5 search engine optimisation Ideas for Bonanza Ecommerce Sellers
As an ecommerce seller, your business depends on your relationship with search engines.
Search engines are one of the first stops potential buyers make before purchasing an item. If your business is invisible to search engines, then you just don't exist to the vast majority of your audience.
This is a worrying thought and one reason why ecommerce sellers spend so much time fixing and maintaining their on-site SEO.
Of course, understanding your platform is vital if you want to stand out from the crowd. If you are serious about gaining this SEO advantage, you need to understand how search engines interact with your platform.
This is where bonanza comes in. It's a great platform when you're trying to avoid crowded, oversaturated sites like eBay and Etsy.
This article explains how Bonanza works and how to drive search engine traffic to your business.
What is bonanza and how does it work?
As a platform for e-commerce sellers, Bonanza exists as a marketplace for all types of products.
The variety of products that you can sell on Bonanza is impressive. Bonanza allows merchants to sell art, books, coins, jewelry, and everything in between.
Bonanza works similarly to many other e-commerce platforms. Sellers pay fees both for the price of goods sold and for the shipping costs associated with that purchase. However, you only pay when your items are sold. There are no listing fees or subscription costs.
You can advertise on the platform, but for our purposes, we'll focus on how you can use SEO to drive organic traffic to your business.
5 SEO Tips for Bonanza Ecommerce Sellers
To improve the view of Bonanza, you need to provide customers with the most relevant information at the right time. Let's look at how you can tweak your bonanza deals to drive organic traffic.
Use strong keywords in bonanza lists
As with all types of SEO, using keywords effectively in optimization is paramount for Bonanza. Before you can use keywords in your title and list, however, you need to figure out what your keywords are.
Google Keyword Planner is a fantastic tool for testing the strength of certain key terms and phrases that you are considering for your content.
Let's say your ecommerce business is all about wandering. The word "hiking" itself might fit perfectly with your content, but it poses some problems.
The biggest problem with this is the hundreds, if not thousands, of other vendors selling hiking gear on Bonanza. There's little chance your content will stand out to the algorithm or potential buyers just because of this term.
Instead of using a broad keyword like "hiking", you can use a strong keyword phrase that accurately describes your product. All of a sudden you've narrowed your audience significantly.
Your audience is no longer someone who types “wander” into a search engine.
They sell hiking boots to people who are actively looking for sales. By limiting your focus to keywords that are related, you are telling search engines that your website is useful to a specific group of buyers. The more specific the solution, the more likely these search engines are to recommend it.
Don't just look for high-volume keywords, look for phrases that naturally fit your website and signal real value.
By the way, if you are looking for some in-depth keyword analysis, you can use my Ubersuggest tool for free here.
Add high quality images
Discussions about SEO are usually just about the text. However, it would be a serious mistake to believe that search engines only look at the text on your website.
The images on your website send data to search engine algorithms and can signal a higher quality experience to users.
Remember, search engines are in the business of having the correct answer. When your business is best suited for a potential buyer, search engines can put you in the spotlight.
The image quality is important. Take clear, well-lit pictures of your items with a non-distracting background. Use multiple images from different angles so your audience can fully see what they are looking to buy.
After taking your photos, change the file names according to your content. If you've used an image of a national park for your hiking business, don't just name it DMG_33223.jpg. Change the name to something suitable and relevant, e.g. B. wander_boot_brand_style_name.
Make sure your image dimensions match the image size shown. This can have an impact on your website load times, which can have a dramatic impact on your on-site SEO.
Also, use the correct format for your visual content. If you want to keep background transparency, use PNG. Logos and symbols should use SVG. Use JPEG for larger photos. This option preserves the colors and clarity of the image and uses less memory.
Speaking of which, reduce the file size of your images! If you've ever wondered why your images are taking so long to load, this is probably the culprit. Slow loading times mean less attention from search engines.
Images also have alt text (or alt tag). This is essentially the information given to users who cannot see pictures. Whether you have pictures turned off or you are visually impaired using a screen reader, alt text will help provide information about that picture.
