pins, but it says "Promoted" at the bottom. You can see an example of this with this El Jimador ad in the center below.
You can also use Shop the Look Pins, which allow you to link multiple products into a single pin. These pens are great for fashionable looks, home accessories, and DIY projects!
Products have a little white dot that indicates that users can click that piece and buy it. Here is an example from ShopStyle:
Pinterest allows you to manually set up Shop The Look Pins once a product has been uploaded. Please refer to this guide for more information.
Are you looking for a walkthrough on how to set up your Pinterest ecommerce ads? Read an incredible guide to generating sales using Pinterest ads or watch the video below!
How to increase sales with Pinterest ecommerce
If you want your Pinterest page to convert, you need to gain a following. How can you make your site stand out from the crowd?
There are a few things you can do to make waves in the world of Pinterest ecommerce.
First, make sure your pins are designed with divisibility in mind. Infographics, relatable quotes, and DIY projects make for great Pinterest content.
Text overlays can be an effective way to draw your audience into your post. Use an interesting quote to encourage clicks and interactions.
The five most popular Pinterest categories are:
- travel
- health
- DIY
- Woman style
- beauty
Keeping an eye on trends, holidays, and news will stay in users' minds too.
Is christmas coming? Showcase your brand's most popular family gifts. Is summer on the way? Time to break out the punch bowls and fun summer drink recipes!
Video Pins are often among the top results on Pinterest. Mix your content with videos and animated graphics.
Using Video Pins also allows you to showcase your products in real time, just as consumers would use them. That can go a long way in converting your audience.
Next, it's important to create a sense of community around your brand.
All over the internet, people are looking for a connection.
It is not enough to have the best product. You have to have the best community.
Brands that engage with their communities and regain engagement have a better chance of growing and selling through online retailers.
Tactics like posting user generated content (UGC), using influencer marketing techniques, and creating group boards will all help grow your community and get more engagement with your brand.
Additionally, if you keep track of your analytics, you can track your user data to better understand the interests, wants, and needs of your target audience.
Pinterest Analytics lets you see which Pins are getting the most clicks, what type of audience you're attracting, and which categories are generating sales.
You've heard it before – never sleep in your analyzes.
Conclusion
Pinterest's ecommerce features are designed with brand success in mind. So if you're not on board yet, now is the time to do it.
With quick funnel options, reactive sales promises, and numerous ways to increase engagement and awareness, Pinterest ecommerce is the place to be.
Here's your challenge: create a detailed Pinterest strategy, set up your business account, link your products, and start selling.
What can you test to increase your sales on Pinterest?