The Zoopla rebranding takes individuals dwelling
The new appearance of Zoopla uses curves and connectors and positions the real estate platform as an important helper on the winding road to moving home
As part of the rebranding, the independent consultancy Zag and Zoopla's internal design team worked on creating a new logo, a new color palette and a new design language. The new visual identity system will be complemented by updates to the products and services on both the Zoopla website and the app, including the introduction of a new hub for homeowners called My Home.
The new design and branding experience aims to “create a deeper connection with homemovers and bring back the joy and excitement of an otherwise stressful or, at worst, transactional experience,” said Neil Cummings, ECD and partner at Zag.
Appearance was determined through research indicating that people who move home are constantly juggling emotions and rationality, and that the experience is complex and layered from start to finish. Zoopla has positioned itself as a central connector to help people find tools, inspiration, information and hopefully a home. This idea manifests itself in the new design via "travel guides". These appear in illustrations, navigation motifs, infographics and the typography that was developed with the Family type foundry.
The rebranding feels a little familiar, but it brings energy and personality to a process that is painful for most people who move home, while the messaging comes with a certain warmth and sentimentality that B&Q folks find during the pandemic worked so well.
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