Find out how to edit paid social adverts
Despite your best efforts, and no matter how good your team is, mistakes in paid ads are inevitable. Marketers and content creators alike can refer to the struggle to correct grammatical errors or an accidental gaffe to avoid further embarrassment.
To solve this problem, you need to know how to edit paid social ads.
4th Reasons for Processing Paid Social Ads
I've published a lot of social ads in my career and I can tell you that knowing how to handle paid ads is a relief. You can often easily correct minor errors and recover from possible failures.
Well worth the effort. Here's why.
1. Typos can turn the audience away
Typos, misspellings, or incorrect grammar can all cause ad viewers to leave negative impressions of your brand. You may look at these mistakes and ask yourself, if this brand isn't interested in something that seems as simple as typing errors, grammar, or spelling, what doesn't they care?
Knowing how to edit paid social ads can fix these issues and prevent ads from being ignored.
2. Poorly worded ads can lower conversions
Marketers and designers spend a lot of time planning and designing ads to generate conversions. Unfortunately, we cannot always turn our expectations into reality.
Bad formulation can sometimes be an experiment in what works and what doesn't. In this case, some ads will exceed expectations, but others will produce dismal results.
But how things are worded can also be downright confusing. If you're not getting the conversions you expect from an ad, have someone look at it with fresh eyes to see if it makes sense.
To make sure your ad isn't wasted, you may need to change your Caption, Image, or Ad Targeting options.
3. Clipped ads need to be fixed
Another possible mistake is placing a long link description or carousel card. This could result in important information being cut off on social media platforms like Facebook.
To avoid this scenario, you can keep your ads short and to the point. You can use a preview to see if an ad will be cut off before it is published. You can also look at the character count requirements before you start writing.
4th Successful ads can be activated with small changes
If you are creating a hugely successful ad campaign, you can edit the end date or increase your budget. You can also make minor changes to increase the overall impact of the ad. Be careful though, because "if it's not broken, don't fix it". No need to upload again or start over when editing.
How to Revise Paid Social Ads
Popular social media platforms usually offer PPC marketers the option to edit paid social ads. However, the step-by-step process may differ depending on the platform you are using.
The following sections describe the steps you can take to change paid social ads on Facebook, Twitter, LinkedIn, and other platforms.
How to edit paid social ads on Facebook
Facebook Ads Manager allows users to edit parts of an active ad, but not the entire item. However, if you want to repeat it all, it's very easy to remove and publish a new version with the same basic information and changes required.
If you are facing this current dilemma, here are some ways to edit existing social ads.
Step 1: Go to the Ads Manager and go to the Ads section.
Step 2: Check the box next to the ad that you want to change.
Step 3: Click the Edit button.
Step 4: You need to disable the ad. This is a relatively straightforward process. In this example we are using an ad that is currently active and not editable.
Under "Use an existing post" in the Ad Manager, switch off the ad you want to edit.
Step 5: After the post is inactive, you can make the necessary adjustments.
Step 6: In addition to the text, you can also make the following changes in the side area:
- If you'd like to edit your headline, delete the current one and replace it with your preferred name in the appropriate field.
- If you want to change your page, please select a different page from the drop-down list.
- If you'd like to change a video or picture, click Edit in the Ad Design section and choose Select Media. Upload your preferred video or image file and click the "Next" and "Done" options when finished.
- If you want to change the specific placements of your video or picture, navigate to the placement group where you want to make changes.
Step 7: If you're happy with the changes, return to the Existing Post section (in Step 2) and post your edited ad.
And one last note about Facebook ads, you can post them directly to Instagram when you create them on Facebook. No two separate ad campaigns are required – unless you want to go that route.
How to edit Twitter ads
The Twitter Ads Editor is used to manage and optimize campaigns.
Unlike most social media advertising platforms where you stay entirely on the website, the information about Twitter campaigns is contained in a table. You can download and re-upload the spreadsheet to make changes to your ads.
To access and edit your Twitter ad campaigns:
Step 1: Sign in to your ad account, go to the Tools drop-down list, and tap Ad Editor.
Step 2: Find your campaign by specifying the campaign goal or date. Another option is to enter the campaign name in the search bar.
Remember, if your selected date range is incorrect, you will not find the campaign.
Select "Export" to download the table.
Step 3: Open the table.
Each campaign usually has one line. However, campaigns with multiple ad groups are represented by more than one line.
The headers provide descriptions of what each column controls, what formatting requirements apply, and whether this part is optional or required.
Step 4: Make the necessary changes on the appropriate line. For example, if you want to change the campaign start date, go to column D and change it.
Not everything is editable: you cannot change the funding source or campaign goal. You will need to create a new campaign if these changes are required.
Step 5: Save the Excel spreadsheet.
Step 6: Return to the ad editor on your Twitter account.