Search engines use alternative text to check the quality of a website. This means if you don't have alt text (or you do, but it's nonsensical) you are likely missing out on free traffic.
Choose your article titles carefully
When shopping online, you are likely to see many products with titles that are more like a list of keywords than a unique title like the one you would use in a blog post, for example. This is not the way to go.
I found an easy way to help ecommerce sellers understand the value of item titles.
Think of your business from a search engine perspective. Your website description is similar to an article or blog post in terms of it. Search engine algorithms see everything as content and want to provide positive experiences for users.
If you had a blog post on hiking titled "Hiking Positive Why You Should Hike How To Hike" would a search engine find it valuable? Of course not. You would likely titled this post "Getting the Most Out of Hiking" or "The Attractiveness of Hiking".
With articles and blogs, you probably already take the time to produce compelling, relevant, and engaging content on a regular basis because you know how valuable it is to a search engine and your audience.
Do the same for your branch listings – do your research with the Keyword Planner. Do a competitive analysis and see which titles stand out and which don't.
In particular, your item title and product descriptions need to be helpful. If they're helpful, they're valuable – and if they're valuable, search engines are more likely to pay attention.
Also note the differences in the buying cycle. Online shoppers with little buyer awareness need a lot of persuasion. For example, a shopper looking for “hiking boots” may still be looking for their options and not ready to buy, while someone looking for the “Newton Ridge Waterproof Amped Women's Hiking Shoe” may be ready to buy.
If they are unfamiliar with your product, the first thing to focus on is education.
Start with key features, product usage, and brand warranties. This makes your copy of the product both user-friendly and valuable.
Add product features and benefits
Now that we've determined that product descriptions work like any other piece of content, it's time to create a valuable description.
Start with the product features. From an SEO perspective, potential buyers are looking for perks and features when using search engines.
After all, they're not just looking for "boots". You are looking for "high quality, comfortable boots".
The mistake some sellers make is assuming that the list of features is enough. This list is only part of the puzzle. What sets a product description apart from a search engine's algorithm is a contextual copy.
These aren't just high quality, comfortable boots. They are boots that can withstand the harshest winters. They are boots that you can wear for hours. Maybe they're waterproof.
While Bonanza allows you to fill in fields with item characteristics and listing details, you can also write a description. Provide details that you were unable to provide in the fields.
For example, you can include the size and material of the boots in the characteristics, but not include the heel height. Include this type of information in your written description.
When you create a clear picture of the experience with a particular product, you bring a high level of authenticity to the shopping experience.
If your content ticks some of the keyword boxes but isn't valuable, your website won't receive organic traffic for long.
Grow as you create content
One of the most frustrating challenges you face as an ecommerce seller is the inability to innovate. As a business owner, you want to have every tool you can use to build a business. Which begs the question, when do you start expanding your marketing efforts?
After all, you don't want to beat your competitors by just a small margin. You want to dominate your ecommerce space and display your website on the first page of a user's search engine results.
Make a commitment to blog for your website. It doesn't have to be fancy, but it should be value-driven.
You can use a free option like WordPress.com and write two articles per week on topics that interest your audience – and link to relevant articles in your Bonanza store. In a year you have over 100 items, all of which are linked to your Bonanza shop. This is where search engines will see a number of healthy links to your shop.
More quality links mean validation, and there's the added benefit of adding another layer to your marketing funnel.
You can even use this content to collect email addresses for your newsletter. Use this to fuel the repeat business and before you know it you will have built a truly profitable ecosystem.
Conclusion
SEO is just as important for ecommerce stores like Bonanza as it is for other types of content. Without solid search engine optimization for your business, consumers are unlikely to find your products.
Understand what users need from their search experience. Take the time to create a user-friendly product page. Offer engaging content and create a business that puts customer needs first.
You will never be able to outsmart search engines. With enough patience and hard work, you can get search engines to work for you and drive traffic to your Bonanza business.
How did you find success at Bonanza?