The 6 Finest Ecommerce Advertising and marketing Corporations of 2020

E-commerce continues to grow.

According to Statista, global e-commerce sales will grow from 4.2 trillion in 2020 to 6.5 trillion in 2023. The global pandemic and the growth of remote working continue to fuel e-commerce growth. This is a great opportunity for ecommerce businesses prepared for this change.

Your ecommerce business needs help.

The enormous growth of e-commerce means competition. As a result, e-commerce companies struggle to attract customers to their business. Choosing the right marketing company can mean the difference between failure and success.

Here is a list of the best ecommerce marketing companies.

1. NP Digital – Best for maximizing ROI

NP Digital is my e-commerce marketing company. I have built several successful companies including KISSmetrics, Crazy Egg, Hello Bar and several other agencies. I've helped big companies like Amazon, NBC, GM, HP, and Viacom grow their sales. I've built e-commerce companies of all sizes – from startups to established Fortune 500 brands.

One thing that sets NP Digital apart from other agencies is our focus.

Any improvement we make must generate revenue in some way. Whenever we optimize images, rewrite copies, or redesign graphics, it must generate revenue. Our focus on sales is changing the way we approach problems. it forces us to analyze the profitability of every decision. Generally, when it doesn't work financially, we try to avoid it.

NP Digital Client list includes:

  • Facebook
  • Viacom
  • Google
  • GM
  • Ebay
  • NBC
  • Thomson Reuters Foundation
  • TechCrunch
  • Cheezburger
  • American greetings

2. Growth – best for strategic planning

Upgrow is an e-commerce marketing agency based in San Francisco.

They follow a specific ecommerce marketing process that focuses on brand recognition, building a strategic plan, tracking and reporting, and ongoing optimization. They are one of the few ecommerce agencies that offer full A to Z coverage and optimization. You can design, build, optimize, and promote your ecommerce business.

The growth is data and process driven. As a result, the average customer has a 259 percent ROI.

Think of your agency as an experienced generalist. They work with ecommerce customers easily, regardless of their industry, whether they sell $ 1 pens or $ 5,000 vacation packages.

They have approximately 33 customers, manage 6.1 million customer budgets, and have generated more than 125,000 conversions for their customers.

Upgrow's customer list includes:

  • Talk desk
  • memSQL
  • Nurx
  • Impact Fund
  • Cloud logistics
  • Platform9
  • Miss Jones Baking Co.
  • poetry
  • Stessa
  • Juris.co
  • Recognizable magazine

3. Inflow – Best for ecommerce specialists

Inflow is an award-winning ecommerce agency based in Denver.

While other agencies offer A to Z support for design, optimization and advertising, Inflow focuses exclusively on the marketing and advertising side. They offer SEO, PPC, Paid Social and CRO services. If you're looking for an agency that can help you with marketing and promotional support but can do the design and creative services themselves, Inflow might be a good choice.

Here's one thing that sets Inflow apart.

Inflow does not have an account manager. Customers work directly with industry veterans on their campaigns. These experts have extensive experience in their chosen field, be it search engine optimization, paid advertising or conversion optimization.

They prioritize search engine optimization, conversion optimization, and pay-per-click management in that order. This is an important detail to consider when choosing one duct over another.

Inflow's customer list includes:

  • Amazon
  • Overstock
  • Moving.com
  • Vince
  • Mountain house
  • Gaia
  • Colorado State University
  • Aviation equipment
  • Tilebar

4. Single Grain – Best for a custom marketing plan

In 2014, entrepreneur and marketing guru Eric Siu bought a failing SEO agency – Single Grain – for $ 2. With his marketing skills and growth mentality, Eric rebuilt Single Grain and made it the digital marketing powerhouse it is today.

Single grain focuses on rapid growth.

When it comes to ecommerce marketing, many ecommerce marketing companies rely on an assembly line approach. They use the same strategies and tactics that they used with other clients. You repeat the same process until it becomes overused.

Single Grain creates a unique digital marketing campaign for each of its customers. They analyze the circumstances of their customers and create individual strategies on a case-by-case basis. That sounds obvious, but it's also the strategy that enables Single Grain to grow its customer business so quickly.

