Eating regimen Coke Jingle will get an replace in glamorous new spot
Droga5 London's debut for Diet Coke is a new campaign film that reminds us to take our quirks carelessly – just because
When Diet Coke first launched in the early 1980s, it aimed to reassure customers that taste alone was reason enough to try it.
Almost 40 years later, the jingle is back in a new location, but courtesy of Grammy-winning artist Thundercat, best known for his solo albums as well as his collaborations with Flying Lotus and Kendrick Lamar.
The spot, titled Just Since and directed by Autumn de Wilde, features a range of characters carefree going through life, from dancing in the bowling alley to driving around a children's playground to taking off a bra in the back of a car.
The ad is filled with retro visuals and costumes that go well with the downtempo funk soundtrack.
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