Save 10 hours each week with these social media advertising and marketing shortcuts

Businesses of all sizes cannot usually afford to ignore social media. Any business, regardless of its industry, can benefit from the huge audiences you can reach using popular social platforms.

There's just one small problem: it's far too easy to spend time on tasks that take too long and offer little reward.

Abbreviations for social media marketing can come in handy here. A few simple steps can save yourself a lot of time, and as everyone knows, time is money.

Why Are Social Media Marketing Links Helpful?

Successful social media marketing offers numerous advantages. You can use it to increase traffic, sales and brand awareness.

However, you need to know which activities are most valuable and deserve your time. Some tasks that you need to take your time with; others can be automated, done quickly because they don't have that much value, or outsourced.

Abbreviations for social media marketing are useful here. Once you've figured out which tasks are appropriate for shortcuts, you can implement the shortcuts to increase your productivity, save valuable time, and make your overall marketing efforts more effective.

Good and bad acronyms for social media marketing

Not every shortcut is a good idea.

Automated responses are a good example. Automation saves time, but personalization is a must on social media. Your followers want to know that they are talking to a person, not a robot.

Posting the same content on every social media account is another bad idea. You have a different audience on each of your social media channels, and your content needs to reflect that.

Another definite no-no is using the same credentials for each of your accounts. Far too many of us do. It can save time, but a third party can access any of your social media accounts if hacked.

Obsessing over analytics and trying to adjust to what they tell you is another wasted time chore if you don't understand your data. Yes, analytics is useful, but you can spend too much time on it with few rewards.

On the flip side, there are some excellent acronyms for social media marketing too. These links go beyond the usual planning, automation and automatic booking.

10 Social Media Links That Actually Work

1. Use keyboard shortcuts

Would you like to save yourself hours of work every year? You can achieve this with a few keyboard shortcuts.

Depending on the stats you read, keyboard shortcuts can give you an extra 62-64 hours per year.

Research from Brainscape shows that you can save eight work days a year by using keyboard shortcuts.

According to Brainscape, using a single shortcut such as "Ctrl + t" to open a tab can save you hours.

Similarly, freelance software engineer Lulian Gulea found that the introduction of six simple keyboard shortcuts saved him 62 hours a year. They include:

Using Ctrl + Enter to send email on Windows and Linux. The average time saved is 2.28 hours per year based on four emails and 10 messages.
Using the Windows key + L to lock your computer can save you up to 0.81 hours per year.
Ctrl + Shift + Backspace to delete a word gives you up to 24.33 more hours of free hours per year.

These aren't the only shortcuts you can use. There are many social media specific, such as:

"P" to add a new status to Facebook.
"I" because I like a story.
"S" for sharing a story.

2. Use tools to manage multiple social media accounts with multiple employees

Sometimes you need to have multiple social media accounts. For example, you can talk to different target groups or work for an agency. However, updating each account manually is time consuming.

If you manage multiple accounts, don't just add new content. They reply to messages and display various analyzes. It's not very productive. Fortunately, tools can be used to help.

For example, Agorapulse is an easy-to-use tool with multiple functions. These include:

Instagram post scheduling
Scheduling Twitter posts
Video publishing on multi-social media channels
Cross-publishing

By using Agorapulse, the United Soccer League was able to optimize its social media management across nine social media channels while working together effectively and planning content.

According to the United Soccer League, Agorapulse's requirements tool ensures readers always have access to their best content, while Instagram's scheduling feature provides an improved workflow.

The league says Agorapulse's reporting tools have also been invaluable.

3. Hire freelancers to support your social media marketing efforts

There is such a thing as too much to do. Sometimes you have to give, and that can mean outsourcing some of your excess work to freelancers or an agency.

While many business owners find it difficult to give up control of an area of their work, ultimately, outsourcing makes them far more productive.

Consider outsourcing everyday tasks such as:

Creating titles and blog content
Compilation of quotes and pictures from social media
deal with followers
Share content on a larger number of platforms

You may want to start outsourcing but you are not sure where to start.

If your budget is tight, try Fiverr. There you will find many experienced virtual assistants. Platforms like PeoplePerHour, Freelancer.com, and Upwork are also good options.

Another option is to ask for recommendations on social media or to outsource them to an agency.

4. Use tools to manage comments on your social media marketing channels

Yes, you want to get in touch with your followers, but it is not possible to reply to all of them. It will also hold you back from other, more pressing, tasks that you could do for money. On the contrary, there are times when you want to answer.

When a user leaves you negative feedback, a quick, positive response can speak volumes for your business. It is equally important to respond to positive feedback and product suggestions.

How do you create this delicate balance? By investing in a tool like Agorapulse to manage your comments.

