Margot Lévêque on why good typography shouldn't be rushed
Graphic and type designer Margot Lévêque talks about the importance of taking your time when designing and the problems with Instagram-based type foundries
While there have always been typography fanatics, in the past it has gained a reputation for being a bit dry, perhaps devoid of the glitz and glamor of advertising design or editorial. But there has been a shift lately and people are buying in the hype about the guy. Whether it's a new typeface for a big brand making headlines in design, an independent foundry started by a funky group of graduates, or a fashion house that is just as selective with its typeface as it is with its photography , More and more attention is paid to people in font design.
Graphic and typeface designer Margot Lévêque is part of a new wave of typographers engaged in beautifully designed typefaces and working over thoughtful projects in the fields of fashion, art, and editing. Lévêque, 27, is a freelance professional and has worked with an impressive number of clients including & Walsh, Studio Nari, Hermés Paris, Vogue and Louis Vuitton. Here she talks about the journey of discovery she made with typography, the importance of taking your time on any project, and the danger of giving up control of your fonts.