Olimpia Zagnoli offers Dior's new assortment an summary contact
The fashion house commissioned the Milan-based artist to bring her fall collection to life with an illustrated campaign inspired by experiments in her old sketchbooks
The new autumn 2020 collection from Dior has been playfully reinterpreted as a living illustration by the Italian artist and illustrator Olimpia Zagnoli. The graphics were created digitally but have the casual, hand-made feel of traditional painting, with thick brush strokes and figures depicted in exaggerated proportions.
“After talking to Maria Grazia Chiuri (Dior's creative director) about the inspiration for the collection, I thought that a flowing, almost wet approach to the canvas would give the clothes and models more air and freedom,” says Zagnoli. "I went back to my sketchbooks and some work I had done with Japanese brushes and large markers and tried to digitally reproduce the same feeling."
Top picture and here: Fall 2020 campaign illustrations by Olimpia Zagnoli for Dior
The vast majority of fashion marketing relies on seducing people with detailed, lifelike images. However, the fashion world has taken rather suggestive approaches throughout the pandemic, including campaign images and magazine covers that cleverly use illustration and conceptual photography.
“I think illustration works really well in times like these. It doesn't require makeup or a wind machine and it stimulates the imagination. You may not see exactly the item of clothing you find in a boutique, but you can feel it, ”adds Zagnoli. "It's almost as if you can breathe the idea behind it, the atmosphere."
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