Tendencies of 2020: The 12 months of Activism
A year of uncertainty quickly turned into a sharp learning curve for brands, organizations, and the general public about social and environmental issues. We are visiting again for the past 12 months
For a year that you have heard was "unprecedented" the problems and events that defined it have all received significant warning. Concerns about the climate crisis have grown exponentially in recent years, and even the Covid-19 outbreak was preceded by pandemic planning. And the most significant protest movement in the world in 2020, Black Lives Matter, entered public awareness after years of campaigning against discrimination, violence and systemic racism.
However, for all of these problems to collide in the same year, societies around the world had to grapple with them while also dealing with massive upheavals in their personal lives. This has resulted in activist groups – and the brands wanting to be associated with their causes – have to work harder than ever to get attention. Here we look back at the ways companies used creativity to get their messages across in 2020 and how the creative industry responded to the issues and debates of the year.