10 efficient LinkedIn promoting concepts
While there are a variety of social platforms for digital marketing, LinkedIn is one of a kind.
Where else can marketers find enterprising individuals and target them with incredible accuracy?
The answer is obviously nowhere.
Before we dive into LinkedIn's advertising ideas, let's talk about why you want your time and money to be on LinkedIn.
Why should you advertise on LinkedIn?
While other platforms may have higher user counts, there are 740 million active users on LinkedIn. 65 million of these users are decision-makers and another 61 million identify as high-level influencers.
This means that you are naturally more likely to attract the attention of someone with purchasing power on LinkedIn than on any other social platform.
In addition to the large influential audience on LinkedIn, advertising on the platform offers a number of additional benefits, including:
- Ability to address your target audience by profession
- increased conversions
- Matched audience targeting
Another important factor is how popular LinkedIn is for paid social advertising. In fact, more than 50 percent of US marketers will be advertising on LinkedIn this year.
Why should you care about these statistics when considering your LinkedIn advertising strategy?
Because with so much market saturation, your ads need to stand out from the crowd.
10 examples of the top 10 LinkedIn advertising ideas
To inspire you to create attention grabbing ads that can actually be converted on LinkedIn, we've rounded up 10 LinkedIn advertising ideas that are pretty brilliant.
1. Use loud and playful colors like Swag in a Box
The psychology behind color doesn't deserve the attention it deserves in most marketing circles. Using vibrant hues is one of the most effective ways to get attention on your marketing campaign.
In fact, colorful magazine ads draw 26 percent more attention than their black and white counterparts.
Bright pops of color can help your ads move the distance, especially if the colors are in line with your business.
However, if you are working with a professional organization (think a law firm), you may want to tone down the brightness to avoid compromising the organization's brand.
For a more visual example, see this ad from Swag in a Box, a company that makes business swag.
This ad is bold, bright, and aesthetically pleasing, and instantly draws the reader's attention to the vivid displays of box office loot.
When evaluating LinkedIn advertising ideas, never forget the power of simple, vibrant hues.
2. Make an offer in your ad, like SharpRocket
If you're looking for LinkedIn promotional ideas to help set your ad apart, consider adding an offer.
This could include a free PDF of a white paper, budgeting worksheet, or calendar.
It's about giving your audience something valuable that they will remember on their customer journey. With offers you can not only attract attention, but also demonstrate the market value and cement your identity as an expert in your field.
Are you looking for inspiration for a LinkedIn advertising idea with an offer component? Check out this ad from SharpRocket.
SharpRocket offers a free draft for the start of a link building campaign and thus offers added value while consolidating its expertise in the field of digital strategy.
3. Appeal to the feelings of people like Northwest Missouri State University
Emotions are a powerful force in marketing.
In a study of 1,400 successful advertising campaigns, ads with exclusively emotional content were shown almost twice as often as ads with rational content.
When looking for LinkedIn ad ideas, don't forget the value of emotional images or language in enticing your audience.
Here's another study that further underscores the value of emotions in LinkedIn ads: Les Binet and Peter Field from the B2B institute found that addressing emotions is seven times more effective at increasing profits, sales, and sales than traditional, rational messaging.
For example, check out this LinkedIn ad from Northwest Missouri State University.
The focus of this ad is on the grin on the face of a young grad who is hugging another college graduate. Diploma in hand: the feeling of joy is obvious.
Who wouldn't want to experience this undisguised joy? Using images that represent relatable emotions increases the likelihood that your target audience will want to interact with your ad and hopefully your product.
4. Feature corporate governance, like Goldman Sachs
LinkedIn is based on the premise of networking. Corporate governance allows viewers to interact with celebrities behind the brand, encourage a sense of trust, and give a name a face.
That trust creates a connection with your brand and increases sales opportunities across the board.
Are you looking for inspiration to incorporate this principle into your next campaign? Look no further than this ad from Goldman Sachs.
In this ad, Goldman Sachs offers an open conversation with the global Co-Head of Asset Management.
By introducing an audience to a face they will encounter in various media, Goldman Sachs creates a personal relationship with each audience, increasing trust and building connections.
