four Causes You Ought to Get an AdWords Certification
If you search for "PPC agency" on Google, you will find thousands of companies that sell AdWords services.
Why? Because Google AdWords is complicated and difficult to navigate for new PPC marketers and small businesses. For this reason, you might want to consider getting a Google Adwords certification.
Since Google is currently the most popular search network on the internet, they have to use it.
Google is the best place for brands to buy ads for their target keywords.
These brands are looking for thousands of PPC agencies that specialize in AdWords services and can help you.
When you own a PPC agency, how are you going to compete with so many other companies?
This is where AdWords certification comes in.
Certification can give you a competitive advantage.
As you get certified, you can also gain popularity and credibility. (Google also offers other certifications.)
You should make certification one of your primary goals if you are looking to attract more PPC-based customers.
Here's how to get AdWords certification and how to get that coveted certification.
What is Google AdWords Certified?
Google AdWords Certification is a professional accreditation from Google that shows potential customers that you are familiar with AdWords.
Accreditation allows you to display a badge on your website indicating that Google recognizes you as an advanced AdWords user and an expert in PPC advertising.
Here is an example of what it will look like on your website:
Google AdWords certification is essentially a badge that you can display on your resume, website, and social profiles to help generate more sales for your business.
The certification is intended to distinguish between companies that have dedicated and proven knowledge of the platform and those that do not.
Is Google AdWords Certification Really Important?
Google is the world leader in mobile and digital ad revenue. In 2017, they generated $ 73.8 billion in digital revenue. By 2020, the company had advertising revenue of more than $ 146 billion.
In fact, Google's parent company Alphabet makes more money selling digital advertising than any other company in the world.
Google's PPC advertising platform, AdWords, is one of the most effective platforms for increasing sales.
This is why certification is so important.
If you're on the fence about AdWords certification, there are four reasons you should get it ASAP.
1. It is a form of social proof and credibility
AdWords certification is like any other certification you can get online. It has the same purpose: to demonstrate credibility, knowledge and ability in a specific niche.
Most of all, it serves as instant social evidence and credibility.
Social proof involves showing good reviews from and the logos of serious customers who have used and love your product and / or service.
For example, see HubSpot demonstrating social evidence on their homepage to convert visitors:
In this case, instead of certifications, HubSpot is disclosing the social proof in numbers.
They instill credibility by showing that people love and trust their company and services.
For example, if you see that their blogs have over 4.5 million monthly visitors, you are probably thinking, “Wow, they have tons of visitors. I should follow them too! "
I use social evidence on my website all the time.
For example, I show reviews from previous customers to instill trust and credibility:
Social proof drives conversions.
Why? People trust reviews.
According to BrightLocal's consumer survey, the majority of people read reviews online before considering a purchase:
People will seek this information to determine whether or not to buy from you.
If you don't have the right reviews, social evidence, or credibility, you may be missing out on the sale.
Most consumers trust reviews as well as personal recommendations.
Simply having them on your website can help increase brand authenticity.
Nobody is going to buy your product or service if they don't trust your brand.
AdWords certification works the same way.
This is a form of social proof that shows potential customers that your business is credible, trustworthy, and endorsed by a popular company like Google.
Accreditation from a well-known company is an instant form of social proof.
2. Create a stronger value proposition
Mediation of value is the key to increasing sales.
It's plain and simple.
If you can't show someone that they need your product or service, they won't buy it.
People don't think they need your product until you convince them. This requires a value proposition.
Value propositions are meant to explain to the user what value you are getting from your product or service.
A strong value proposition explains some key components:
There is a simple method that I have used in the past to create value propositions.
This is a basic formula that you can use to deliver value and benefit to your customer.
Product / service With Key Features assures that customer will be able to Top advantage.
So in practice it would look like this:
Crazy Egg's heat mapping tools making sure Your marketing team will be able to understand why visitors don't convert.
Now imagine the value proposition you could make with certification from Google AdWords.
For example, see how Gamma Affiliates value their PPC services by showing off their Affiliate Badge:
Instead of just writing that they are great at PPC management, support that claim by displaying the Affiliate Badge.
Another great example of this is Blast Analytics & Marketing, which also does the paid search management:
They use the Google Partner Badge on their website to support their value proposition.
Optimized value propositions can increase conversions.
Adding a Google Partner badge is one of the best ways to add value.
It shows potential customers that you have the experience and skills to run their campaigns effectively and make money.
AdWords is all about making money from quick online sales. The partner badge shows that your company can do it.
If you want to add more value to the end user, you need to get AdWords certified.
3. The Google Adwords certification creates your resume
Creating a resume should be a constant effort.
Even if you run your own business, you should keep adding to your resume.
