5 AI Copywriting Instruments to Make Content material Writing Simple
Copywriting is hard. Whether you're writing product descriptions or PPC ads, it takes a lot of work, and repetition of the tasks can affect your creativity.
Could you give a machine a few instructions and have it make a nice copy while you focus on more pressing tasks?
Now it is possible thanks to AI copywriting tools based on machine learning. Let me introduce you to how it works and how it can transform your marketing strategy.
What is AI copywriting and how does it work?
AI copywriting is essentially computer generated writing created using natural language processing tools.
First of all, you decide what you want to write about and what type of content you need. This could be anything from a blog post to a brief ad. You then set certain parameters that the AI tool should follow. For example, you might opt for a social media post promoting a new yoga class.
Once the machine has received the instructions, it generates content based on these parameters by analyzing similar pre-existing content from the Internet and turning it into something new and plagiarism free.
How do companies use AI copywriting? I'll give you an example.
JPMorgan Chase used an AI copywriting tool to improve their CTAs and online ad copy for home equity lines of credit. They asked human copywriters to do a similar task and then compared the results.
The results? While the “human” copy generated 25 home equity requests, the AI copy generated 47. With the help of AI, JPMorgan Chase generated more potential customers than before. Impressive, isn't it?
Why should you use an AI copywriting tool?
There are a few reasons why marketers and copywriters should try AI copywriting tools.
First, AI copywriting saves you time. These tools can analyze data much faster than humans, so they can generate full articles instantly. They also work 24/7 so you can literally create content while you sleep!
Also, remember how convenient AI copywriting is. If you need bulk content like product descriptions, AI Copywriting does the job for you, so you can focus on more sophisticated marketing tasks like lead generation and KPI tracking.
After all, AI copywriting tools can save you from the dreaded "writing pad" that every writer experiences at some point. Whether you need help brainstorming ideas or generating content, an AI tool can help you get started again.
If you are a busy content creator with multiple deadlines or dream of scaling up your content production, you should investigate how AI copywriting can help you.
AI copywriting restrictions
Like any digital marketing tool, AI copywriting has its limits.
First, while AI tech is impressive, AI copywriting tools don't write anything really original. Remember, we're talking about a machine. They are "fed" with articles and content written by human copywriters and essentially mix them up to create something new.
AI tools make great copies, but just because it's a "new" copy doesn't mean it's an original.
In addition, AI tools cannot reproduce human emotions. Why is that a disadvantage? Well, emotions are important in marketing. When it comes to consumer buying behavior, feelings are more influential than any other variable. You should therefore try to evoke emotions through your content.
In short, while great for large projects, AI copywriting may not be helpful for creating more emotional posts that require a personal touch and real creative thought.
After all, the AI tools we have right now aren't very good at picking up "awkward" phrases. Although the writing makes grammatical sense (usually), you will still need to proofread the copy to identify incorrect phrases and awkward phrasing.
Take that away? AI copywriting tools can aid your marketing efforts, but they are not a complete substitute for creating human content. Think of this as another extremely useful tool in your toolbox.
5 AI Copywriting Tools for Content Creation
Are you ready to try out some AI copywriting tools? There are plenty out there, but here are the five that you should try first.
1. CopyAI
Writer's block? CopyAI is here to help. From brainstorming topics to creating social media posts, CopyAI allows you to go from bogged down to inspired in minutes.
How does it work? It's a pretty simple concept. CopyAI uses a sophisticated machine language model, GPT-3, to create an authentic, human-like copy almost instantly. You simply select a copy type, enter a few words, phrases, and descriptions to create the content, and watch CopyAI do the rest.
Key Features
One of the great things about CopyAI is how easy it is to get started. Just add a few words to create a copy in seconds, including Instagram captions, product descriptions, and even product value propositions.
What makes CopyAI stand out, however, is its suite of idea generation tools. Whether you need a viral post idea or just know what to write about next, CopyAI will get you moving again.
Pricing
You can choose from two packages. The "Solo" package costs $ 420 per year ($ 35 monthly) or $ 49 for monthly subscriptions and gives you access to all CopyAI tools, unlimited editions, and 24/7 support.
The Multiple Seats package is better suited for larger organizations as it includes collaboration tools to support multiple teams. Prices are on request.
Not sure if CopyAI is right for you? You can try it for free for seven days.
2. Wordtune
Are you having trouble saying exactly what you mean? Wordtune can help you find the right words. This AI copywriting companion works with you in real time to help you rephrase and rephrase your content without sacrificing flow, tone, or meaning.
Since it's not a full-fledged article generator like CopyAI, it's best for marketers who want to write a copy and need help with the design. It could save you time with wording and sentence structure, while also giving you the creative freedom to write your content.
