The 5 finest hyperlink constructing firms of 2020
What are Search Engine Optimization backlinks?
Short Version: These signals are used by Google to determine if your website is a reputable resource that is worth quoting.
The long and sweet version?
The more high quality backlinks pointing to your website, the higher your chances of ranking for profitable keywords and competitive searches that drive sales.
You generate more targeted traffic, leads and customers.
The SEO research tool SEMrush revealed backlinks as much as five SEO Top 10 Ranking Factors:
Given the importance of links to rankings and traffic, you can find a plethora of companies that promise to help you generate backlinks at the push of a button.
If it just could be that easy!
Acquiring high quality backlinks is no walk in the park.
Our Neil Patel Digital team has reviewed and listed the top link building companies.
The 5 best link building companies in the world
- Neil Patel Digital – Best for Linkable Content Marketing
- FATJOE – Best for blogger outreach
- Page One Power – Best for strategic links
- The HOTH – Best for guest posting
- RhinoRank – Best for building curated links
1. Neil Patel Digital – Best for Linkable Content Marketing
Creating and distributing linkable assets is the most reliable way to get people to link back to your website.
Google and other search engines, known as editorial links, prioritize such links.
The reason for that?
They are, of course, and indeed a vote of confidence that other websites show for the content resources on your own website.
Another name for this type of link building strategy is linkable content marketing.
And that's what sets Neil Patel Digital apart.
I've accumulated millions of backlinks to this blog:
That's over 3 million backlinks.
And they came from organic keywords (over 1.7 million) generating more than 3.4 million monthly organic traffic.
Neil Patel Digital's experience spans five decades to bring you similar results.
We used this experience and extensive know-how to develop a holistic, battle-tested content marketing program with which our customers can generate high-quality backlinks.
It starts by reviewing, optimizing, and creating new, high quality content that people would like to link to.
Then advertising so that influencers can also find and reference them.
This proven program enables us to create and distribute content marketing assets that receive high quality backlinks, higher rankings, and qualified traffic.
In short, that's why our customers, from startups to growth and corporate companies, love working with Neil Patel Digital.
2. FATJOE – Best for blogger outreach
You may have linkable content resources on your website. What if other websites or bloggers don't know these assets are there? Nobody would connect with them, would they?
Yes that is a problem.
To get people, bloggers in particular, aware of your content, you need what SEOs call blogger reach.
And that is exactly what FATJOE can do. They are a reliable blogger outreach service that other agencies rely on to generate backlinks:
Seasoned SEO expert Joe Taylor founded FATJOE. And they've been in business since 2012, helping over 5,000 customers worldwide reach backlink placements through bloggers.
Around 97% of these 5,000+ customers rate FATJOE with a 4.5 / 5.
However, FATJOE is best for getting links from websites with domain authority between the DA10 and DA50. Prices per link placement range from $ 45 to $ 465.
3. Page One Power – Best for strategic links
Getting backlinks from websites with higher domains (DA60 +) requires a combination of linkable resources, reach and high-level strategy.
Page One Power is more expensive and not a productive service like FATJOE, but it is what sets it apart.
Annually this company acquires an average of more than 15,000 strategic backlinks to its customers from websites with higher domains.
And Page One Power achieves this by using its 10 years of experience and 982 active partners:
When you have a budget that starts at $ 550 per link and up for a monthly retainer, turn to Page One Power for consistent, strategic link building expertise.
Knowing that other companies like QuickBooks, Healthline, BOTTSTICH, and a few others also trust Page One Power's strategic link acquisition services, you can too.
4. The HOTH – Best for guest posting
What if you've done everything possible and still no links to your website are created?
The HOTH, a company that is successful for its guest posting services, can help, and it is highly recommended that:
The HOTH's backlinking service for guest posts includes everything from manual contact, securing guest post slots, to creating guest content with links to your website.
Because of their industry experience and expertise, they have partnered with or featured on reputable sites such as Forbes, Inc., 5000 Fastest Growing Companies, Salesforce's Dreamforce, and others.
The HOTH is a productive link building service like FATJOE that allows you to acquire guest posts and backlinks with just a few clicks.
