In-house life: Ed Morris, AB InBev
In the latest in our series, which explores how working life differs for creatives in in-house agencies, we hear from Ed Morris, ECD at DraftLine Europe, the in-house agency for brewers AB InBev
Ed Morris began his magic advertising career at GGT, HHCL and St. Luke's in London. Indeed, its early promise was discovered by CR when we selected it as one of our creative futures in 1996. Morris spent 12 years with Leo Burnett in London, followed by a stint as Creative Director of McDonald & # 39; s Canada for Cossette. After freelance positions at Accenture, Karmarama and The & Partnership, he joined DraftLine in September 2019, where he works on brands such as Stella Artois, Budweiser, BudLight, Corona and Leffe.
This interview is part of a series by the Inhouse Agency Leaders Club created by consulting firm WDC and former CR editor Patrick Burgoyne that explores the unique opportunities and complications of working in-house.
IHALC: Tell us about DraftLine and how you switched to an in-house agency.
Ed Morris: DraftLine is the in-house agency for AB InBev – they make Corona, Stella Artois, Budweiser, Bud Light and more. When I started in 2019, we were ten people, we are now 50. I have not only recruited creatives from adam & eveDDB, LadBible and Copa90, but also helped set up the agency and set up DraftLine to be an equally good partner for mine To be brands like the amazing ad agencies they work with.
Above and Above: Save Pub Life is AB InBev's program to help pubs lock down. More than 1,500 pubs have joined the program, 17,000 gift cards have been purchased and over £ 1 million has been funded