Nomad's identification appears to the way forward for classical music
The new imprint for contemporary classical music starts with a visual language that reflects the label's cross-border approach to music
Brighton-based brand studio Baxter & Bailey directed the visual identity, creative direction, packaging and movement design for Nomad, a new contemporary classical music imprint launched by Galya Bisengalieva.
The Kazakh-British violinist and director of the London Contemporary Orchestra founded the label as a space to push the boundaries of contemporary classical music by combining technology, electronic elements and unconventional collaborations.
Bisengalieva reached out to the studio to bring the label to life. The result was branding that builds on the nomad theme with a logo scattered across posters and packaging design, and wandering around in animations.
While more cautious about the creative direction, many of the clues are consistent with visualizations typically seen in jittery music events and releases – from the graphic blips of EP artwork suggesting digital interference to the rich, undulating liquids reminiscent of the graphics used in Floating Points & # 39; LP Crush.
Nomad's visual identity is another example of the ongoing overhaul of classical music's image following the radical overhaul of the London Symphony Orchestra since 2017 and more recently following the change of the San Francisco Symphony earlier this month.
baxterandbailey.co.uk