The brand new John Lewis advert displays the brand new regular
Lockdown Living is fully effective in the latest John Lewis ad, as parents and students work from home while kids wreak (charming) havoc
In the new John Lewis ad, based on the classic soundtrack from The Muppets, furniture seems to be rearranged around the house as adults and teenagers are distracted by zoom calls and schoolwork.
The spot's release seems eerily timed to reflect the stricter return to home life in the UK after Prime Minister Boris Johnson's cries for "back to the office" were quickly reversed last week after the spike in Covid-19 across the country. The only aspect that doesn't quite match our current circumstances is the constant presence of annoying kids who should surely be in school by now. Parents, insert anxious emoji here.
John Lewis follows Ikea, who recently launched a campaign addressing the importance of a good night's sleep, emphasizing the importance of a comfortable home environment during the troubled times we find ourselves in. This is a logical direction for the brand as we reevaluate all of our attitudes as we adapt to the ongoing homework.
With its humorous soundtrack and the cheerful creativity of the children, the ad underscores the joy stemming from the chaos of this year of dramatic change and remains firmly on the mark for John Lewis.
Credits:
Agency: adam & eveDDB
CCO: Richard Brim
Creative Directors: Matt Gay, Feargal Ballance
Production company: Stink
Director: tractor
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