A Full Information to AI Digital Assistants for Entrepreneurs

Unless you are ready to enlist AI Digital Assistants as a marketer, you will find it difficult to compete with everyone else.

As you drown in the tsunami of daily, weekly, and monthly tasks, your competition is swimming laps around you.

What if you could:

Spend more time in your genius zone.
Stop feeling overwhelmed by your workload.
Increase your productivity by 80%.
Create a personalized experience for your audience.
Increase your ROI with just a few clicks of the mouse.

Just like Alexa brings you the best jams on demand and Siri helps you find the nearest Starbucks. AI digital assistants can help you become a better marketer.

This guide explains the benefits of AI digital assistants and the tools you can use to put your marketing duties on autopilot.

But in order to do that, we must first look at what AI personal assistants really are.

What are AI digital assistants?

You have likely come into contact with Siri and Alexa, two of the most famous personal AI assistants in the world.

Perhaps you've tried a few more on your laptop, smartphone, or wearables without realizing it.

AI Digital Assistants are software programs that allow you to perform and automate tasks with a tap, a click, or a voice command.

How do these programs understand and do such complex tasks?

By using artificial intelligence such as speech recognition and natural language processing (NLP) to understand requirements and machine learning to collect data, identify patterns, and “learn” user preferences.

With the right digital assistant in your back pocket, you have a secret marketing weapon tailored to your brand's needs. You will be making better marketing decisions for your audience in seconds.

How AI digital assistants shape the future of work

Remember when millennials disrupted the way we work remotely and telework?

Artificial intelligence does the same.

The Salesforce State of Marketing report found that marketers' adoption of AI was up a whopping 186% from 2018, with 84% using AI technology.

And late adopters? You are left behind.

"But what about our jobs ?!" you cry

"Won't AI make us obsolete?" you are thinking

I'm here to tell you the truth – no.

A report published by ManpowerGroup found that 87% of employers expect to increase or maintain their workforce due to AI automation.

What does it all mean?

Robots create MORE jobs, and AI Digital Assistants are not here to replace you.

When you no longer have to spend time finding relevant content to share with your audience or scrolling through tons of Instagram profiles to find the "perfect" influencer for your next campaign, that's what you can focus on what you do best:

Create, implement and optimize your marketing strategy.

You will also have mountains of data to support your decisions, resulting in better results, higher ROI and more sales.

The Benefits of Using AI Digital Assistants in Marketing

With 75% of marketers planning to implement AI in their business in the next three years, the big question is:

Why is?

Why should you care about using AI in your job as a marketer?

Here are just a few of the benefits you can get with an AI digital assistant:

Increase your productivity

What do you hate most about your job?

Is it those boring, repetitive tasks?

Or the hours that were spent bending over data to make sense of it?

Delegate your most soul-consuming and eye-catching tasks to your personal AI assistant and take your time.

The best part? No complaints, recruitment or training required.

Because your repetitive tasks are no longer on your calendar, you have more time to focus on the bigger picture and use your creativity.

Automate your workflow and your growth with a digital assistant

The secret sauce to growing and running a successful business is automation.

Almost 80% of executives agree that automation can save you 360 hours a year.

The more you can automate your business, the more you can focus on moving the needle forward.

Same goes for marketers.

When you can automate much of your workflow, you can return your attention to fine-tuning your marketing strategy and getting the results you want.

AI digital assistants help you stay in your genius zone and strengthen the autopilot.

Personalize your AI marketing strategy

How vague is the targeting for your marketing campaigns?

It looks like this

Women
Age 25-35
Who likes exercise

You're not alone.

60% of content marketers struggle with personalization.

The good news? A digital AI assistant can get you off the battle bus.

Artificial intelligence removes the lint and helps you target individuals rather than generic groups.

Don't stop at "exercise" for your brand of yoga mats. Drill down on women 25-35 years old who prefer Pilates to CrossFit.

By personalizing your marketing strategy, you can leverage the 79% of consumers who are more likely to engage in brand promotions if they are tailored to their past interactions.

Create better content faster, faster

Content creation is incredible for attracting new leads and building trust with your audience.

But it is also time-consuming and resource-intensive.

With the right digital assistant for AI, you can accelerate, scale, and optimize your content marketing workflow. 47% of marketers say this is their biggest challenge.

Using AI to create content is not a new idea. Some of the biggest brands in the world are already using it as part of their content marketing strategy:

The Washington Post uses Heliograf (an internal reporting AI) to write social media posts and basic messages.
Forbes uses AI to create content alongside people.

Boost your SEO in less time

Do you spend hours creating content and getting no traffic while searching?

AI digital assistants can spot where you're wrong and optimize your SEO strategy.

With just a few clicks, you can see what content to create for your niche and what keywords the top websites are using to get to Google's homepage.

AI can also optimize your existing blog posts and improve your search rankings. You will receive suggestions on how to improve your content and which keywords can be added to the ranking for queries.

T.The Best AI Digital Assistant Tools for Marketers

Do you want 59% better closing prices? What about a 58% increase in sales? Or 54% more traffic and engagement?

