four methods to tell apart communication from info
We found that leaders always communicate – even when they don't know they are. It is fair to say that 80 to 90 percent of the average management week is spent on communication. But how much time do the same executives spend planning these communications and thinking about the messages they send? That's more like 10 percent.
It's a fact that executives are used to investing time and energy into business plans, product launches, corporate succession plans, and more, but when it comes to planning day-to-day communications, most fall for the job. As I would like to say, the Nike slogan “Just Do it!” Does not apply here. You can spur it on and take the chance for your results, or you can create a plan and significantly increase your impact.
A more focused communication can only take five minutes. Download our popular Take 5 ™ planning template to get you started. Use this template to map your communication to a person, group or organization. Click here to get started.
Information is not = communication
Information and communication are not the same. Information is just a word; Communication is about getting people to act. There are four components that distinguish communication from information. To really communicate, you need to:
- Understand your audienceCustomize your message to suit your target audience. Communicate with them, not just anyone. They shouldn't just be exchanging data, either. You need to design information in a way that makes it meaningful to a specific audience. Think of this as the difference between an accountant who prints out financial reports for you and a controller or CFO who converts the data into critical information that is important to understand you or make decisions.
- Captivate your audienceGet them involved to get their respect, interest, and attention – not to mention great ideas. Ask questions and use empathy to convey sincerity.
- Be honest and directYou have to have respect for people in order for them to return that respect and engage in your communication.
- Plan your communication methodEmail isn't the best way to communicate. face to faceIn person or virtual, “live” whatever you want to call it, this is best when the communication is about a difficult topic or message. And remember, there are no wings – all communication, even personal, must be strategic, prepared and planned.
How do you plan your communication?
– David Grossman
Plan your communication – whether to a colleague, your team or company-wide – in just 5 minutes. Click the image below to download your copy of this free tool – Take 5 ™ Planning Template – today!
