Amazon Advertising Consulting

Amazon is so big that it has become an entire marketing channel.

You can only build your entire business on Amazon.

Many entrepreneurs do this. It's crazy how many 7 digit businesses are running on Amazon right now.

The disadvantage?

Many people are familiar with the Amazon opportunity.

There are already 353 million other products on Amazon.

Granted, you don't have to compete for everyone. But that's still an insane number of products.

No matter how dark your niche is, you are going to have top notch competition.

How do you stand out in such a highly competitive market?

Find an Amazon Marketing Advisor.

3 Ways An Amazon Marketing Advisor Can Help Your Business Grow

Most Amazon consultants focus on one goal: to get more customers.

After all, that's why most companies access Amazon.

You want access to Amazon customers.

Here are the top ways a counselor can help.

1. Save the setup and product lists

Some sellers on Amazon have been prepared for failure from day one.

And that with bad store settings and product lists.

As a seller on Amazon, if you misunderstand basic areas like excellent store setup and product listings, other efforts to grow your business will stall.

Without a doubt, signing up for an Amazon seller account only takes a few minutes.

However, it takes a lot of work to get Amazon's algorithms to determine which category you should be in and when to display your products higher than others.

An Amazon marketing advisor will set up your business properly and build your product lists to get more customers. Not only will your products get more views, the product descriptions will also help you convert more of those prospects into customers.

The best Amazon consultants can help you:

  • Choose the right seller account type for your business.
  • Make your product descriptions as enticing as possible.
  • Make sure Amazon knows exactly what categories and terms you should be in.
  • Set up the back end properly so that it is as easy to manage as possible.

They will also help you avoid these mistakes:

  • Don't be accidentally put into the wrong categories that could harm your business.
  • Make sure all products meet all Amazon guidelines.
  • Your listings avoid common mistakes that annoy customers. This can increase the number of negative reviews if you don't catch them early.

Get the foundation of your business right. Then everything else becomes much easier.

2. Product SEO on Amazon

It is one thing to properly set up your business and accurately list your products.

But it's a different ball game when they actually appear on Amazon.

According to a study by Feedvisor, around 74% of ecommerce shoppers go to Amazon first to make a purchase.

Do you know what this means?

Amazon has become a search engine for products. Amazon SEO is a real thing now. And it's just as important as Google SEO. For ecommerce businesses on Amazon, this is probably more important.

Amazon even developed its own SEO algorithm called A9.

You can try to learn all the tricks for ranking optimization yourself.

You can also work with an Amazon marketing advisor to save time, money, and make the most of your scarce resources.

They will help you:

  • Find the best categories and keywords to focus on.
  • Optimize your products for rankings.
  • Get the reviews you need to compete.
  • Split up your competition so you can see what works today.

3. Amazon PPC Management

Amazon switched on the fire hose from PPC.

Not only does it make them a ton of money. It can make you a ton of money too.

For the first time ever, you can pay a small fee to reach the most valuable customers in your entire market: customers ready to buy right away.

With the right product, you can easily convert $ 1 to $ 2 with Amazon Paid Ads.

However, paid media on Amazon are also complicated.

As with any PPC platform, it takes a lot of specific expertise and work to optimize it.

You could try to manage all of this yourself.

Or, you can hire an Amazon consultant to do it for you.

PPC campaigns are a great type of marketing task that needs to be outsourced. The work is repeated and is usually the same workflow across the company. Consultants can easily take this off your plate while giving you a nice ROI.

Even if you could do this yourself, I recommend finding a counselor to help you. Your time is better used elsewhere.

Most consultants are very good at bid management and ad optimization. Use them for these areas.

Getting started with an Amazon Marketing Consultant

What Should You Do Before Using an Amazon Marketing Advisor?

  • An Amazon store or one that is about to go live.
  • Products that you want to sell and procure or manufacture are rejected.
  • Important competitors and search terms for your market.
  • Budget put aside.

An Amazon consultant can help you set up your business and attract customers. You have to manage everything outside of Amazon.

Basically, they help you develop and implement marketing strategies to increase sales and earnings.

When visiting the website of a leading Amazon marketing company, you can usually find a contact form to help plan your first call.

Even if you are still unsure if you need help, I recommend placing a call. You have a much better idea of ​​how counselors can help you after you've made a few calls.

You can also ask them a lot of questions like:

  • What budget would you recommend?
  • What are the main trends you see in your most successful customers?
  • What do I need to do in advance to prepare this project for success?
  • What would make us work badly together?

Yes, the advisor treats the call like a sales call. It's your chance to shut you down on a proposal. But it is also a chance for you to learn a lot more about space from a real expert. And the best consultants are happy to teach you as much as possible. This is how they prove their expertise.

