Hyundai's new advert is geared toward everybody who has Enya buckled up within the automotive
Innocean Australia is making guilty joys with its Little Angels ad campaign featuring an epic impromptu performance of Enya's Orinocco Flow
The film is intended as a counterpoint to a largely homogeneous advertising sector and is fun. It starts out like any other car ad – albeit with a viciously contentious family – but quickly turns into something completely unexpected when the kids begin a masterly rendering of Orinocco Flow.
And it's not just them, they're accompanied by a man on a white horse, a bus full of passengers, and even a woman flying with a squeegee. Enya fans, wait for the 47 second mark when the harp comes out.
Car ads often strive to be epic, but rarely do they actually get fun. While the ad itself isn't risky per se, Hyundai definitely seems a big step away from what many of its competitors are doing, and adding Enya to the mix is arguably nothing short of a stroke of genius.
Credits:
Agency: Innocean Australia
ECD: Wes Hawes
Creative: Dan O’Connell, V Wassim Kanaan
Production company: Scoundrel
Director: Michael Spiccia
VFX: Fin Design & Effects
Creative inspiration advertising