Michael B. Jordan performs the function of Alexa in Amazon's Tremendous Bowl advert
Amazon has teamed up with actor, producer, and director Michael B Jordan for its new ad titled Alexa's Body. It's Jordan's Super Bowl debut and was created by Amazon's in-house team and creative agency Lucky Generals.
The 60-second spot begins with the celebration of Alexa's new spherical design for the smart speaker. An Amazon manager then begins to dream of other “beautiful vessels” in which Alexa could live. Jordan steps in to take on the role in her fantasy.
The viewers are offered a montage of exaggerated romantic scenarios and wishes, much in need of her husband. In the ad, we see Jordan teaching the woman French, joining her in a candlelit bubble bath, and dimming the lights by taking off his shirt and throwing it over the lamp.
Whether it would be just as fun or welcome if a Hollywood actress played the role, we'll never know. But the spot goes well with Amazon's earlier Alexa-focused Super Bowl ads, which had A-list stars like Harrison Ford, Rebel Wilson, and Cardi B. Lucky Generals in the past and most of those Super Bowl spots too Recently it was responsible for Amazon's 2020 Christmas advertisement, The Show Must Go On.
The Super Bowl has become synonymous with advertising, despite the fact that Amazon only joined the frenzy five years ago. Although the world is still in a global pandemic, the ad space for Super Bowl 55 reportedly cost well over $ 5 million for 30 seconds of television. So it will be interesting to see which brands have decided to flash the money this year. Regular advertisers like Budweiser, Coca-Cola and Pepsi Co have announced that they will be suspending these.
Credits:
Agency: Happy Generals
Manufacturing company: Hungry man
Director: Wayne McClammy
Processing: The cave
Sound: Beacon Street Studios