The brand new e book, Excessive Grade, is a colourful celebration of hashish tradition
Named for the five California high school students in the 1970s who met at the same time each day to look for an abandoned cannabis crop, 4/20 has long been a feast day for weed connoisseurs in the United States.
While cannabis use is still illegal here, 4/20 has grown hand in hand with the burgeoning UK CBD market, which is expected to be worth $ 440 million by 2023.
Ivo Janss
London-based lifestyle store Mr Nice is one of the brands that has challenged the perception of weeds and enhanced the modern cannabis experience in the UK – inspired by the work of counterculture icon and cannabis activist Howard Marks, too known as Mr Nice.
On April 20th of this year, the brand launched its new High Grade collection, which includes a limited edition smoking set, a handmade ashtray to collect and a book to celebrate the art of cannabis culture.
Rosie Matheson
The book includes work by 20 artists, from photographers like Rosie Matheson and Henrik Purienne to designer Viktor H Studios.
In a true 4/20 way, each page of the book is perforated with a perforated edge so that the artwork can be pulled out into 60 individual cockroaches.
Copies of the limited edition book will be auctioned off prior to launch, and all winnings will go to the drug law charity Release.
High Grade costs £ 25 and is available from mrnicelondon.com