four Spectacular Sources of Web site Site visitors to Assist You Go Past Google

Up until a few years ago, every online business owner started their media marketing campaign with only the "great father" in mind.

It was the primary source of awareness – the number one search source for search engines that helped websites attract visitors. It was the most visited website on the internet, dwarfing every other website.

A whole new industry has been created to optimize corporate websites to suit this great dad's needs.

Until one day a new era of media marketing began, in which people made contacts online. These new social media platforms also became a breeding ground for publishers to draw eyeballs to their content and try to attract direct traffic from these sources.

The "big daddy" is Google. If you started a website to get known online, there are a few search engine optimization (SEO) articles you must have read. You may have had great search engine traffic results on Google.

However, you shouldn't put all your eggs in one basket. Diversifying your website's traffic sources ensures that your business will stop working after a single algorithmic update from Google.

Think of Andrew who lost 80 percent of his website traffic to Trollingmotors.net with the release of the Penguin update.

After this loss of direct traffic, he realized the risk of relying solely on Google for customers.

Aren't you afraid of being in a similar situation and losing all of your web traffic because Google decides to change the game?

Building traffic from Google requires a constant effort of at least 3 months. You need to target long-tail keywords, build authoritative backlinks, and optimize your web pages for Google.

Not to mention the dominance of the click-through rates obtained from the top 3 spots on Google.

If you're not in the top 6, don't expect more than 4 percent of clicks to your website. And if you're not on the first page, you can almost stop thinking about organic traffic, direct traffic, and any other type of web traffic from Google.

If you're not on the first two pages,

You don't get visibility.

I don't think I have to tell you how difficult it is to get in the top three spots for keywords that have good search volume.

The punchy reality is that most companies do not rank for their targeted commercial keywords and do not get any intended results from SEO.

Are you ready to build a more sustainable and robust source of organic traffic for your website?

Then we roll alongside Googles with five alternative search engines that drive traffic your way.

1. Capture emails from these cold first-time visitors

Email is the first, and probably the best, social channel for conversing with your audience. It attracts most people's daily attention, drives engagement, and accelerates business results.

Email has a high conversion rate and far outperforms search and social media offerings.

However, an effective increase in return email traffic doesn't happen overnight. It starts with your previous efforts and snowballs.

I've been able to steadily increase my email traffic since preparing my blog to capture new leads as part of my marketing campaign.

How to increase direct data traffic from email campaigns

Would you like to know the three basic steps to increase direct traffic from your email campaigns?

1. Prepare a guiding magnet like a free e-book or email course that will interest your visitors.

   As an example, I'm offering free courses to learn SEO, CRO, and more. You can also offer a swipe file like Digital Marketer. 28,507 subscribers were generated within 45 days.

   If you want to significantly increase your conversions and reduce your bounce rate, you'll need to put extra effort into preparing a content upgrade for at least your most popular posts.

   It can increase your conversions by a whopping 785 percent in a day.
   What are content upgrades?

   They are generally bonus resources. If you don't have the time to create more content, a simple checklist will do. The idea is to help the visitor take the first step after reading your article.

2. Set up lead capture tools on your website

   Marketing technology has come a long way. You can do a lot more than just add a sign-up form to the right sidebar of your blog (which typically has a conversion rate of less than 1 percent).

   I would recommend that you experiment with slide-up, left sidebar login forums, hi-bars, and other tools. A controversial but extremely effective tool that deserves a special mention is the pop-up or banner advertisement. Popups can literally take your signups through the roof.

   But if they are so effective, then what is the roadblock that may be preventing you from using them?

   They are annoying and correspond to a poor user experience that contributes to a higher bounce rate.

   You need to test triggering at the right time. Your audience may want to spend 30 seconds on your website before giving you their email address.

   Your visitors shouldn't feel intrusive or tricked into sending their emails. Do not repeatedly show a visitor the pop-ups and banner ads after they have shown no interest in giving you their email address.

   I would advise you to use improved pop-up technology that will reduce pop-up annoyance.

3. Right on board your new subscribers

   The welcome email is your first point of contact for the subscriber. Don't miss the opportunity to add value and impress them early on in your relationship with them.
   So what can you deliver in your first email?

   Ask the number one problem that your subscriber is facing. This encourages interaction and forms a strong foundation for your connection with them.

4. (Optional but recommended) – Test your email subject lines

   Only after they open your emails do you have the opportunity to engage with your audience. Churning is quite common.

   MailChimp found that the average click-through rates after the 100th email campaign for the last users are only 3.5 percent (compared to 5 percent open rate for the first campaign). Changing your subject lines can make all the difference in increasing your open rates and getting more engagement.

2. Write high quality guest posts for authority blogs

Guest posts have already been written off by Google. I've seen bloggers derive tremendous referral traffic and build entire businesses from referral traffic from guests. It's great to get organic traffic this way.

It's so great that I've posted regularly as a guest on Entrepreneur, Search Engine Journal, HubSpot, and Forbes.

Here are five tips to get great results and potential direct traffic from guest posting.

1. Understand the publication

Before you start guest posting, familiarize yourself with the type of content published in the publication. Only then can you think of post ideas that add value to the audience. All bloggers are looking for valuable content to share on social media and improve their own search engine traffic. You need to be able to complement these.