That's exactly what Newfire Media did when it wanted to better manage its Facebook dark ads.

These ads regularly attracted comments, and Newfire Media wanted a way to monitor them. The company says the results are impressive, saving up to 15 hours per month while helping with reputation management.

5. Create an editorial calendar for your social media marketing strategy

Ask any of the most successful entrepreneurs, and many of them will likely say that an editorial calendar is one of the critical components of their content strategy.

You can also set up a social media calendar to manage your spending. For example you can:

Schedule blog posts for the next three months
Prepare pictures, quotes and videos for the coming weeks
Create content about special events so you can get started
Prepare content around contests, company announcements, and promotions

You can see the possibilities.

To help you get started, many websites also offer a free social media calendar template, like this one from Agorapulse.

6. Use automatic planning and reporting tools in your social media marketing campaigns

Using automatic scheduling will optimize your social media messages, especially if you are responsible for managing multiple accounts. In addition, with the scheduling you can:

Post to multiple accounts at the same time
Make content available to your followers regularly without overloading their feed
Achieve consistency even when you are not available to post messages

Most importantly, your message is sent to the right audience at the right time. You can't do this manually, but there are some great tools available.

Agorapulse offers a tool authoring agency that Citrus Content turned to when it was looking for ways to save time.

Unlike many other tools available, Agorapulse offers a comprehensive service. It provides scheduling and reporting, and automatically saves images, a feature that Citrus Content says saves one minute per post. You can see how that would add up over time.

7. Share content from other sources in your social media marketing campaigns

If you've done enough promotion, there is likely some user generated content about your brand (UGC) to share.

According to a study by TurnTo, 73 percent of consumers say UGC increases their confidence. In addition, two-thirds believe that UGC makes the shopping experience more authentic. A poll by TINT found almost the same thing.

This is all great, but how do you like it? Well there is the manual way. Depending on the website you are using, you can check the following:

Hashtags
Photo tags
Mentions
pencils

The manual route is not the most practical and the goal here is to save time. However, you will no doubt be delighted to learn that there is a faster way to do it. BuzzSumo has a tool that allows you to set brand alerts.

To get started, all you need to do is:

Set up a brand alert
Create a profile of the mentions you want to see / share

However, don't be too quick to share UCG. Remember to ask permission from the content creator first.

8. Focus on the social media channels that are reaching your target audience

Let's get one thing straight: you don't have to be on every social media channel, just those that matter to your audience. This means that you have a good idea of who your ideal customers are and where you are most likely to find them.

If you haven't already, define your buyer personalities. Identifying your ideal goals will help you create the best content for your audience. It will also help you choose the right social media marketing channels.

You can take a few more steps to better understand your audience by:

Ask where your competitors hang out. For example, if they have profiles on Twitter and Facebook, so should you.
Look at your existing data. What does this tell you about your audience's preferred channels?
Survey your customers.
Use the social media marketing tools that are specific to different websites. For example, Twitter has an analysis tool that you can activate just like Pinterest, Facebook and other social media.

Once you follow these steps you will have a much clearer idea of your target market and their preferred channels and will be able to target your content more effectively.

9. Reuse old content in your social media marketing campaign

Content reuse works incredibly well for already popular topics and for posts and videos that have been scrutinized.

However, regardless of how well your content is performing, it makes sense to reuse it whenever possible. Repackaging your content gives you the opportunity to connect with different audiences in their preferred formats.

You can take over and reformat almost any content. Here are some suggestions.

Create a blog post from a YouTube video
If an article has a lot of statistics, distribute it as an infographic
Use podcasts for newsletter content or vice versa
Make your posts rich and share them on social media

These are just a few of the possibilities. There are many other ways to repackage content and breathe new life into it.

10. Stack up your social media marketing tasks

Take the pressure off social media with batching. That means concentrating on one task at a time. However, before you start planning any content, there are a few things you need to do:

Understand what content will work for each audience. Ideally, you will have some analysis available.
Start with some social media content ideas. Will it be regular posts? Images? Infographics or Videos? Or does your specific audience prefer a mix?
Finally, research your keywords and topics.

Now you can get to work. Your next steps should include:

Plan your content in a calendar.
Create your content. You preferably create content for one social media channel at a time. For example, you might want to get a bunch of pins or pictures for Instagram.
Use a tool to schedule and publish the content on a regular basis.
Once published, measure your analytics and adjust content based on the answer.

Conclusion

Not all shortcuts are useful, and if done incorrectly, it can lead to impersonal, ineffective social media use.

The tools, keyboard shortcuts, and other time-saving tips included in the article can save you time every day. You can use these hours on tasks that will give you a better ROI while promoting your business.

What social media marketing links do you use?

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