The Moldy Whopper wins huge at Epica 2020
Ingo Stockholm, David Miami and Publicis take home big PR, print and film wins for the Moldy Whopper campaign – which showed what a preservative-free BK burger looked like after a month of aging. It became one of the most talked about creative works this year and also won a D&AD Black Pencil in the PR category.
The Responsibility Grand Prix went to Wunderman Thompson Buenos Aires' Through Your Eyes music video for Latin American musician Dante Spinetta that was only clearly seen when aimed at a person's eyes to raise awareness of a corneal donation sharpen. It is the first Epica Grand Prix win for Latin America.
In the design category, the big prize went to Heinz Ketchup Puzzle from Rethink Canada – a completely red puzzle that is being shared on social media and must have driven people wild with frustration. And in digital, 72andSunny Los Angeles won a Grand Prix for Tinders Swipe Night – an interactive narration that took place on the dating app. This year there was no winner of the Alternative Grand Prix.
The last two big awards for Network of the Year and Agency of the Year went to Wunderman Thompson and (perhaps unsurprisingly given the many wins by Moldy Whopper) to Ingo Stockholm / David Miami / Publicis.
"There was a clear focus on innovation this year as many of the big winners stood out with eye-catching new spins on existing media platforms," said Mark Tungate, Epica's editor-in-chief and jury moderator. "At an extraordinary time, the agencies have worked harder than ever to prove that a historic crisis cannot curb creativity."
You can find all the winners of the Epica Award this year at epica-awards.com