A great pitch puts the target blog audience first and shows why you are eligible for guest posting on their blog.

Do you want an example?

Then check out the email from Alex from GrooveHQ below.

2. Aim to get published on the biggest blogs your target audience hangs out on (not necessarily in your industry).

I received 0 conversions from some industry blogs (even though they generate significant organic traffic).

Nevertheless, I received a total of 16 conversions from Entrepreneur Magazine and Inc. (lower traffic, but high conversion direct traffic).

3. When you are short on time, rely on quality rather than quantity.

With 18 hours to write an incredibly detailed guest post at HuffPo, Ramit Sethi drove 100,000 visitors to his website. This would have had exceptional results not only for its search engine traffic but also for its social media traffic.

Compare that to a quickly written guest post that only got a few hundred visitors for 1.5 hours of Ramit's time.

4. Try to include as many high quality guest posts as possible in your content production time.

Personally, I've found that organic traffic is spread out across guest posts and only adds up over time.

5. Finally, take additional time to upgrade your guest posts' content.

A content upgrade can have a huge impact on the number of emails you collect. Giles Thomas earned 408 subscribers on a single guest post by offering an upgrade.

3. Interview an influencer or be interviewed by a high-traffic website

Have you heard from the author of the four-hour week, Tim Ferriss?

Right now, his podcast is a main type of content that he serves his audience. He interviews world-class artists who share their wisdom on a variety of topics on Tim's show, and he is loved on social media.

Do Tim's followers like the show?

Well the show has passed 50,000,000 downloads. And is the leading business podcast in all of iTunes for most days.

Whether video or audio, interviews are inherently talkative, dynamic, and engaging.

Best of all, it's a win-win situation for both parties. The interviewer gains access to the new audience, while the interviewee provides new engaging and authoritative content to his website visitors.

When interviewing an industry influencer, consider asking them to share the interview with their followers on social media. Think about the organic traffic you get from hundreds of thousands of their social media followers.

For an example, look at the engagement Derek Sivers has received on the Tim Ferriss Show in the past. Derek tweeted the show's link to his 283,000 followers.

It won't hurt that through such an interview you also start a relationship with the influencer.

Similarly, an interview with a high authority website can generate a tremendous amount of search engine traffic.

The interview with YourStory brought Harsh Agrawal more than 35,000 views on his blog Shoutmeloud in a single day. This was his highest source of search engine traffic for the blog (with more than 600,000 visitors / month).

Because interviews provide consolidated value, they serve as a source of lead generation for your brand over a long period of time.

Just think of the number of bloggers you discovered through their interviews on YouTube and other high authority websites.

If you have a really interesting story to tell, you can also do a Reddit AMA.

Mateen received 2,000 page views from this AMA when he made a profit of $ 85,000 from the sale of TeeSpring shirts / hoodies. It also increased its average daily visitors.

You can also answer questions from journalists at HARO by registering as a source.

Christopher von Snappa saw this question about the future of content marketing from Inc Magazine on HARO.

He quickly sent a detailed reply.

This earned him an Inc mention a few weeks later.

HARO is a great strategy for getting a brand mention on authority news websites like Entrepreneur and Inc. These backlinks will positively improve your reputation in the eyes of Google, increase your search engine traffic and boost your marketing campaign.

4. Invest in Facebook Ads

I know a paid strategy might raise some eyebrows when it comes to the idea of ​​organic traffic.

Inbound marketers generally don't like paying for gaming in the form of banner ads or other expensive methods. If you're one of them, you might be frustrated with Facebook's organic organic reach declining. If you only have a handful of fans on your Facebook page, you're not getting great results from your organic reach.

So you need to invest in Facebook ads.

A US accounting firm (with 156 likes) did not get a good commitment to their post. Just a couple of likes.

After spending $ 20 on Facebook ads, they got a great interaction. Check out the interaction on the post in two months.

Saving some money on serving Facebook ads can significantly speed up your email list growth (one of the best sources of repeat traffic to your website). Because there are very specific options for demographic targeting. You can also test different images and texts in your banner ads A / B.

Let me share another case study to show you what results you can get.

Matthew Woodward spent around $ 600 on Facebook ads that ran two campaigns. His cost per lead in running both campaigns was less than 80 cents. The ROI from running the campaign was over 2500 percent.

Aren't the results incredible?

If you don't want to spend $ 500, you can get great results with $ 5 a day.

Mary gained 532 new subscribers in 43 days of running Facebook ads.

The total amount she paid was only $ 227.05.

If you want to drive more traffic to your blog, you can choose and grow your most engaged Facebook posts to increase your reach.

You can even use Facebook video ads and add a CTA to drive traffic back to your website.

With native videos on Facebook, Mike Gingerich found a 30 to 200 percent increase in engagement and reach compared to other types of posts.

Conclusion

Google's algorithmic updates are unpredictable. Relying solely on SEO to get traffic and customers can bring your business to a standstill.

So experiment with other traffic sources than Google.

If you take the necessary steps, you can reap the benefits like others whose case studies I shared with you in this article.

Have you experimented with any of the above traffic sources and had good business growth? How did you increase your direct traffic? I would love to hear your insights in the comments.

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