Strawberry Western’s branding incorporates a putting custom-drawn wordmark
The anti-waste fashion label’s new identity, created by R&M, fuses “eclectic Harajuku with kitsch Americana” Ryan Bugden, a co-founder of R&M, led the type and graphic design for the project, creating the Strawberry Western wordmark in Latin and Katakana. There’s three optical sizes, ensuring it works when used in display environments, as well as in […]