How to decide on the fitting Amazon Advertising and marketing Company
Choosing the right Amazon marketing agency can mean the difference between a thriving Amazon seller or a flop seller.
Do you know why i say that
A pool of more than 2.5 million sellers is fighting for the attention of Amazon customers. Of that, only 10% have annual sales of more than $ 100,000.
Few sellers make good income on the platform.
As a seller, do you have problems attracting buyers to Amazon? Do you want to increase the reach of your business and generate more sales?
By partnering with a top Amazon marketing agency, you can improve your business visibility, reach more buyers, and increase sales.
Below are my recommended steps for choosing a top Amazon marketing company to grow your business on the platform.
Know your goals and desired results
A marketing agency will not reinvent your shop on Amazon.
They will work with you to achieve your goals and get your business results.
If you, the store owner, don't define what those goals and results are, how can a marketing agency work magic and make you an overnight success on Amazon?
That's not how it works.
Let's examine some scenarios in which you should hire an Amazon marketing agency to get you started.
Example 1: Rank your products higher in the Amazon search
I mentioned earlier that Amazon has over 2.5 million sellers.
However, that doesn't match the number of products vying for the attention of your potential customers and credit cards on the ecommerce website.
According to Retail Touchpoints, more than 353 million different products are offered for sale on Amazon.
With so many stores and products, your business basically only exists if it ranks well in a search on Amazon.
Let's say you sell belly button rings and someone searches for them on Amazon:
This search term alone produced over 96 different products on Amazon's first search results page, which included around 12 stores.
What if your business isn't one of them?
Your goal should be to improve Amazon SEO.
The higher your ranking, the more visibility you have with Amazon customers. And more visibility means more sales.
As you can see in the screenshot above, the best way to do this is to make sure your business and product descriptions are optimized with relevant keywords.
Is that why you are looking for an Amazon marketing agency?
Consider one with a battle-hardened SEO-driven content marketing program, as both store and product descriptions are forms of targeted content creation.
Example 2: Promote your Amazon products on Amazon
Let's keep using our belly button ring example.
This time, let's assume you have optimized your shop and product descriptions and complied with all of Amazon's SEO requirements.
Even so, it is possible that other sellers with similar products rank higher than you on Amazon. You can expect this as Amazon has several ranking factors.
For example, look at the first product listed for the belly button ring you were looking for earlier:
This product was promoted to number one on the Amazon search results page. The store spent money getting its ad to the top of the list. Well worth playing.
That is why there is a "sponsored" label.
This scenario shows that you can promote your products on Amazon in order to reach targeted buyers based on various criteria such as search terms, locations, age groups, etc.
If this is your goal, the result will be to skip the line and reach out to potential buyers on Amazon.
Amazon has an entire advertising network that you can access right now. Like any advertising network, if you want to make a decent profit, it takes a lot of setup and attention.
An Amazon Marketing Agency is ideal for this type of job. You already have your business and your products. They just want an experienced team to run your ads for you.
Will an agency increase your total costs instead of running the ads themselves? Yes. But the ads will also do a lot better. The agency will pay for itself easily.
If you have either of these two goals, I highly recommend working with an Amazon marketing agency.
Which properties should you pay attention to when choosing?
6 Traits That Make a Great Amazon Marketing Agency
Below are six characteristics that you will find in extraordinary Amazon marketing agencies.
1. Proven knowledge of the Amazon marketplace
Marketing your business and products on Amazon has its best practices.
It also has its advantages and disadvantages.
To determine if an Amazon marketing agency knows and is putting them into practice, check to see if they have a hands-on understanding of how the Amazon marketplace works.
Exceptional Amazon agencies share these best practices in the form of guides and training resources that show you how to get more sales on Amazon:
2. A team of experts
Marketing alone is not enough to turn your Amazon shop into a thriving business.
Other important things like properly setting up the store, optimizing the product listing, branding motives, PPC management, and others need to be considered.
And none of that can be achieved with a one-person team.
A characteristic of large marketing agencies on Amazon is therefore that they work with a diverse team of experts.
3. A process for implementing your core service
In the agency world, a battle-tested process makes all the difference. This is the only way to achieve reliable results with new customers.
Without a solid process, working with an agency is like rolling the dice. Sometimes it works, sometimes … it doesn't.
Successful agencies tailor processes to suit your unique needs, but should have a solid core with a proven track record.
For my team at Neil Patel Digital, we developed a comprehensive program that Amazon sellers can use to drive traffic to their stores and product pages.
4. An impressive customer portfolio
Before choosing an agency, it is important to check who they have worked with in the past.
You can find this in the portfolio of your customers.
This is also an important feature to look out for as it will give you an idea of the type of companies the agency typically works with.
Large Amazon marketing agencies go one step further and have an impressive portfolio of customers.
5. Great corporate culture
When choosing an agency, most people leave out the corporate culture of an agency they want to work with.
