Since the start of the pandemic, organizations of all sizes navigated unprecedented challenges and changes along with their employees. Some were surprised at what they were able to accomplish during this critical time. In fact, we heard several examples of multi-year change programs that were accomplished in a matter of months after the pandemic upended […]

Logos today need to successfully work in more places than ever before, and in a multitude of formats and sizes. Here, Sagi Haviv, partner and designer at Chermayeff & Geismar & Haviv in New York, breaks down how to make a mark that endures Some logos are built to last. How did they make the […]

The ad, by agency Who Wot Why, opens with former Manchester United star Keane on his way to a match, while deftly dealing with a number of obstacles on the way, from enthusiastic fans to members of the media looking for a quick quote. The role of betting in the beautiful game is not mentioned […]

Stuck on the distinction between “in to” and “into“? You’re not alone! Using the single word “into” is often misplaced with two individual words “in” and “to.” In this article, you can learn some quick grammar rules that can help you remember how and when to use these words in the English language. Into vs. […]

Saga serves customers over 50 years old across insurance, finance, holidays and cruises. However, the brand’s own survey revealed that the majority of people in this age range find their age defines how they’re represented, and value brands that emphasise the idea of experience rather than age. Off the back of this insight, SomeOne overhauled […]

The legacy of the Bauhaus school’s graphic design has been vast, informing the likes of Kamekura Yusaku’s iconic Tokyo 1964 Olympics identity, with its condensed sans serif font; Malcolm Garrett’s 1977 Orgasm Addict design for Buzzcocks, bearing an upside-down photomontage image by Linder Sterling and type that snakes itself round a sharp corner; and Neville […]

The path to becoming the creative boss of an ad agency can take many forms. Here our ad correspondent Ben Kay discusses the various ways you might gain entry to the club The position of creative boss of an agency (these days that could be ECD, CCO, creative partner, or in one case, chief executive […]

You can’t write a great story if you don’t master plot and structure. But what is the best structure for a novel? How do you plot a novel? Figuring out your plot and structure is essential for your story’s success. Even if you have an exciting idea for a story, great characters, and a memorable […]

It’s Christmas Eve! The Write Practice will be taking a brief break from the blog for the next week, but in the meantime we’d love to inspire your writing this holiday season with some Christmas writing prompts. Maybe you’re looking for some creative writing activities for the last day of school before winter break. Or […]

If you want to succeed as a writer, you need a stress-free time to work and think. Writing sessions during the holidays can be hard for us. With all the added parties and present buying and family events, it can be easy to feel stuck and unable to work on your latest writing project. But […]