Step 7: Navigate to the Import tab and upload the Excel spreadsheet. Then click the "Upload & Preview" button.
Step 8: After uploading the file, select the "Apply changes" button.
Step 9: A green “Success” message will appear to indicate that the changes are in effect.
How to edit paid social ads on LinkedIn
LinkedIn offers a variety of sponsored ad formats such as carousel image ads, video ads, single image ads, and single job ads.
Sponsored ad content is usually created through the campaign manager and is referred to as "direct sponsored content". The types of changes you can make to your ad depend on the type of ad.
In general, you can edit display names and introductory text in all types of LinkedIn ads.
In addition to these features, you can also edit the destination URL, ad image, heading, description, and call-to-action (CTA) for single-image ads. You can edit the headline, CTA, and destination URL for video ads. There are limited editing options for single ads and carousel image ads.
The platform may have different ad formats. However, you can edit them using the following steps:
- Sign in to your Campaign Manager account.
- Select the ad that you want to edit.
- Click the More icon to the right of the ad name.
- Select the "Manage" icon from the drop-down menu.
- Select the "More" icon on the right side of the ad that you want to change and select "Edit" from the drop-down list. From there, correct whatever you need.
- Click the Save button before exiting the page.
How to edit paid social ads on TikTok
TikTok offers PPC marketers the ability to edit ad settings or campaign settings even after they are published.
Step 1: Go to the TikTok Ads Manager and select the "Campaign" section.
Step 2: Then choose the settings on the Campaign, Ad Group, or Ad tab. You can also browse these sections until you find the option you want to change. Make the changes from here.
Step 3: When you're happy with the changes, click Save.
How to edit paid social ads on Snapchat
With Snapchat you can edit the individual ads, ad sets, motifs or campaigns. Various adjustments can be made under each option.
First, let's look at ad sets:
- Sign into the ad manager on your Snapchat account.
- Tap "Menu" and select the "Manage Ads" option.
- Tap "Ad Set" and select the "Edit" button of the ad set you want to change.
Here you can revise the details of the ad set, audiences, delivery, demographics, devices, and location.
Don't forget to save the changes!
To edit an ad rather than an ad set, return to the Manage Ad option (in step 2). Click Ads and navigate to the ad that you want to change. Then click the "Edit" button.
In this section you can edit the status, ad name, and impression tags.
Again make the changes you want and save them.
If you'd like to change the creative aspect of an ad, return to the Manage Your Ad option (in step 2). Now click in the upper corner and select "Creative Library".
Click the design you want to edit and tap Edit.
This is where you can make changes to the attachment details, brand name, CTA heading, name, shareable image, single image, or video media.
Make the necessary updates and choose Publish when you're done.
How to edit paid social ads on Instagram
Instead of editing Instagram ads, you'll need to delete your current ads and resubmit the edited version. But as with Facebook, it's a pretty straightforward process.
As you mentioned in the Facebook section, you can of course also just run one ad on Facebook and apply it to both platforms. Using both platforms for your paid social ads can save you time.
However, if you want to focus on Instagram and need to revise a sponsored post, here's how:
Step 1: Visit your Instagram profile.
Step 2: Select "Promotions" (as shown in this sample campaign).
Step 3: Select the "Show Insights" button in the lower right corner.
Step 4: Scroll down and select "Delete Promotion", highlighted in red. You can still access the original post, but it is no longer a sponsored social ad.
Step 5: Go to your profile and find the original post of the ad you want to edit.
Step 6: Tap the post and choose Edit.
Step 7: Make the necessary changes and save them.
Step 8: If you're happy with the changes, advertise the post again.
How to edit paid social ads on YouTube
YouTube has different ad formats, but they can generally be broken down into two categories: skippable ads and non-skippable ads.
YouTube ads can be created, edited, and managed in Google Ads Editor.
Editing YouTube ads in the Google Ad Editor is relatively easy.
Step 1: In the campaign structure, select the account with the campaign that you want to change.
Step 2: Select "View". You can then choose the appropriate option based on your ad group format:
- For In-Stream Ads, choose TrueView In-Stream Video Ads.
- For In-Stream Ads in the Video – Drive Actions campaign, choose TrueView In-Stream Video Ads.
- For video detection ads, select TrueView video detection ads.
- For "Bumper" ads, choose "Bumper Video Ads".
- For Outstream Ads, choose Outstream Ads.
Step 3: Navigate to the edit box and change the final url, status or video ID. Another option is to upload an ad image by selecting "Select Image" in the "Companion Banner" section.
Conclusion
Most popular social media platforms offer the option to edit paid social ads. As long as you know the correct steps, you can follow them.
Editing paid social ads can help you improve the results of your sponsored content. Fixing even minor bugs can make a big difference.
If you need help getting your content marketing strategy off the ground or if you need help building your strategy, let us know!
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