Electronic mail advertising recommendation

One question: do you know someone who doesn't have an email?

Very unlikely, right?

After all, getting an email address is mandatory for all sorts of things – from opening a bank account to signing up on social media platforms to booking flights online.

And that's not it!

Almost 3.93 billion users have email addresses that the customers you are targeting or trying to keep already have active email addresses.

What makes it even better is that Most people don't mind signing up for a product / service demo or a lead magnet in exchange for their email addresses.

In short, you get a direct line to your lead where you can take advantage of your offers and increase your chances of a sale.

Let's look at some email stats while we're at it:

Almost 99% of consumers check their email on a daily basis.
73% of millennials prefer to receive business communications via email.
Approximately 80% of business people believe that email marketing can be incredibly useful for increasing customer loyalty.

Additionally, experts found that email marketing is 40 times better than running social media PPC to increase customers, and gives you an average ROI of $ 38 for every $ 1 spent.

So why not Incorporate the brilliance of email into your marketing strategy to achieve your business goals?

This brings us to our next question: Why do most campaigns fail despite such fantastic results?

Well, Landing in people's email inboxes isn't that easy as one would assume. Another obstacle is making sure your email is read.

Right where email marketing advice comes in.

With the expertise and experience of a consultant, you can reach large parts of potential customers faster and with little effort.

Additionally, email marketing can help you make some big profits, whether it's your marketing goals or commercial goals.

In this guide, our team at Neil Patel Digital will help you hire an email marketing consultant and get the benefits for your business.

4 Ways An Email Marketing Advisor Can Help Your Business Grow

If you Google the term "email marketing advisor" you are likely in one of the following situations:

You tried going through several blog posts and YouTube videos teaching you how to run good email campaigns, but it still didn't work.
You've been unsuccessful with email marketing gurus or email marketing agencies even though you spent a bombshell on your campaigns.
Fed up of sending bad emails, you're even considering asking Sundar Pichai how to tie your money to your results.

The fact that you want to hire an email marketing advisor means you want one thing – business growth.

If you don't already have a consultant, there's a good chance you're not getting as much out of marketing as you possibly could.

At the same time we have to point it out Email marketing doesn't have a cookie-cutter approach.

The consultant you choose should be able to come up with a solution after considering your company's unique challenges as well as other factors such as your business goals and budget.

Here are a few ways an email marketing advisor can help formulate an authentic and successful marketing strategy:

Make email marketing easier for you

Email marketing is simple – but only on the surface.

Even after writing emails almost every day, putting together an effective email marketing campaign can be difficult.

You can of course write an email and send it to your subscribers. But whether or not you get results is a different story.

Writing a marketing email is fundamentally different from writing a typical business or personal email. It takes a lot of thought and effort – something an email marketing consultant can help with.

These advisors Understand the nuances of putting together a good email. And when you consider that this requires a lot of know-how and skill, it is a task that is better left to experts.

Could you find out for yourself? Probably.

But do you have the time to learn a complex new skill, such as writing effective marketing emails? Probably not.

A consultant is a perfect shortcut to the whole marketing process that will get you faster and better results.

No wasted time or money

Unless you have a strong background in email marketing, most of your time – or the person you take responsibility for running your email marketing for – is spent learning, tweaking, and figuring out things.

So not only do you lose time, but you also lose a sufficient amount of money since email marketing is an expensive proposition.

You may think that having a consultant is an additional expense. In reality, however, it is more of an investment that can increase sales and increase your business – even that without having to invest money in the learning curve.

Add a personalized touch to email campaigns

A personalized email campaign can help you connect effectively with your audience. An email marketer and strategist creates a campaign that is customized based on the characteristics of the recipient.

Why is personalization important?

Consultants segment your subscriber list based on factors such as age, location, gender, buyer interests, buying habits, etc. These insights can then be used to create emails that appeal to recipients, which in turn leads to better results.

This is also one of the main reasons you should hire an experienced email consultant who knows how to create email campaigns for a wide variety of audiences.

Maintain email list

One of the greatest benefits of email marketing is that you can stay connected with prospects while generating new revenue.

However, the entire purpose is nullified when you have a tiny email list.

An email marketing advisor can provide information and calls-to-action to your email subscribers Subtle pushing people to the next logical action. This could include downloading information, subscribing to newsletters, or purchasing.

In addition, the consultant knows the art of effectively creating triggered messages for specific purposes, e.g. B. exiting the shopping cart, welcome messages, repeat purchases and transactional e-mails.

Get started with an email marketing advisor

Any email marketing campaign requires a thorough strategy that will attract the right audience and produce results.

In general, it starts with defining your target audience and creating an email list. However, working with an email marketing advisor takes the strain off you a lot.

Below is a step-by-step guide to help you get started with a consultant to improve the effectiveness of your email campaigns:

Hiring the right email marketing expert

Before you start planning your strategy and implementing plans, you need to have the right person to manage your campaign.

You can determine the suitability of a potential advisor by asking them the following questions:

Is the email marketing advisor able to develop underlying strategies for their marketing campaign?
Can you create and manage multiple successful email campaigns?
How do you go about designing and creating promotional emails?
Do you have the necessary creative and technical skills?
Are you happy with email marketing analytics to check email campaigns?
How familiar are you with email marketing tools, as well as SEO and SMM best practices for optimization?