Use these AI digital assistants to automate your marketing workflow.

Email Marketing:

Automation: Emails won't open? Automizy enables you to test and optimize your email subject lines and improve your open rate by 34%.
Retention Science Cortex: Cortex uses machine learning to continuously optimize its automation and get better results. Over time, the tool refines your subject lines, determines the best time to send emails, and uses engagement data to create better email campaigns.
customer.io: Send targeted emails, push notifications, and SMS to your target audience based on how they interact with your company. The tool can lower your churn rate, build closer relationships, and generate more sales.
Drift: Drift is an email marketing tool that automates your inbox and sends targeted messages to specific users. It's the ultimate personal assistant for managing your marketing and sales receipt.

Advertising campaigns:

Pathmatics:: Curious why your competitor's ad campaigns are outperforming yours? Pathmatics is a marketing intelligence platform that analyzes how brands advertise online.
Pattern89:: Pattern89 is an AI marketing tool that can help you improve almost every aspect of your ads. You'll get personalized recommendations on how to customize your ad spend and actionable insights into the types of ads to use, including placement, format, and image attributes like orientation or number of faces.
Phrase:: Stop making boring copies for Facebook and Instagram ad campaigns. Phrasee specializes in generating marketing copy languages by pulling data from your online posts. Add your design and Phrasee will test its effectiveness before you spend a dime.

Personalization:

Emarsys:: Emarsys is an AI omnichannel platform with which you can personalize your B2C marketing across the board. With the help of artificial intelligence, it learns customer behavior, predict their next step, segment users and automatically select them with the help of artificial intelligence content.
Uberflip:: Uberflip is an advanced content personalization platform. The AI determines what content your audience is craving, optimizes your campaigns and improves your conversion rate. Shellman used Uberflip to increase their win rate by 40% by delivering one-on-one content experiences.

Social media:

HubSpot:: HubSpot's robust CRM is where you'll find social media software powered by AI that will automatically post based on the link's metadata.
Meet Cortex:: Meet Cortex creates social media content that your audience wants. Analyzing your data and competitors provides insights into taste preferences, the best time to post, and shows you how to stay one step ahead of the competition.
NetBase:: NetBase uses machine learning to take social listening to the next level. The tool offers real-time insights into reactions and feelings towards your brand. You'll also get access to audience behavior insights, drivers, influencers, and location-specific analytics.
Lately: Turns your blog url into dozens of social media posts of varying character lengths.
Zoomph:: Zoomph measures audience behavior and ROI on social media platforms. Use this option to automatically keep up with the latest trends to drive engagement and increase brand awareness.

Create content::

Acrolinx:: Acrolinx is a software platform that can "read" your content. It tracks how you communicate, aligns your content with your guidelines, and analyzes performance to improve your content.
AI writer:: AI-Writer can create an entire SEO-friendly blog post with just one headline. Text output, while not perfect, can save a lot of time.
Atomic range:: Cannot find the right words to put an ad? Atomic Reach is your new best friend. It analyzes your content and takes the guesswork out of rewriting it in the style your audience prefers.

Content ideas::

Curates: Every successful marketer knows that adding value to your audience is critical. One of the easiest ways to do this is by curating content. Curate uses AI to save time by finding the most useful and relevant content in each niche.
Stackla: User Generated Content (UGC) is strong social evidence. Stackla helps you discover, manage, and present UGC content that your audience is creating (and engaging with) so you can build trust.
Unmetric: Unmetric analyzes your content and competitors to discover new ideas and opportunities. Find out what works and what doesn't, then create a content strategy based on data.

SEO:

Text Optimizer: Text Optimizer is a content marketer's holy grail. Using AI, web pages and texts are analyzed to determine how well they are optimized for a particular keyword. The result? You can quickly identify the keywords used on pages that rank in search or analyze your published blog posts to find additional keywords.
MarketMuse: MarketMuse streamlines content creation for every niche. The AI will let you know about search terms that you didn't (but should) use so that you can fill in your content gaps. It's so effective that some users experience a 30% increase in leads on organic search.
WordLift: WordLift is an AI-based SEO tool for WordPress. It automates internal links, helps search engines understand your pages, and keeps visitors on your website longer with relevant content recommendations.

Homepage:

Personyze:: Are you still using standard landing pages for your campaigns? If so, leave money on the table. Personyze uses AI to collect data on visitor demographics and past behavior and create a unique landing page that increases conversion rates.

Conclusion

AI Digital Assistants are not here to replace you.

Instead, these tools are the perfect companion to get rid of a heavy load of work so you can focus on strategy, use your creativity, and innovate.

Automating your workflow instantly will make you more productive, and AI will help you predict the buyer's journey far more accurately.

You can analyze bulk data sets in seconds. Dive deep into insights, personalize marketing campaigns, and take the user experience to a whole new level.

In short, AI Digital Assistants are a landmark for marketers looking to use technology to outsmart, outlast, and outperform their competition.

Do you use AI digital assistants to streamline your marketing workflow?