5. Announce industry events such as Children's Mercy
If you're looking for LinkedIn ad ideas, announcing industry events is a good place to start. By inviting your audience (and possibly your audience's audience) to events, you increase reach and encourage connections.
Why? Not only are they bragging about your brand when promoting an event, but they're also offering them something of value.
Check out this ad from Children & # 39; s Mercy Hospital in Kansas City for an effective announcement of the event.
This LinkedIn ad invites audience participation and encourages community engagement. However, it also uses a video loop to be even more effective.
LinkedIn video ads typically earn three times more engagement than their text counterparts.
If you're looking to increase engagement in building a LinkedIn community by announcing an industry event, don't forget the power of a visually engaging video.
6. Place your ad in multiple aligned side columns, e.g. B. in the form of melodies
On LinkedIn, awareness is never a bad thing. With the ability to have your ad in multiple locations, you can double the likelihood of audience engagement.
To see this theory in action, check out Tune's LinkedIn ad.
Tune uses aligned side columns to give viewers two options to act. Not only does this allow Tune to further promote their highlighted guide, it also encourages viewers to follow the company.
Would you like to get the maximum inspiration from this ad? Tune uses well-defined calls to action (CTA) to demonstrate exactly what the visitor will gain by interacting with the ad.
7. Make your ads like Asana current
We talked about the power of relativity – how it can humanize your brand and encourage your audience to interact authentically.
When creating timely content, you take it one step further by proving not only that you are human, but also that you are hip.
Are you looking for inspiration to prove your current knowledge? Check out this ad from Asana.
Asana presents a relatable, effective display with an image that shows the newly blurred lines between work and home.
The ad invites viewers to see that they too have adapted to this new situation, and the tools Asana offers can make this adjustment even easier.
8. Keep it simple, like express scripts
Great LinkedIn ads don't have to be flashy. In some cases, the simpler the ad, the easier it is to sell.
Are you looking for inspiration for simple yet effective ads?
Check out this LinkedIn ad from Express Scripts.
In this picture a hand is holding a pill against a colorful background. The audience's gaze is immediately drawn to the pill.
The image works in two ways: it attracts attention through color and contrast and at the same time underlines the core message of the brand: to bring recipes directly to you.
9. Highlight the solution to user problems such as sensor tower
When we shop, we try to solve an existing problem. When creating LinkedIn Ads, you can grab consumer attention by creating a direct ad that highlights a solution to your target audience's problem.
Do you want an illustration of this tactic? Check out this ad from Sensor Tower.
Sensor Tower knows what its audience wants – and what its audience wants are metrics. In this ad, the company is resolving this issue specifically for users looking for performance metrics for educational apps.
By solving this need for a specific audience, the company successfully creates a clear, direct ad that encourages the audience to take action by downloading their report.
To replicate this in your LinkedIn ads, identify the driving needs of your target audience and create a campaign that solves that specific problem.
10. Demonstrate your social justice efforts like BMO Harris Bank
Corporate responsibility triggers a positive response from the audience. 73 percent of consumers say businesses should do more than just offer a product or service.
Looking for inspiration? Look no further than BMO Harris Bank.
In this advertisement, the bank underscores its commitment to making the workplace more inclusive for the LGBTQ2 + community. This video not only highlights the character of the brand, it also highlights the morals and values that guide their brand.
This ad can do the double work of building the relativity and fulfilling corporate responsibility for individuals who align with the company's vision.
Conclusion
All 10 of these LinkedIn advertising ideas can help increase the clicks and conversions you've been dreaming of. However, to be effective, you need to determine which strategy is best for your brand or your client's brand.
Perhaps you opt for emotional marketing and use a picture to tell your story. Perhaps you decide that vibrant colors blend seamlessly with your brand's vision and you redesign your entire graphic design around a brilliant theme.
Or maybe you decide to put the management in the foreground of your campaign and give the viewers a face.
Whichever route you choose, integrating these LinkedIn advertising ideas with proven LinkedIn tips can help take your campaigns to the next level.
If necessary, we can also help you with your LinkedIn advertising.
What's the most effective LinkedIn advertising idea you've ever seen?
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