The list is long but necessary to determine the correct fit. You can either hire freelancers on platforms like Upwork or Reddit, or go for seasoned consultants, who usually ask prospects to fill out an inquiry form.

Hold discovery sessions

You should have frequent meetings with your chosen advisor to ensure that the two of you are on the same page about your business goals and budget.

Take that as a an opportunity to discuss your expectations for these campaignshow you expect them to work and any other consideration you may have.

At the same time, this makes the email marketing advisor aware of your goals. When discussing strategies, always be vocal about your vision and the type of money that you are comfortable with spending.

Review the campaign strategy

In this phase, the consultant will use his expertise and knowledge to create a framework for the marketing campaign.

You can do a detailed review of the entire plan before giving your approval. If you want to make any changes, notify the advisor.

This should include the type and number of emails to be sent, the tools to use, the implementation of email segmentation, personalization and automation, and so on.

Give the final go-ahead

Once you've started an email marketing campaign, you can't expect the outcome to be immediate and positive.

Like any other process There is a learning curve.

In the first few weeks, you and your advisor will get an idea of what type of emails and CTAs your target audience is most responsive to, which subscribers actually open your emails and which don't.

The knowledge gained can be implemented in future campaigns, increasing the overall effort and achieving better results.

Keep track of campaign performance

The email marketing advisor collects, analyzes and provides you with useful insights into the campaign that has been started.

Depending on the results, they will Use their skills and knowledge to suggest improvements to write better emails and make other adjustments.

You can also adjust your budget as needed. After all, the main goal is to achieve the given goals – be it more leads, more click-throughs, or more sales.

Remember, even if your email campaign is performing better, you should continue to monitor the whole process and make adjustments as necessary.

Measuring the ROI of Email Marketing Consulting Services

You can make money with email in one of two ways: product sales and lead conversion.

This is true regardless of your industry and is indeed used by companies to grow their business and generate higher revenue.

Before we discuss the two concepts in more detail, you should understand the crucial Key Performance Indicators (KPIs) that play a role in the fascinating world of email marketing.

Here are some of them:

The number of emails delivered
The number of opened emails
Click rate
Click here to open the rate
Unsubscribe rate
Jump rate – hard jump (permanent) and soft jump (temporary)
Spam complaints
Social shares
Forward

Product sales

The Selling a product or service is the obvious end goal for every business owner.

A consultant should be able to get your subscriber to buy something from your website after reading your email. And while this sounds simple, it can be surprisingly complex.

The expert has to work on all of the basics of good email, such as: B. a convincing text, an eye-catching subject line and suitable graphics.

These emails should guide recipients through the four stages of the buying process – awareness, consideration, decision, and enjoyment.

Lead conversion

As the name suggests, this is about converting the lead into a paying customer.

For those of you who don't know, the customer journey can be quite lengthy, requiring you to contact a person multiple times before they eventually make a purchase.

In this case, your advisor must Work on creating compelling emails that provoke the recipient dare the last jump.

When this happens, your list of subscribers will receive a series of emails based on the sales process with the option of your lead being converted into a paying customer in the end.

5 point checklist for finding the right Facebook ad consultant

Below we've compiled a list of five things to check out when finding the right email marketing advisor to help drive business growth:

Know your goals

After you've gone through the dozen of steps it takes to start a successful email campaign, you need to make sure that the outcome is in line with your original business goal.

To do this, one must first know what that specific goal is.

Your goals can help you choose the goals of your advertising campaign, the types of ads you want to run, and how you can create key performance indicators (KPIs) to make sure you achieve those goals.

With this in mind, your next step should be to find an advisor who can help you achieve your goals. Although there are many freelancers in the market, their greater expertise and knowledge usually makes it better to use the services of high quality consultants.

Expertise in creating great emails

The main job of an email marketing advisor is help you generate more sales or generate leads by email.

In other words, they should be familiar with email best practices to get their jobs done. Additionally, the consultant should be able to develop effective and executable email marketing strategies that will deliver results and add more value to your campaign.

A successful marketing process

Different email marketing consultants have unique processes when it comes to delivering results.

Just like your campaign needs to be exclusive, Every consultant has an innovative thought process and style also.

Hence, it is important to make sure the counselor's process is aligned with yours to avoid conflict.

Relevant credentials experience for claims

Email marketing is anything but a narrow concept.

It is for this very reason that we recommend using the services of high-quality consultants, who usually consist of a team of specialists. This will give you in-depth knowledge to tie all aspects of the email marketing process together as a whole.

This includes copywriting skills, technical skills, email and web analytics, and knowledge of email marketing tools.

An excellent portfolio and testimonials

Always look for a consultant who has demonstrated hands-on experience and worked with a wide variety of clients.

A diverse clientele would provide a better understanding of how effective emails can be sent to recipients with different ideologies, thought processes, and beliefs.

In addition to the portfolio, customer references are equally important. Before signing the contract, read the customer reviews to get an idea of the email marketing consultant's professionalism and work ethic.

Wrap up

If you want to get email marketing right but you don't have the necessary in-house resources, advice may be your best bet.

By engaging the services of an email marketing advisor, you will receive expert assistance throughout your marketing strategy and will be able to produce real results that will actually benefit your brand.

At Neil Patel Digital, we have years of expertise and knowledge of the best email marketing practices, and we offer additional programs such as SEO and content creation to optimize the entire campaign to maximize results. You can contact us here.