Key Features
Wordtune was specially developed for demanding content writers and can support you with all questions, from sentence length to rewriting articles in full length. This can be ideal for marketers who want to reuse content across platforms and need help condensing and rephrasing their copy.
Once you've added the Chrome extension, you can use it right away on popular sites like Twitter, Grammar, and LinkedIn. This makes it one of the most efficient AI tools for writing texts and providing support with grammar.
Pricing
If all you need is help rephrase a sentence or two, there is a free plan available.
However, if you want access to features like sentence length controllers, tone controllers, and word search, sign up for Premium. You can either pay $ 24.99 per month or save money and pay $ 119 for the year. You get access to all functions except for team billing.
Do you have a larger company or do you have multiple teams working together? Check out the Premium for Teams tier. Prices vary depending on the scope of the services you need.
3. Copysmith
Need help scaling your marketing and growing by copying? Look at Copysmith.
Whether you're a freelancer or running an in-house marketing team, Copysmith has the tools you need to accelerate your growth through bespoke marketing rather than just making great copies.
Key Features
Copysmith has a really impressive range of tools for busy marketing teams and copywriters.
For example, if you run an online store, Copysmith can create a full FAQ section for you as well as unlimited product descriptions. Do you need slogans to improve your brand profile? Copysmith can turn your brand vision into an engaging, memorable ad copy, and you can keep all of your customer copies in one place.
Pricing
Unfortunately there is no free option. However, if you're happy to pay for AI copywriting assistance, you have three options.
First up, we have the starter package. For an annual subscription, it's $ 192, which equates to $ 16 per month. However, you can opt for a monthly subscription instead, which is $ 19 per month. For your buck, you get 20 plagiarism checks per month, Google Ad integrations, and Chrome extensions so you can access copywriting support in your browser.
Next up is the Professional tier, which costs $ 600 per year (at $ 50 per month) or $ 59 for a monthly subscription. You get everything in the starter package as well as additional plagiarism checks and 100 generated blog posts so that your creative juices flow.
Finally, there's the Enterprise package, which costs $ 5,088 annually or $ 499 if you pay monthly instead. It comes with unlimited plagiarism checks and blog ideas, and a slew of integrations, including Shopify, so you'll never have to rely on a product description again!
4. Wordsmith
Do you rely heavily on data in your day-to-day decisions? If so, check out Wordsmith. This platform generates natural sounding content based on the analysis of large amounts of data, so you can use it for everything from journalism to financial reporting.
Key Features
As with Copysmith, Wordsmith is all about scaling. All you have to do is create a template, set up some variables, and Wordsmith will generate several alternative scripts. For example, you can write chatbot scripts to respond to various complex customer inquiries or write a video game script.
Wordsmith is also great for presenting financial data in plain English to help you with your financial reporting and tracking needs: the AP uses it to publish more than 3,000 financial reports quarterly!
Pricing
The pricing structure isn't public so you'll need to request a free demo and tell Wordsmith a little more about your business and content to get a quote.
5. Writesonic
Are you looking for an AI tool that you can scale as your business grows? Writesonic could be for you.
Writesonic is "trained" on successful copies of well-known brands and can help you generate everything from landing pages to Facebook ads. It is designed to maximize your chances of ranking well on search engines. Simply select a template and provide a few lines of description. Writesonic provides you with several copy examples to choose from.
Key Features
Writesonic is great for marketers looking to automate their more mundane writing tasks like welcome emails and SEO meta descriptions. The billing structure is also very flexible, so you can adapt your package to your changing business needs.
However, one of the standout features is the landing page generator. With just a few key details, you can instantly create a streamlined, engaging landing page. Check out an example landing page for Monday.com.
Pricing
There are three price levels.
- Starter: It costs $ 29 a month (or $ 25 a month if you're paying for an annual subscription) to get 75 credits and access basic features like SEO tags and the content repeater.
- Specialist: You can pay $ 99 for monthly ongoing subscriptions, but it's cheaper to buy an annual subscription and pay $ 89 per month. However, they are capped at 150 credits per month for features like blog outlines.
- Companies: With an annual subscription of $ 449 for annual subscriptions or $ 499 for a single month, you get everything in the Professional package plus 1200 credits for advanced features like full article writing.
Writesonic offers 10 free credits so you can check functionality before you decide on a paid plan. You can also pay as you go instead of buying a monthly subscription if your content needs vary from month to month.
Conclusion
Whether you're a digital marketer or a busy copywriter, AI copywriting tools can help you scale content creation and meet your business goals. They are easy to learn and fun. Best of all, they make natural, engaging copies to suit your content needs.
Since every AI copywriting tool is slightly different, be sure to check out a free trial or two before committing to a purchase. This will give you an idea of how the tools work and which ones will best support your business strategy.
Have you tried AI copywriting tools?
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