The workplace is again within the Second House post-lockdown show

The short film OOO, directed by Lauren Midwinter, pays tribute to Second Home's work areas with a frenzied Kenzo-style dance routine

It's part of the office company's new Extraordinary Office initiative, which invites people to try out their rooms for free for two months. You can trust that many of us are probably a little fed up with the WFH.

Director Lauren Midwinter, who worked for Samsung and Lucozade, shot the film in the Second Home work area in London Fields during the lockdown. This is followed by the main character Bernie, played by Eleanor McGrath and choreographed by Sophia Melvin, as she embarks on an epic postponement journey and dances through the office.

Of course, the film also shows the plant-filled (and bright orange) work area of ​​Second Home optimally, whereby its curved architecture is apparently part of the inspiration for Melvin's choreography. Midwinter describes the film as "a bubbly, brave adventure made in response to the gray monotony of cramped life in London".

Clearly reminiscent of Kenzo's equally wacky Spike Jonze commercial, the film is one of the first post-lockdown ads in the office, though there will no doubt be more as cooperating companies try to seduce workers away from their comfortable homes. working cocoons.

secondhome.io; laurenmidwinter.com

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