10 ecommerce examples of the most effective Instagram BIOS
If you run an ecommerce brand, there is a good chance you have an Instagram account. However, how much time do you spend on your Instagram bio? You probably spend a lot more time creating great looking posts and engaging stories.
How long should e-commerce companies spend writing their best Instagram bios?
Having an excellent bio is important as this is one of the first things a user sees when they visit your Instagram profile. Often, however, it's an afterthought for brands that care more about their posts than their profile as a whole.
This is a mistake. Bios aren't the user's first impressions of your brand and set the tone of the entire account. Your brand's bio needs to grab the user's attention and convey your key unique selling points as quickly as possible.
However, this is far from easy. That's why I've made a list of 10 of the best Instagram bios for you to see how it works.
10 Best Instagram Bios For Ecommerce Businesses
When in doubt, I think it's best to see what works for the top brands in the industry. As they say, good artists copy, great artists steal.
Below, I've rounded up some of the best ecommerce Instagram bios out there right now and highlighted what makes them so effective.
1. BarkBox
BarkBox is a monthly subscription box of dog treats and toys that serves over a million dogs nationwide. But you already knew that from her very descriptive Instagram biography.
That's one of the reasons this bio is so good. Even if you've never heard of BarkBox, you'll know exactly what they're selling from the moment you read the first line.
That's not the only reason I love it. BarkBox also does a great job of directing consumers to other profiles that they might like. The parent company Bark gets a reputation, as does Super Chewer, the company's particularly tough toy. It is rounded off by a hashtag that shows users how to get involved by posting their own content.
2. MVMT
MVMT sells high quality yet affordable American watches, sunglasses, and other accessories. They have a huge Instagram following, and for good reason. Not only do the brand's posts look cool, but almost all of them can be purchased at the push of a button.
MVMT begins its biography with an emotional call to action that sums up what the brand stands for. Like BarkBox, MVMT uses hashtags to drive audience engagement and alert users to a sister brand. Most importantly, the call to action at the end of the bio, which informs users about their brand new range of watches.
3. Pela case
Pela Case makes the world's first compostable phone case along with several other accessories such as sunglasses, watch straps and AirPod cases.
Sustainability is key to this brand and they use the globe and emojis of the seedlings to make that point very clear. They also use emojis to highlight their CTA link, as well as bullet points to give the bio a clean layout.
The succinct way Pela sums up her USPs also sets this biography apart. The most important facts about the brand are made clear in the first two lines. If that's not enough, they also regularly update the bio. For example, in the screenshot above, they have a CTA for International Women's Day.
4. Delivery
Supply is a shaving and grooming company featured on Shark Tank. Humor is the order of the day for Supply. Her bio lists a number of real-world reviews of well-known organizations and ends with a self-deprecating one-liner that shows the brand doesn't take itself too seriously.
The offer doesn't stop there, however. Their CTA also uses humor and intrigue to significantly increase the likelihood that users will click their URL. This brand knows their target audience loves this type of humor and they execute it perfectly.
5. Who gives a crap
If you don't give a damn, you sell bamboo and recycled toilet paper. It also donates 50 percent of its profits to improving sanitation in developing countries.
Who Gives a Crap is another brand that uses emojis to grab the user's attention and structure their bio. In this way, they can convey a large amount of information in a small space. They know what they are doing, why they are doing it and the unique selling points of the product. They even know where they are shipping to. It's not even a struggle to read it!
6. Brooklinen
Brooklinen is a DTC brand that sells luxury bedding. They put comfort and quality before everything else and that is reflected in their stylish bio and account.
At first glance, Brooklinen's biography might not look particularly special. There aren't any emojis, for example, but that's because they're not on the brand. Instead, there is a very specific call to action, which is a personal visit to their store.
This, in my opinion, is what makes Brooklinen's Instagram bio so good. While other brands focus on getting you to their online store, they are showing that they're not just an ecommerce store – you can see their products in person too.
7. House Laboratories
Haus Laboratories is Lady Gaga's beauty brand and they don't hide that in their Instagram bio. That's a good thing because it's probably the brand's biggest selling point.
Next, the brand sends a strong and emotional message to readers showing that they are not just a faceless makeup brand. Finally, they use emoji to capture Lady Gaga's tone of voice and point users in the direction of their CTA. An all-round good job.
8. MeUndies
MeUndies sells supposedly the most comfortable underwear in the world. Their branding is fun, bold, and colorful, and they make a point of getting that across in their Instagram bio.
A clever play on words on the first line gets the bio off to a great start and is quickly followed by a cheeky peach emoji. The heart emoji is in a branded color and highlights the fact that a new design is up for sale (a common feature of MeUndies). If that's not enough, another emoji will point users towards the CTA link that users can use to shop. Peach colored.