Single Grain's customer list includes:

  • Cafepress
  • Fujitsu
  • Kitchen Help
  • Any house
  • Nordstrom Rack
  • Airbnb
  • Alexa
  • Amazon
  • About
  • TurboTax

5.1Digital – Best for Bigcommerce Customization

1Digital is a full-service agency that focuses exclusively on e-commerce optimization and marketing.

While other agencies focus on a specific e-commerce platform, 1Digital works with a variety of mainstream platforms including Shopify, Magento, Volusion, Woo Commerce, and others. They are known for their work with BigCommerce and Shopify.

Her focus on ecommerce includes design and development, SEO, and CRO. You are not that heavily invested in paid advertising. So if you are looking for an agency with significant advertising expertise, this is what you should consider.

1Digital's customer list includes:

  • MiR tactical
  • Oakwood Veneer Company
  • VitaRx
  • Everything for offices
  • Mac me an offer
  • Maca
  • Children N cribs
  • Atlantic cigar
  • Genius e-commerce

6. Avex – Best for Shopify Plus

Avex is a creative e-commerce agency based in New York City. Your agency focuses exclusively on e-commerce. You design, build and optimize e-commerce websites for beauty, luxury, lifestyle and fashion companies. As a Shopify Plus partner, they mainly focus on optimizing and marketing Shopify websites.

As an agency, you concentrate heavily on the creative and design side of marketing. They offer their customers additional support in the form of conversion rate optimization, usability tests, split tests, marketing and advice.

It's a small team of more than 20 people focused on serving a specific group of customers in specific niches. This goes well with clients who also specialize – fashion, luxury, or beauty companies are an obvious fit. They may also work well for ecommerce businesses with a wide range of products, provided they are familiar with the specialization Avex offers.

The Avex customer list includes:

  • O & # 39; Neill
  • Simmons bedding
  • Wolf & Shepherd
  • Hugo Boss
  • Kith
  • Marchesa
  • TomboyX
  • House
  • Starter
  • Pony sneakers
  • packer
  • Coffee for less

4 Characteristics That Make a Great Ecommerce Marketing Company

Ecommerce businesses are facing more competition than ever before. Large ecommerce marketing companies have the following characteristics.

1. In-depth knowledge of your company

E-commerce companies are not created equal. Every industry has its own expectations. It's a culture of its own, unique jargon, and unique problems. Your agency should have in-depth knowledge of your customers, your company and the entire industry.

If your ecommerce business is health and wellness or fashion, you want to work with an agency that has extensive experience in the field. The more technical or specialized your industry, the more important it is to have subject matter experts who understand your customers, your company and the industry well.

This is important because this knowledge gives your agency the expertise it needs to effectively promote your business. You have a clear idea of ​​which images are best for your business, what words to use, and what promotions your customers are responding to.

2. Obsessive customer orientation

Your ecommerce customers are a priority. Your agency should focus on helping you take care of your clients. You should work on getting to know your customers as well as you do. This isn't just an understanding of the things your customers want and need. It's an understanding of how you work with your customers.

Zappos focuses on customer service. Apple focuses on quality. Walmart focuses on low prices. A great agency understands your business and your focus so they can create offers, content or ads that appeal to your audience.

This is important because it allows you to create marketing that you know will work. When you understand your clients and your company, your agency will have the knowledge they need to get the results they want. This is also helpful as it allows you to manage finances on your side.

If your agency understands your breakeven costs and knows what your margins are, they will avoid creating ads with offers they rate negatively. For example, if margins are tight, discounts should not be given. Instead of creating discounts in the front end to attract customers, your agency can give low price guarantees and warranties to attract customers.

3. Sales and sales-oriented

Your agency should focus on generating leads, sales, and revenue. Everything your agency does should be geared towards completing the sale and enticing customers to buy. If your agency wants to focus on brand building without a long-term plan for generating revenue, they probably don't go well together.

Your agency should help you find ways to reduce costs, particularly due to shipping or returns. You should aim to consistently reduce advertising costs while increasing the return on your advertising spend. That sounds like pretty obvious advice, but you'd be surprised how many agencies ignore this.

