Why we must always all encourage artistic brilliance
When Ben Kay discovered that Fernando Machado, CMO of Burger King, was tweeting about copywriting, he was impressed and wondered why creatives don't do the same
As I write this column, I tend to look at a trend or a current problem in advertising. I almost always end up explaining why this might be problematic, but at the end I steer things towards a possible improvement or two. Yes, ads are worse than they used to be and the business isn't as fun or well paying as it used to be, but we're in now. So let's be part of the solution.
And if we want to find a solution that works, we need real examples that can inspire us. They don't all have to be from the creative department, however. So I want to talk about a customer.
Fernando Machado has crept into my peripheral vision for a few years now, but now he's right in and out of stores with his gorgeous Burger King rebranding and worldwide award-winning and effective advertising campaigns like Dove & # 39; s Beauty Sketches and Burger King & # 39; s Burning Stores my face moldy whopper.
These campaigns have received a lot of fame and awards, but they're not why I want to mention the person who hired them. That turning point finally came earlier this year when he posted an image of D&AD's The Copy Book on Twitter and LinkedIn.
Creative leadership advertising