Finest contact administration software program
Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission.
When trying to close the sale you want to be as tactful as possible. You want to speak to your customer exactly when they want what you're selling. This means not just storing basic contact information and keeping track of touchpoints, rebuttals, and previous sales.
This is where contact management software can be one of your most valuable salespeople. It will help you streamline your sales process so you can close sales faster, retain your most valuable customers, and grow your business.
But how do you find the right contact manager to integrate with your sales system? Well, you ended up exactly where you need to be. In this in-depth guide, I'll review five of the best contact management tools out there and walk you through the best features as well as their price. Let's begin.
The top 5 options for the best contact management software
- Salesforce – Best Scalable CMS
- Hubspot – Best Free CMS
- Zoho – Best for easy contact management
- Pipedrive – Best for visual contact management
- Zendesk – Best for reporting and analysis
How to choose the best contact management software for you
Choosing the best contact management software goes beyond making sure they provide the standard CMS tools that range from sales tracking to customer note retention, emails and sales history. Your company is unique, which means your CMS needs are also unique. Because of this, it is difficult to find a unified CMS that you can use in a particular sales scenario or industry.
You also need to consider the size of your team, your plans for scale and revenue growth, and features that are non-negotiable in your industry.
In addition, there are a few specific key factors to consider when trying to make the best choice among a sea of software. Here are some additional factors to consider that I used for this list as well, to ensure you are making the best possible investment in contact management.
Reporting and analysis functions
Some contact management systems place more emphasis on sales reporting and analysis than others. This can prove to be a valuable asset or just an extra feature for your team, depending on how you clearly handle your sales process.
Today, contact management software is becoming more robust in terms of the analytics it can gather to make the best sales decisions. Some of them can measure everything from live chat interactions to sales pitches, email responses, to what potential customers say on social media about you or your competitor's product or service.
Deciding how deep your contact management analysis should go ultimately depends on your sales goals and budget. Consulting your sales team can be a good idea to help make a final decision.
Sales process and software fit
The sales process you use to sell printers is not necessarily the same as you use to sell premium auto parts. It also means that you want to find a CMS that will fit every single point of sale that your team is continuously going through.
When done right, it can translate into higher ROI, shorter sales cycles, and more revenue. Here, it's a good idea to take the time to test out every potential CMS that appears attractive to your sales team. Most of them have the option of a demo or a 14-day free trial. These attempts exist for a reason. I strongly recommend that you use as many as you can.
User experience
The more scalable the integrations and functions of a CMS, the more likely it is to have a large learning curve. This is important if you are thinking about successfully getting your sales team into the system.
Additionally, for both your front-facing customer functions such as contact forms and chatbots, as well as the back-end functions that your sales team must interact with on a daily basis, the user experience is a crucial part of the usability process. A number of powerful features are virtually useless if your sales team is constantly having trouble using them or if integrations prove too cumbersome to work properly.
This also raises questions about which support features your preferred CMS offers and whether they offer accompanying training options such as forums, live chats or even training webinars.
The different types of contact management software
Many contact management tools available in the market offer many of the same features with a few distinctive features. They can vary depending on the industry or company size. So it's important to look around first.
Hybrid CMS
It is important to distinguish between contact management software (CMS) and customer relationship management (CRM). Both tools offer many of the same features and tools that are often viewed as interchangeable.
However, a CRM gives you all the functionality of a CMS and gives you additional tools for the entire sales process and scaling your business. A CMS itself is a bit more limited in terms of its possibilities and its scalability in terms of sales functions. Ultimately, it is entirely up to you to decide whether you ultimately opt for a more comprehensive CRM tool to manage your sales contacts and beyond, or stick to a CMS.
Cloud-based vs. open source software
Many contact management software are cloud-based, which can come in handy as a subscription. This way it doesn't take up any extra space on your sales equipment.
In addition, there is also open source software to think about. If your sales team includes in-house developers who can customize your system and go beyond the standard features, it can be a worthwhile investment.
# 1 – Salesforce – The Best Scalable CMS

Contact management software that scales with you and has powerful tools to take you beyond the basics? There is a tool for that. It's called Salesforce.
The purpose of a CMS is to increase the efficiency of your day-to-day operations so that you never become blind to lost sales or missed relationship building opportunities.
Salesforce offers the tools to build a good contact management base. This means contact history, survey responses, and email responses. However, with their social data tool, they go one step further to keep track of what your customers are saying about products and services.
In addition, Salesforce makes it easier to work with everyone in your company. Share documents, comments, analytics and insights, sales history, and other information relevant to your ROI.
Contact management while on the move is also possible with the mobile app. You can access a call with lots of preventative information about your customer from anywhere. This impressive suite of tools makes Salesforce not just a contact management tool, but a close-to-sale system as well. That's why Salesforce included it in my top 5 picks.
Here is a breakdown of the plans offered:
- Essential – $ 25
- Professional – $ 75
- Company – $ 150
- Unlimited – $ 300
Each plan includes:
- Account, contact, lead and opportunity management
- Email integration with Gmail and Outlook
- Access to the Salesforce mobile app and all functions
The higher the level, the more access to customizable features and tools. Fortunately, you don't have to jump straight into a plan without testing how they work first.
Salesforce also gives you the option to test each tier before committing.
Try Salesforce for free first here and find out which plan best fits your contact management needs.
# 2 – Hubspot – The best free CMS