After you've made some of these calls, move on to the one that you think fits best. Since this project should generate real revenue for your company, I would go for the project that has the best chance of success, even if it is a little more expensive than others. The good consultants will pay for themselves easily.

Measure the ROI of Amazon Marketing Consulting Services

The ultimate measure of any marketing service is how much demand and sales it is generating. The same rule applies to Amazon advice.

In particular, you should keep track of:

  • Views for your business and your products
  • The number of new products sold
  • Conversion rate of impressions into sales
  • Total sales
  • Average order value

I recommend that you keep track of your totals, not just revenue and purchases from specific campaigns.

Marketing channels and campaigns often bleed into one another. For example, increasing Amazon's PPC budget often leads to an increase in your organic Amazon sales. Trying to get a perfect write-up is very difficult.

So get a good base before the advisor starts. Then compare the overall performance of your business.

Let's dig deeper into each metric.

Exchange rate

This is a measure of how many impressions you get on your business and products compared to the number of those impressions that resulted in sales.

For any consultant working on your product lists, this is probably the most important metric.

As you optimize products, you should see them go up.

And when you're working on product rankings, you want your conversion rate to stay stable. If it drops off as your impressions go up, it is a sign that you are receiving less qualified traffic. It is possible that the additional traffic is still worthwhile. You have to get used to it.

Product impressions

Every Amazon consultant should be able to give more impressions of your products.

It's always nice to see an instant conversion profit, but the real money is getting your products in front of more people.

This is what sets great Amazon consultants apart from those who are just average. Good counselors have a plan to double, triple, and quadruple your impressions over time. You can also run this plan.

This can cost a lot of time and money.

But for the first few months you should be able to see at least some signs that things are going in the right direction.

Total sales

Ultimately, marketing is all about increasing sales.

The ROI has to be there.

After a few months, check your total monthly sales and compare them to your base before working with the advisor.

Is it moving in the right direction? Did you generate enough profit to pay the consultant fees?

You may not be generating enough additional income yet, but there should be a path to positive ROI.

The great consultants initially had expectations of you. Things should go as planned.

4-point checklist for finding the right Amazon marketing advisor

Here are six things to check out in finding the right Amazon Marketing Advisor to help you grow your business.

1. Thinking about Amazon Marketing

Since an Amazon marketing advisor will mostly help you grow your business's sales, it is important that you find one with practical knowledge.

Every marketer knows the power of thought leadership.

For the best Amazon consultants, I would expect some of their content to be published already.

This can help you get a feel for how they build Amazon businesses, what tactics they prefer, and how they fit your own business.

For example, I have a guide detailing the persuasion tactics for upselling products on Amazon and a full course on how to increase sales on Amazon:

2. Real Amazon Marketing Expertise

Many marketing consultants who did not offer specific services for Amazon stores stepped on the scene and saw how fast the market is growing.

The result?

They follow the same general marketing practices and believe that it works automatically on Amazon.

If you don't want to fall for it and waste your money, make sure the advisor has real expertise in Amazon marketing. You should abundantly:

  • In-depth answers to all of your Tactical Amazon Marketing Questions
  • Case studies with Amazon Marketing
  • Customers and testimonials from Amazon marketing projects

3. Expertise on how Amazon affects other channels

If you have an e-commerce company that is 100% Amazon-focused, then you can ignore these criteria.

Most companies, however, aim for multiple channels.

Especially e-commerce companies. They usually have Amazon product lists and their own ecommerce history.

Good advisors will get your various channels to help one another.

Right, you can get any channel to empower your other marketing channels.

Here are some examples:

  • Use discounts and specials to get Amazon customers to sign up for subscription deliveries on your website.
  • Let your biggest fans help out with Amazon reviews.
  • Reach out to your audience to launch new products on Amazon.

With a little creativity, you can achieve goals much faster by using assets you already have.

The best consultants look for these opportunities and take advantage of them.

4. A proven process for execution

The really great consultants have a formula for launching their Amazon marketing campaigns. In this way, they always deliver results for every customer.

Less experienced counselors may depend on the brilliance and wit of an individual.

This can work great as long as that person is focused on your marketing. But what happens when you switch to another customer?

Campaign performance usually suffers.

Look for a consultant who has a team behind them who can reliably run your project month after month.

The chances of achieving your goals increase significantly.

On your first discovery calls, find out about their process, how to manage the results, and train new team members. You should be shocked at how thorough this all is.

Start with an Amazon SEO consultant

Not sure where to focus?

Get help with your Amazon SEO first. You can continuously generate more impressions, more sales, and more sales with a project.

The ROI of this single project can be huge.

If you're not sure what you really want, start there.

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