4. Your agency should understand your metrics and KPIs

There are many ecommerce metrics you can track, but tracking them all is probably not a good idea. A better idea would be to identify the key metrics you need to maintain and grow your business and then build on the metrics you need as needed.

Your agency should pay attention to the following:

  • Website Traffic Rates: You want to identify several details with your traffic: the sources of traffic that are making you money, the sources that are costing you, and the sources that are driving higher conversion rates over time. When you have a steady supply of good traffic from interested customers, you have the demand that you need to sell more products. If your agency's CRO logs are consistent, you should be able to grow sales as you increase your traffic.
  • Sales conversion rates: You are probably already familiar with it, but for those who don't, your conversion rate is revenue divided by users times 100 percent. The average e-commerce conversion rate in the US is 2 to 4.9 percent. With consistent testing, your agency should be able to increase your conversion rates year over year. Your agency should also track micro and macro conversion rates.
  • Average order values: This keeps track of the dollar amount your customers spend on each order on your website. Your agency should be able to provide you with specific steps that can help you increase your average order values ​​(and customer lifetime values) over time.
  • Email registration fees: According to Campaign Monitor, email generates a $ 42 ROI for every $ 1 spent. When you build an email list, you are less reliant on paid media to grow. Your agency should be able to help you build your email list. The more you rely on earned media (i.e., email), the more stable your cash flow and earnings will be.
  • Refund and Return Rates: A good agency will help you find the hidden problems behind your refunds and returns. You should be able to use non-traditional sources like online reviews and research from competitors, as well as traditional sources like customer feedback, to lower your refund and return rates.
  • Churn rate in e-commerce: Churn measures customer attrition; This is a problem for e-commerce. How do you measure churn rates if your customer never cancels? Your agency should be able to use metrics like repeat purchase rate or time between orders to calculate your churn rate and provide you with a plan to reduce churn in the future.

The ecommerce marketing company you choose should have these characteristics. They should be able to provide you with the information you need to grow your business.

What to Expect from a Great Ecommerce Marketing Company

Before hiring an agency, make sure you are prepared for their help. You should expect your budget to reflect the kind of attention, value, and support you will receive. Big budgets = lots of attention and support.

  1. A clear track record: Your agency should be able to provide you with samples, testimonials, case studies, and evaluations showing their performance. If you found your agency through marketing, this is a good indication that they know how to market your business. If you are introduced through partnerships or referrals, the same concept applies.
  2. Clarity about your expertise: Your agency should be able to openly explain their strengths and weaknesses without talking weasel words, general validities, or weird marketing. They should be able to provide you with clear samples showing that they have the expertise and experience needed to sell your products well.
  3. A clear timeline: Your agency should be able to provide you with a clear timeline showing how you are approaching their campaign, how long it will all take to implement, and when they expect you to see initial results.
  4. Questions about your capacity: Your agency may have questions about who is doing what – what tasks are being done by the agency, and what tasks are being done internally (by you). Set clear boundaries and expectations in advance so that you don't cause confusion during your marketing campaigns.
  5. A list of their credentials: Is your agency a Google Premier Partner or a Facebook Pro Partner? Are you HubSpot certified? They want a list of the credentials they have. This will test their experience and expertise in several areas.
  6. Your processes, policies and procedures: You want to see how your agency would like to approach your campaign or project. You should be able to break down their approach to marketing your business, their approach to your campaign, and their internal pros and cons for your business.
  7. Communication guidelines: When and how will the team communicate with you (e.g. Slack, Skype, Trello or email, etc.)? Who is your contact person? Can you call your contact person at any time if you need help or is there a specific time available? Is support included (should be).

Your agency should give you details on each of these points. If you have additional questions or concerns, please contact your agency.

Conclusion

E-commerce sales will continue to grow. This growth means more competition for e-commerce companies. These days, e-commerce companies are struggling to get customers. Your ecommerce business needs help.

Choosing the right ecommerce marketing company can mean the difference between failure and success. Choose the right company and your growth will skyrocket. Pick the wrong company and your company will take a big step back.

Use this list to help you identify the pros and cons of the ecommerce business you are hiring. If you invest with the right company, your business will grow faster than expected.

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