Hubspot is a powerful free CMS with tons of tools available to help you improve your sales cycle from start to finish.
The list of contact management tasks that you can do for free with the Hubspot software is seemingly endless. You can keep track of contact website activity, offers, company information, ticketing, management of ads, tracking and notification of emails, and even integration of Messenger.
Hubspot's free contact management software is a great stepping stone to more diverse and growth-oriented contact management as your business grows as you can upgrade to any of the paid CMS plans at any time without having to migrate.
If you're starting out with contact management and want to do more with your contacts on sales strategy on a budget, I recommend using the free Hubstop tools to get started.
Start Hubspot for free here.
# 3 – Zoho – The best for easy contact management

A small or medium-sized business doesn't always use tools that are designed for business. Zoho is getting the award for a simple but reliable contact manager that you can get started with easily.
A single dashboard brings together all of your data points so you can make strategic decisions at a glance and manage all members of your roster. It is helpful to think of it as your personal yellow pages, but ten times more useful.
For example, you can add your favorite tags to Contacts to quickly find what you're looking for, take a look at your expected sales numbers, and see any outstanding tasks.
Zoho makes it easy for you to close deals by scheduling follow-up activities and then closely monitoring the results – all on one intuitive dashboard.
The simplicity of Zoho also affects the pricing structure. Instead of charging you per seat, you will be charged a set monthly fee.
Here is a brief overview:
Free
- Single user
- 500 contacts
- Ten offers
Smart – $ 12.50 per month billed annually
- 25 users
- 10,000 contacts
- 1,000 offers
- 120 custom fields
Ultra – $ 20.83 per month billed annually
- 25 users
- Unlimited contacts
- Unlimited offers
- 120 custom fields
Start Zoho here to go beyond managing a simple contact list. Zoho also offers a free 14-day trial to try before you invest.
# 4 – Pipedrive – The best for visual contact management

Pipedrive is loved not only for the variety of CMS tools it offers, but also because it makes the entire contact management and sales process straightforward and visual. It has been used by over 90,000 companies in more than 170 countries and corporate giants like Vimeo, Amazon, and Re / Max.
Pipedrive is an extremely intuitive system that easily updates and automates contact tasks and sales calls. The simple drag-and-drop functions and its clear and accessible interface make it an easily customizable and user-friendly system.
With a visual dashboard in mind, you won't falter in the features department, as it has loads of tools for powerful contact management like task automation, lead pipelines, and smart lists that let you keep track of the last time you met a prospect have contacted.
You can try Pipedrive for 14 days free of charge at any time. It doesn't hurt to spend a few days trying the software's pros and cons to see if it would be a good fit for your business. Otherwise, the ice plans are divided into four levels:
- Essential – $ 12.50
- Advanced – $ 24.90
- Professional – $ 49.90
- Enterprise – $ 99
# 5 – Zendesk – Best for reporting and analysis

Zendesk is a dynamic CMS that highlights the analysis and reporting aspects of contact management.
The last thing you want is to build a robust list of leads and then have no idea what to do with them due to a lack of data. With the analytics from Zendesk you can have better conversations with your potential customers with the pre-built analytics functions.
With them, you can keep track of repetitive activities, call response times and live chat interactions. Thanks to its extensive reporting functions, you can keep an eye on every touchpoint in your sales cycle. This makes it easy to increase the ROI of every sales rep on your team.
Zendesk's price breakdowns can get specific based on the solutions and features you are looking for. Contact and relationship management tiers start at $ 19 per seat.
Here is a brief overview of the price levels:
- Team – $ 19 per seat per month
- Professional – $ 49 per seat per month
- Enterprise – $ 99 per seat per month
- Elite – $ 199 per seat per month
Start here to manage your contacts with Zendesk or try their free trial first.
Summary
Finding the right contact management system can mean the difference between consistent sales, shorter sales cycles, and more efficient business growth all round.
However, it starts with figuring out what your sales needs are, how to go through your sales strategy, and what to optimize for higher ROI. Once you have identified your key needs, you can start narrowing your list of potential customers.
My first choice for effective contact management is Hubspot for its extensive list of free tools, and Salesforce for its versatility and adaptability. Make sure to use this review as a roadmap to help you make your final decision.