Tendencies of 2021: The 12 months in promoting

Tendencies of 2021: The 12 months in promoting

Questions around sustainability and responsibility loomed large this year, as did the ongoing effects of Covid – but 2021 also saw agencies find a renewed sense of fun After a difficult 2020, which saw many brands fall back on empty clichés of togetherness during uncertain times, it felt like agencies and their clients got a […]



Wine funding firm Cult’s palate cleaning new identification

Wine funding firm Cult’s palate cleaning new identification

Building on its expansion into North America, the wine investment company has been given a crisp branding update by Output As it enters its 15th year of business, wine investment company Cult – which helps people to create and manage their fine wine portfolio – has unveiled a refreshed visual identity. Designed by London-based studio […]



Brief Story Plot: Tips on how to Use Concepts and Construction to Plot a Brief Story

Brief Story Plot: Tips on how to Use Concepts and Construction to Plot a Brief Story

Do you want to write a short story, but are unsure about how to develop a short story plot? Short stories rarely require extensive plotting. They’re short, after all. But a bit of an outline, just to get the basic idea down, can help you craft a strong plot. Plotting your short stories will give […]



Expertise a surreal night time out with FKA twigs in her newest video

Expertise a surreal night time out with FKA twigs in her newest video

Since first catapulting into the spotlight a decade ago, musician FKA twigs has been instrumental in defining her own image, especially when it comes to conceiving her intriguing music videos. Her previous promos have incorporated everything from melancholic pole dancing and a CGI robo-dragon in Andrew Thomas Huang collaboration Cellophane, to a martial arts epic […]



One of the best file sleeves of the 12 months 2021

One of the best file sleeves of the 12 months 2021

Discourse around the relevance of the album format and physical records have waxed and waned in the streaming era. However two of the world’s biggest (and most intensely monitored, in terms of appearance) pop stars reinforced the significance of the album cover – at times considered something of a casualty of streaming – as they […]



Mini channels Chris Rea in festive advert marketing campaign

Mini channels Chris Rea in festive advert marketing campaign

The ad by Anomaly is inspired by Rea’s journey back home to Middlesborough in 1978 after he got stuck in London on Christmas Eve and his wife drove 250 miles to collect him in their black Mini. The song prompted by this trip is now firmly on the UK’s recurring collection of classic Christmas songs […]



Strangers aren’t so dangerous, says Airbnb’s newest marketing campaign

Strangers aren’t so dangerous, says Airbnb’s newest marketing campaign

It’s a dark and gloomy night, and a group of monsters appear to be breaking into a house. They quickly make themselves at home, have a good rifle through the records, and chance upon Kevin Morby’s Beautiful Strangers – which is when it becomes clear these aren’t monsters, they’re friendly, albeit exceptionally hairy, Airbnb guests. […]



Methods to get revealed as a photographer

Methods to get revealed as a photographer

For emerging photographers, the transition from your own Instagram feed to getting featured by a publication is like an indie band on SoundCloud getting signed to a label: you have arrived. Instagram boasts 1.2 billion unique users, making it incredibly easy to get started and unimaginably difficult to get noticed. However, for some visual storytellers, […]



One of the best guide covers of the yr 2021

One of the best guide covers of the yr 2021

An essential part of generating this list of ten favourite book covers of the year is tracking down the designer behind each one. If that sounds rather obvious (it is the point of the post after all), the process can be trickier than you might think. While most covers are fairly easy to credit, particularly […]



Yeye Weller’s new prints implore us to maintain smiling

Yeye Weller’s new prints implore us to maintain smiling

German artist Yeye Weller’s first solo show in London is taking place at print store and gallery They Made This. Coordinated entirely through Instagram, the project took ten months to bring to fruition and has resulted in 11 joyful limited edition prints. The new set of illustrations comes together under the mantra Keep Smiling, which […]