Why Simplicity is the Solution to Go for Social Media in 2021
In its Christmas 2020 promotion, retailer Very encourages us to seize every single moment. Meanwhile, SodaStream has recruited Snoop Dog for its latest campaign to highlight the merits of back-to-basics treats – like home baking and a family meal.
All around us, people are placing increasing emphasis on the simple things. This is also an important trend in social media for 2021 after Covid-19 has re-prioritized social media users.
The coronavirus pandemic has disrupted everything – from daily behaviors and routines to long-term planning and ambitions – and people's desires and needs and their satisfaction have also fundamentally changed.
In the early months of the crisis, consumer re-prioritization led some observers to speculate that they were less materialistic, less property-oriented and less status-oriented. There have been reports of luxury and non-essential brands lowering forecasts and reducing ambitions.
Towards the end of the year, other evidence suggests that, given the global recession and the delayed recovery, the subsequent realignment of people towards simpler jobs and activities at home – back-to-basics shopping and a more homemade lifestyle – is here to stay.