With this company, you can get backlinks from websites with domain permissions from DA10 to DA50. Prices range from $ 100 to $ 500 depending on the quality of the website you're trying to get links from.
5. RhinoRank – Best for building curated links
Sometimes other websites have already published content with information relevant to assets on your own website.
In such a case, reach out to the webmasters of these sites and request a link, also known as curated link building.
Based on our rating, RhinoRank is the go-to place for this type of link acquisition tactic. They do all the hard work and turn to multiple webmasters to secure backlinks for their customers in existing content on those webmasters' domains:
In addition to targeting webmasters, RhinoRank will go a step further by ensuring that these links are naturally woven into the correct anchor text.
RhinoRank serves over 200 companies and SEO agencies worldwide.
The price of each curated link generated by RhinoRank for customers starts at $ 35.
5 qualities that make a great link building company
For each link building strategy and company recommended above, you will find hundreds if not thousands of others making the same promise.
When it comes to finding an ideal company to work with and do your own due diligence, what are the characteristics of a great link building company?
Let's look at the main ones.
1. A holistic SEO implementation process that includes link building
Link building is a crucial part of SEO, but not a magic bullet. By itself, it doesn't increase traffic and you can generate leads.
You can collect links, but if the search engines don't trust those links or the content that is being linked to, those efforts are tantamount.
So a key feature of large link building companies is a holistic SEO program with all the basics, including creating, promoting and acquiring content.
2. An impressive customer portfolio
An excellent way to assess a company's processes and expertise is through the customer portfolio.
Just as other companies with hands-on experience would, the top link building companies have the property of demonstrating their backlinks generation ability by showing a portfolio of clients they have helped get backlinks.
3. Guidance
The best link building companies aren't all good at acquiring backlinks.
They also have the quality of sharing all of their insights along the way to help themselves and other businesses generate high quality backlinks.
You want a team that knows the best strategies and tactics that work today.
For example, if you use Google "Linkbuilding Neil Patel" you will find my detailed guides.
4. Real life testimonials
A good way to determine if a link building company is among the best is to review their customer testimonials.
One trait you will find with the world's top link building companies are real testimonials that highlight what customers are saying about working with them.
5. A varied team
One person can write a guest post and send you some links. However, you need a diversified team of experts to run more strategic and comprehensive link building campaigns.
As we've shown you, the best link building companies excel at planning and executing these larger, more effective link acquisition strategies.
And to achieve this, they usually work with a team of diversified experts that you can consider one of their characteristics:
What to Expect from a Great Link Building Company
When using the services of a link building company, assess them based on their ability to get you links. As simple as that.
However, there is a huge gap between contacting a company and receiving these important links.
So what should you expect if you decide to work with any of the link building companies mentioned above?
1. A discovery session
Your business needs are different from others, as are your link building needs. Therefore, the link capture strategies that worked for one site won't automatically work for yours.
The best link building companies are experienced in generating links for various organizations. Therefore, they don't send you suggestions directly.
Instead, they start by customizing a strategy for your company by letting you share your exact business needs during an investigation session.
2. Research and strategic recommendations
Once you've booked your business needs and discussed them with a link building company, the best will take what you tell them and use their experience to conduct in-depth research.
After doing this research, you should be given a number of strategic link building recommendations that are best for your business. Most companies will let you know via email or another discovery call.
3. A contract with project results
Once everyone has decided the project is a good fit, it's time to sign a contract.
The services to be provided, deadlines, required resources and the budget should be described clearly and in detail.
4. Client onboarding
The next thing you can expect from top link building is an onboarding process. It forms the basis for working with you to achieve your link acquisition and related business goals.
Depending on your scope of work, you will need to hire your in-house staff and share your website, blog, analytics, etc. with the company.
This onboarding process also provides an understanding of how the company would manage your project.
Link building is not a one-time activity
Unfortunately, the link building is not a one-time project. I wish it was.
But links expire, pages expire and Google is always looking for freshness.
You need ongoing links to keep your website at the top of the rankings.
This is the main reason companies are trying to get help. It is exhausting trying all the time.
Whichever way you choose, treat link building as an ongoing, long-term activity that is a core part of your SEO strategy.
This way you will get maximum results.