Why? People use resumes for a lot more than just job applications.
A good resume is another way to communicate success in the world of entrepreneurship.
For example, let's say you need an investment from a venture capital company to start a new business.
If your resume is blank what do you think the result will be? You probably won't be investing.
However, if you have certifications and data to back up your claims to success, the chances that they will invest are much higher.
Resumes are another way to communicate the value of your personal brand.
You can use them to showcase your achievements in your field if you ever want to make an investment or get a new partner.
Let me give you another example of why having certifications on your resume is critical.
Let's say someone searches Google for reading your brand and finds your business:
They review your website and then do a search on LinkedIn to see if you can be trusted:
You want to know what your work experience is. They want to see your story.
Have you built companies? Did you work in a famous place? Do you have certifications? .
Ultimately, they are trying to understand if you are the right person for the job.
So you scroll down to your LinkedIn profile under the "Achievements" section to review your certifications:
It is for this reason that drawing up your resume is vital even if you are not looking for a new job.
People are constantly checking your social media profiles to find out more about you.
When running a business, you can bet that customers will review your profile, and you will need that profile to build credibility on your own if you are looking to close more deals.
If you switch to your LinkedIn profile, you can add the Google AdWords certification directly to your virtual resume:
When someone reviews your profile or resume and determines that you have a certification, they'll be told a few things:
- They are committed to this niche
- You have invested the time and effort to get certification
- You have a good work ethic and go above and beyond the minimum requirements
Certifications are a way to showcase your skills and build your personal brand.
If you want to grow your personal brand and show people that you mean business, get Google AdWords certification today.
4. Google AdWords Certification = Free Advertising
Becoming a certified Google AdWords partner offers countless benefits for any company or entrepreneur.
You can use certification to build social evidence, gain credibility, and even generate more sales with a better value proposition.
However, one of the best perks is free advertising.
Let me show you what i mean
If you become AdWords certified and become a Google partner, you will be listed on the partner's verified website.
If you navigate to the list of certified partners, you will see different certified companies:
By clicking the Find Google Partner button, you can find certified companies running your PPC and AdWords campaigns:
You can even find companies that specialize in website analytics as well.
Next, just enter your website's url and location to filter the results:
If you're looking to find great, certified companies, Google gives you a full list of their certified partners.
And that's free promotion for your business if you're one of these certified partners.
Google recommends you personally to interested customers. They even highlight the specific certifications you hold.
If you have multiple certifications, you can view more of these results.
Users can also search by industry and company focus:
Google's partner platform is a great tool that users can use to find new businesses.
Why are you using it?
It's reputable, trustworthy, and straight from Google.
If you present your company on the partner side, you can stand out from the competition.
In fact, I used the Google Partners page to find AdWords companies for my own business.
How to Get a Google AdWords Certification
After you have a good understanding of what an AdWords Certification is and why it matters, how do you get started?
First, you need to sign up for a Google Skillshop account.
Click on "Login" to start.
Then you have to take some exams.
I know it sounds brutal. But it's worth it.
To get AdWords certification, you must pass several exams:
These exams cover topics such as the benefits of online advertising, AdWords processes, and campaign management best practices.
The specialty exams include search, ad, cell phone, video, and shopping ads.
If your business is focused on a specific area, it is advisable to spend time earning this certification.
If your agency supports all of these AdWords features, then you should get them all.
Once you are ready to take the AdWords exams, you can return to your affiliate profile under the Certifications section.
Here you can choose the exams you want to try.
For these tests, the grade passed is 80% or more.
Most of them last 100 to 120 minutes and have around 100 questions.
If you'd like to study for these tests (which I highly recommend), you can find the Basic Studies Guide along with the dedicated exam guides on Google's Skillshop.
Even if you are an AdWords professional who maintains accounts on a daily basis, you should still study to prepare.
Once you're done, you'll need to make sure that you meet the requirements to earn the Google Partner Badge.
Conclusion
How do you stand out when virtually thousands of companies are trying to generate revenue from searches for "PPC Agencies"?
How do you communicate more value, experience, credibility, and social proof?
One of the best ways to do this is with AdWords certification – an instant form of social proof and credibility.
It can help you get more customers and stand out in a sea of AdWords companies. It also gives you all the skills you need to run your own AdWords campaigns.
However, it is not for everyone. If certification seems too tedious, please contact my team for help with your PPC campaign.
What's the most compelling reason you've got (or want to get) AdWords certified?
See How my agency can drive Firmly Traffic volumes on your website
- SEO – Unlock tons of SEO traffic. See real results.
- Content Marketing – Our team creates epic content that is shared, links accessed and visitors drawn.
- Paid media – effective paid strategies with a clear ROI.
Book a call