Who will win the net arms race in training?
If you are creative and want to learn a new skill, there is no shortage of places to look. You can contact YouTube for a tutorial or sign up for websites like Udemy or Skillshare that summarize educational video content on a variety of topics. There are organizations that offer one-day face-to-face workshops. Companies that tailor business development courses; Designers, illustrators, and handwriters teach others their unique skills in a variety of ways. And for those hoping for a drastic change, there are also longer bootcamps designed to give participants a job in a new field.
As a wave of new companies entered the world of education hoping to capitalize on a newfound thirst for continuous learning and development, it has become a highly competitive business – especially as Covid has been driving the majority of it online to find new ones Open up learning opportunities for many organizations.
And not a single model has won yet. Some organizations have chosen to go generalists – they offer to teach almost anything – while others focus on a specific niche or selling point, such as MasterClass' list of famous instructors.
Perri Lewis, founder of Mastered, which offers bootcamps to bring creative people into 3D design careers in areas like gaming, VR, and AR, says that learning spurts are often driven by recessions. "People want to continue their education," she tells CR. “You have more time, so education is usually good in times of economic downturn. There is a tremendous amount of investment in technology and a lot of venture capital to really fuel innovation.