How adaptability could make or break a studio
Mike Moloney, founder of the design and animation studio Art & Graft, reflects on how his adaptability enabled him to literally build a business that is now celebrating its tenth birthday
Adaptability may seem like a throwaway phrase, but when it comes to how you deal with change inside and outside a company, your reaction and ability to move can have a massive impact. In a creative company in particular, versatility can encompass a number of things from customer relationships to visual style, creative processes, and changes in the industry.
Mike Moloney, founder and executive creative director of the design and animation production studio Art & Graft, believes the way his team has adapted and changed the way they work is why the studio is now celebrating its 10th anniversary.
“I was a designer and had various design jobs. Then I became a director and was represented by a production company. So I've seen the industry in every way, ”explains Moloney. "[With Art & Graft] I just wanted to create my ideal home and an environment where someone could do their best job and thrive as much as possible."
The studio works on projects ranging from visual campaigns to full rebrands, and they work with a wide variety of clients including Google, WhatsApp, Cartoon Network, BBC and many more. Here Moloney talks about the team he built to work on these projects, how their creative approach has adapted over the years, and how important it is for the idea to come first to be really flexible.