9. The threshold
The threshold sends potted plants straight to your door. Their offerings are all about making your home look great, and their branding reflects the elegance that plants can add to your home.
Her Instagram bio drives that brand promise home on the first line. Selling "the best looking plants on the internet" is a bold claim, but it's the kind of claim that makes users spend time browsing their posts to find out. That's a win right there.
The sill also uses a hashtag that allows consumers to search user-generated content for additional social evidence, and uses an emoji to break the copy. An all-round nice job.
10. American giant
American Giant is an American clothing brand that aims to make better clothing right here in the United States. That belief in making products with better quality, better materials, and better techniques is one of their main USPs.
No wonder her tagline is mentioned on the very first line of the biography. They back up this slogan with a crystal clear message about the production of high quality clothing in the USA and back it up with an emoji under the American flag if there is any doubt.
Rounding out the bio is call-to-action that encourages users to create their own content using the brand's hashtag and a link to their business.
How to Create the Best Instagram Bio for Your Ecommerce Business
You've seen the biggest brands in the business do it. Now is the time to create your own. Here are some tips to help you get it right.
1. Add a call to action
Is it a piece of marketing material if there is no call to action? I don't think so, and your Instagram bio is definitely one.
Instagram followers shouldn't land on your profile and ask, "What now?" Instead, give them a clear and obvious measure. This is even more important on Instagram as your bio is the only place on your profile that you can post an outbound link. Don't waste it!
Calls to action for ecommerce brands can be to visit your store, buy your profile, or sign up for your email list. You don't have to stop at a CTA either. You can recommend users to follow their sister brand's account (like BarkBox), visit your store (Brooklinen), or contact support (The Sill).
2. Incorporate a branded hashtag
Hashtags are a great way to promote user generated content (UGC). Promoting UGC should be one of your main goals on Instagram. User contributions with your products are a great way to generate excitement and provide much-needed social evidence.
By adding a hashtag, consumers can also quickly search for their own and other people's posts about your brand. This is great for users who don't know who you are or what you are selling.
2. Be creative
Trust me, when you look at dozens of Instagram profiles every day, the creative ones really shine through. The more your bio stands out from the crowd, the more likely it is for users to stick around, view your posts, and maybe even hit the "Follow" button.
It could be how you design your profile, what you say, how you say it, or what emojis you use. You should definitely learn lessons from the brands above, but don't copy them entirely. Forge your own way. 3.
3. Show your brand's personality
One of the best ways to be creative is to express your brand's personality in your bio. You worked hard to develop your brand's unique tone. Use it when making your copy.
Not only does this give new users a glimpse of the type of brand you are, but it also makes repeat customers feel right at home.
4. Be specific
You only have 150 characters to work on an Instagram bio. Therefore, brevity is essential. Don't waste time explaining who you are. This is what your name and profile picture are for. The focus should be on the what and the why.
You need to explain what sets you apart from the competition and what your brand stands for if you want people to click Follow. If users aren't clear, they're not wasting time identifying you.
6. Make it readable
While you may not be able to use a lot of characters in your Instagram bio, you have plenty of room to play with. Make sure you use it.
Instead of writing two or three sentences in a row (however funny or succinct), add line breaks or emojis to your bio to make reading as easy as possible.
A bulleted list with short, expressive sentences is much easier to read. Don't forget to prioritize your layout for mobile devices too. Very few, if any, people see your Instagram page on a laptop or desktop computer.
7. Use emojis
Emojis are a great hack for making your bio both readable and concise. They may not say a thousand words, but they can store a few dozen characters if used well.
They're also a great way to break up your copy and show users what your brand is about.
However, emojis won't work for every brand, especially if you're selling reputable or business-oriented products. Even brands that don't rely on humor (like American Giant) can use certain emojis in subtle ways.
8. Add keywords
I can feel your eyebrows raise when you use keywords on Instagram, but listen to me. While your profile name and handle help people find you, Instagram also uses what you write on your bio to help determine what your page is about.
Hence, it is important that you have your main keywords somewhere. Take a look at the BarkBox as an example. Because of this, they have "toys, treats, and chews" in their bio. Pela Case also has a “compostable phone case”.
The good news is, if you're creating a succinct and succinct bio, you have likely already included keywords. If not, pick the one or two that matter most and include them on your first line.
Conclusion
Instagram is probably the most valuable social media platform for ecommerce brands, but bios are regularly left behind.
Not your brand.
You've seen some of the best Instagram bios and understood the features that make their bios stand out from the rest. Now is the time to create your own powerful bio that will grab users' attention and steer them towards your business.
Be concise, show your brand's personality, and don't forget to include a clear call to action.
If you need help developing your social media strategy (as well as content marketing and SEO), reach out. We can help you!
What steps are you going to take to improve your Instagram bio?
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