Do you must endure to your advertisements?
Advertising is known for its long-standing culture in which creatives give their customers everything. But does it really have to be that painful?
The tortured artist is a cliché that any of us who work creatively are all too familiar. Many creative geniuses have used their pain as a source or drive for their creations. occasionally we can even say that pain is what makes their work so compelling. And even if the content of your work is cheerful, developing it can be painful, full of long hours and rejection of ideas. But does torment have to be a necessary evil of the creative process?
The creative pain found in advertising agencies is often based on the very practical reality of trying to achieve the client's goals and combining that with innovative work. And then there is the literal pain of burnout, fear, stagnation, and the all-work-no-play culture that can be found to varying degrees in different organizations.
Eric Quennoy, ECD at Wieden + Kennedy Amsterdam, agrees that pain is sometimes an integral part of achieving the ultimate goal of “good” work. "I can definitely vouch for the pain that goes into creating [good work]," he says. "It will always be a by-product of the sweat and effort it takes to come up with great ideas and the pressure and struggle that it takes to keep those ideas alive every step of the way."
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