You shouldn't!
Working with an Amazon marketing agency is usually a long-term partnership. If your beliefs mismatch, chances are that you will run into problems in the future.
To avoid this, choose an agency with a great corporate culture with values similar to your own.
6. Customer references
Before choosing an Amazon marketing agency, take a moment to look for testimonials they have received from past and current customers.
This gives you an idea of what people think and feel about their services. It also helps you see if what the agency is offering is worth the fee.
How to work with an Amazon Marketing Agency
The cooperation with an Amazon marketing agency takes place in several steps. And you should stick to them for a smooth partnership.
For great agencies, expect the following steps:
1. You fill out an inquiry form
When you visit the agency's website, you must first fill out their request or contact form.
There are usually forms for basic information about your company.
This is also your first opportunity to share your needs and learn how they should help you.
For any well-run agency, you should get feedback within 24 hours. If it takes longer, be careful.
2nd investigation session
Experienced Amazon marketing agencies want to provide one-on-one advice.
This is what you should expect as you will have the opportunity to share your needs and speak directly to a marketer.
3. Research and strategic recommendations
No two business cases are 100% identical.
Great agencies take what you share with them from the first call and do in-depth research to come up with recommendations that are unique to your Amazon store.
Usually a second call is scheduled to go through everything.
4. A proposal and contract
Going through an agency's recommendations will give you more clarity when working with them is a good fit.
Immediately afterwards, you will usually receive a proposal and a contract in which the conditions for the cooperation are set out.
5. Official customer onboarding
Project management plays a very important role when working with an Amazon marketing agency.
To ensure that both parties understand who is doing what and when, excellent agencies would walk you through an official client onboarding process.
During this process, you will learn who your account manager is (the expert overseeing your project) and get a full picture of the project, results and schedules.
How to Find the Right Amazon Marketing Agency for You
So far, I've walked you through the features and steps of working with an Amazon marketing agency.
However, one question remains: how do you find an agency that suits you?
The first step is to always know your goals.
The next step is to select an agency with expertise in the area in which you need help.
To help you, we've featured Amazon's top marketing companies and their excellence.
The 5 Best Amazon Marketing Agencies
# 1 Neil Patel Digital – Best for store and product content marketing
With SEO-driven content marketing, you can achieve higher Amazon SEO points by optimizing your shop and product descriptions.
In turn, with higher rankings, your business and products will be more recognizable when potential customers search on Amazon, as you saw in the example above.
It's been a long time since you could get away with a good photo and basic product description. Nowadays, you need a wide variety of professional photos, videos, streamlined descriptions and titles, comparison tables, FAQs and detailed descriptions that take into account all the objections in the market.
This is a key part of what Neil Patel Digital offers:
Companies around the world, from startups to corporate brands, trust Neil Patel Digital.
# 2 Thrive Agency – Best for Amazon PPC
When potential buyers research products or services on Amazon, a whopping 64% of them don't click past the first three results.
To get your business and products into these top positions, you may need to use sponsored posts on Amazon.
Another name for it is Amazon PPC.
Thrive Agency is a company with over a decade of experience in this field:
This company has 150+ five-star reviews on Google, Facebook, and Clutch with Amazon-specific case studies.
# 3 Vertical Rail – Best for Amazon Account Management
The health of your Amazon business account, product deactivations, shipping performance, intellectual property violations, and a few other factors directly affect the performance of your marketing on Amazon.
Vertical Rail is the agency I recommend to make sure you are 100% compatible with Amazon and achieve your marketing goals:
This agency has excellent case studies on how to run your Amazon store more efficiently.
# 4 Voice SEO – Best for Optimizing Amazon Echo and Voice Search
In the United States, more than 111 million people used a voice-enabled device. And two-thirds of consumers with voice-activated devices said they would use them to place orders.
This trend could be the next big marketing opportunity. And with such great marketing opportunities, if you get in early, you can create a bundle.
Voice SEO is the agency you can turn to:
TopSEOs, an agency ranking domain, has ranked Voice SEO as the number one company for voice search optimization and has accreditations to demonstrate their expertise.
# 5 Voy Media – Best for Amazon Social Media Marketing
Most successful Amazon sellers turn to social media to reach their target audience with the ultimate goal of driving traffic to their shop and product pages.
If you want to use social media to increase the sales of your Amazon store, Voy Media is for you:
This agency combines strategy and creativity to help Amazon sellers increase sales on Amazon through various social media platforms.
Do You Really Need to Hire an Amazon Marketing Agency?
Yes, and I'll tell you why.
To give your business a chance to stand out from the crowd and be found on Amazon when potential customers are looking for things to sell, you need marketing.
And this is where hiring an Amazon marketing agency comes in.
Get an expert who knows what they're doing, whether you want higher rankings or want to run profitable Amazon PPC ads. There is too much competition on Amazon to do everything yourself.