Studio Sutherl & designs a multifaceted id for Perspectiva
Studio Sutherl & designed a new visual identity for the charity that focuses on education and philosophy and aims to embrace the idea of different perspectives
Studio Sutherl & created a new visual identity for Perspectiva, a charity and collective of scientists, artists and activists. Together they want to develop new ways of looking at the world through education, events and publications.
At the center of the new identity is the idea that different perspectives unite and separate from one another. Studio Sutherl & channeled this concept into a series of logos that dissolve in different directions on an isometric grid.
The perspective theme plays out on the Perspectiva website, with images that literally reflect and further elaborations of the type unraveled. On the desktop, web pages that contain content such as essays and articles have images that are angled as if the perspective had shifted and that keep rotating when you hover over them.
Studio Sutherl & also worked on the book cover designs for the charity's publishing arm, Perspectiva Press, with headlines that wrap around the spine from back to front.
studio-sutherland.co.uk